Leo Laforgia

Head of Buying, Beauty, Amazon UK

Leo Laforgia is currently Head of Beauty at Amazon, the largest online retailer in the world.

Prior, from September 2012 to August 2016, Leo was CEO and founder at Kmera Ltd, an award winning food&beverage startup created to market healthy drinks and snacks crafted with kelp-based proprietary technology. During his tenure as CEO, Leo secured multi million pound investments, built a business which operated in 5 counties and won 15x national and international awards, including ‘Drinkpreneur of the Year’ 2014.

Mr Laforgia was previously an account director at L’Oreal (2008-2012) and consulted for the likes of PWC and the Boston Consulting Group on FMCG strategies.

A funding member of London based Startups incubator ‘Cinnamon Bridge’, Mr Laforgia is often a speaker at events and conferences. Recent examples include 2017 BeautyTrends, the IGD Retailers conference and an experts roundtable organised by The Guardian.

Customer Obsession: The beauty customer journey