Turning Purpose into Product: How COTY is Creating 1:1 Conversations with Consumers

Emerging digital platforms and technology have enabled the beauty industry to turn conversations about “people like you” into conversations about you, and you alone. Personalization, in-stream beauty advice and expertise anytime anywhere are redefining how beauty is discussed, shared and activated in the marketplace.

With 117 years of history and over $9bn in revenue annually, COTY is bringing its purpose in diversity and inclusion out into the marketplace through next generation digital experiences in messaging, voice, AR/VR and AI-powered personalization.  The COTY digital innovation team will share their path, philosophy and process toward turning the driving purpose behind a heritage brand into real world digital products.