VP Brand and Digital Marketing, Mary Kay
Paul is responsible for continuously advancing the Mary Kay brand vision and digital marketing roadmap by leading the development of innovative, strategic global programs and digital tools that will increase brand awareness, consideration, trial and purchase among the Independent Sales Force and their customer base.
Paul heads Mary Kay Digital Marketing efforts with 20+ years of experience that has successfully leveraged strategic marketing technology to drive sales. His prior roles were, Vice President of Digital Marketing at L’Oréal USA in New York where he was responsible for eCommerce, Digital Marketing, Retail Systems, CRM, Mobile, Social Media and Technology Innovation for all brands including L’Oréal Paris, Maybelline, Lancôme, Urban Decay, Keihl’s, Garnier, Essie, Clarisonic, and Matrix.
Paul’s early career experience includes both agency and ‘client-side’ experience. As the Director of Digital Marketing at GBSM Advertising & Consulting Agency, Paul’s global clients included Mercedes Benz, General Motors, BP and Starwood Hotels. As a partner with the Verbena Design Agency, Paul directed several multi-million dollar software development initiatives for the music, entertainment, and retail sectors. In 2007, Paul joined Coors Brewing Company as the Director of Commercial IT. Following the Miller-Coors merger in 2008, Paul took on the Director of Marketing Technology role and led the digital, mobile, and experiential marketing technology programs for a portfolio of 32 MillerCoors brands.
Paul is originally from London. He served as an officer in the Royal Air Force and earned a Bachelor of Science degree from St. Mary’s College at the University of England. He is the proud father of two beautiful daughters, ages 17 and 13. In addition to being a home audio aficionado, Paul enjoys snowboarding, diving, golfing and the movies.