Amy Regan

CEO, Skinfix

Amy Regan’s love of the beauty industry was sparked when she was a child. Her father ran manufacturing for Estée Lauder, and she remembers the day she visited Estée’s office and saw that a woman could create an empire, raise a family and love makeup, all at the same time!


A graduate of Princeton, she learned the beauty ropes at L’Oréal. She later graduated from INSEAD Business School, and honed her marketing and retail skills at Coty, Jo Malone and Space NK.


When Amy moved to Halifax, Nova Scotia Canada to raise her family, she thought she had left the world of beauty behind – but fate stepped in and the future of natural skincare was within reach. She discovered the Skinfix 140-year-old, natural healing balm in her hometown. Amy used it on her daughter’s eczema and was amazed by its healing properties. She saw a market opportunity for products that heal skin without steroids, irritants and synthetics. She purchased the company in 2012 from the great, great granddaughter of the original inventor, a British pharmacist.


Today Skinfix is bringing together the two hottest growth categories in skincare – natural and dermatologist recommended. Amy’s vision for Skinfix, and her focus on proving the clinical efficacy of its formulas, is setting the standard for the future of naturals. Skinfix formulates with a potent blend of natural, FDA approved over the counter (OTC) actives, healing oils and botanicals – and leaves out ingredients like parabens, sulfates, silicones, synthetic fragrance, steroids and known allergens.


In four short years, Skinfix has become a beauty editor favourite, winning 22 major beauty awards. It is actively involved with the American Dermatology Association, and Skinfix products are vetted and approved by the Dermatology Review Panel. The Skinfix Eczema Collection is approved by the National Eczema Association.



The Future of Natural Prestige Skincare

Today 73% of millennial women are choosing natural beauty products and a recent NPD report shows that prestige skin care brands promoting wellness or natural ingredients have grown sales by 13 percent in the 12 months ending July 2017. Natural and wellness brands account for $1.4 billion of total skincare sales and is on the […]