InnoCos Europe: The Cosmetics Industry’s Newest Salon

28.4.2013 - Conferences


Gertrude Stein organized hers in Paris.  Clara Maffei had one in Milan. And now Irina Kremin, founder of InnoCos Europe, a cutting-edge conference for leaders in the cosmetics and personal care industry, is doing the same in Nice.


For centuries, salon hostess all over the world offered elegant meeting places where artists and business folk could inspire one another and exchange ideas that resulted in unexpected gains. In an effort to conjure up that same spirit, Irina Kremin has designed this year’s InnoCos Europe, June 4 – 5, at the Hotel Le Negresco in Nice, to be more than just informational, but a real meeting place of ideas.


Salon mistresses intuitively knew what the rest of us are still learning; that stories connect people in ways that facts simply can’t. That’s why this year Kremin is introducing a new storytelling component to the conference.


Beginning with a “speed storytelling” networking session led by story strategist Lisa Lipkin, participants will learn how to use storytelling to market their businesses while also getting to know one another through their personal stories. In addition, unheard stories of select sponsors and attendees will be introduced on the conference website.


Conjuring up the sprit of Hemmingway and Picasso, InnoCos Europe has invited some of the industry’s top visionaries to share their latest ideas about the digital age, social media, and the emerging role of the consumer. Both the mind and the heart will be attended to in equal measure. Sessions on how to warm the heart of customers or how to use contemporary art to showcase skin care will be juxtaposed with sessions on pricing strategies and scientific advancements within R & D.


Feminist Gertrude Stein would have been enamored by this year’s line up of powerful women speakers, including Fabienne Jacquet, director of External Innovation & Outreach at Colgate Palmolive, Esi Eggleston Bracey, Vice President of Global Cosmetics P&G and Shannon Curtin, Divisional VP & GMM, Beauty and personal Care, Walgreens among others.


Kremin knows that often the best results happen between lectures and scheduled events. That’s why there are eight hours of networking breaks, including a champagne reception on a private terrace overlooking the sea.


The Romantic writer Victor Hugo once said, “All the forces in the world are not so powerful as an idea whose time has come.”  InnoCos Europe is more than a conference. It’s an idea whose time has come. We hope you will join us.


To register for InnoCos Europe, email us at, call +31 643001954, or go to our website:

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