Founder and CEO, Static Nails
Alexis Irene is the 23-year-old founder of Static Nails, a manicure company she created out of her college dorm room. Static Nails is an at-home nail kit, featuring reusable nail appliqués which are applied using their non-damaging glue and can be worn up to 18 days or reapplied up to 6 times. Launched in 2016, Static Nails earned $500,000 in sales in the first 6 months of business, partnering with retailers including Sephora and HSN.
“Five years ago, I had my first innovative idea that would fix everything women hated about manicures,” Alexis Irene said. “At that time, painting your ring finger a different colour had become the trend and nail art was about to boom. I was flipping through Instagram when I came across these intricate 3D doughnut nails and that’s when my idea for Static Nails hit me.
“I realized that if you wanted jaw-dropping nail art, it’s not easily accessible unless you live in Hollywood. Finding a really talented manicurist is hard to come by, and getting your nails done was time-consuming, smelled bad, was damaging to your nails, and cost a ton. As a result of all this time, money, and effort your polish would smudge then chip two days later, or you’d be paying megabucks to damage your natural nails to maintain gels and acrylics.”
Irene felt that at that time, the only options for press-ons nails were drugstore brands either came in limited colours, or featured a French-tip style.
“I took this opportunity to turn an overlooked category into a must-have fashion accessory,” Irene said. “To do so, I created the name, Pop-Ons, to disassociate ourselves with drugstore press-ons, which the majority of women disliked from a product quality standpoint.”
Article by Vivianne Decker, Forbes