Co-Founder and CEO
Frédéric Fekkai, Co-Founder and CEO
For over three decades, Frederic Fekkai has shaped the global beauty landscape. Through his
passion for innovation and natural beauty, Frédéric created an entirely new category of premium
hair care that continues to thrive today.
In 1989, he opened the first of seven luxury Fekkai salons across the US, servicing approximately
1,500 clients daily. In 1995, Frederic launched his eponymous, award-winning luxury hair care
product collection, which is sold in over 40 countries around the world.
Frédéric and his family now divide their time between New York and his hometown of Aix-en-
Provence, appreciating its culture, the land, and quality of life. In 2015, Frédéric and his wife,
Shirin von Wulffen, acquired and refreshed their favorite heritage brand from Aix-en-Provence:
Bastide, a beauty and lifestyle collection inspired by the wellness philosophy of Provence and
founded on a commitment to artisanship and to clean, toxin-free living.
In 2010, Frédéric was awarded the Chevalier de L’ordre National du Mérite, one of France’s
highest honors in recognition of his positive impact on French culture.