Kim-Davy Hoeu

Director of Product Innovation, Scentbird

Kim is an enthusiastic Marketing and NPD leader with 10+ years of success delivering projects across various products categories, spanning personal care and home fragrances. Her strengths lie in translating product concepts, formulas and ideas through a Marketing and R&D perspective. This enables her to innovate and develop new scents, products and texture concepts that appeal to consumers, while using the latest in R&D trends. Particularly focused on devising new formulations and textures, Kim is able to offer invaluable consumer insight.

She has worked with various companies, from niche brands (Rodial, Fornasetti Profumi, Scentbird) to larger international brands (Elizabeth Arden, Crabtree & Evelyn) and joined Scentbird at the beginning of 2017 as the Director of Product Innovation. She has been involved in developing the brand’s private label products tone of voice, product strategy and positioning – and is very excited about the recent launch of the hand creams and shower collections (home fragrance & skincare to come next!). The first 2 collections have been extremely well received by consumers and press – and their hand creams have been voted as one of the hottest November beauty launches!

Director of Product Innovation