Vice President of Marketing, MDNA SKIN
With over 12 years of experience working directly with brand founders in the beauty industry, Shannon Goldberg is the Vice President of Marketing for MDNA SKIN – an exclusive line of skincare products created by Madonna. As the Executive Director of Global Marketing for Peter Thomas Roth Clinical Skin Care, her launch strategy saw Water Drench® become the #1 moisturizer at Sephora before selling out worldwide in just three days. During her tenure as Brand Manager for Ling Skincare, she grew three retail locations in New York City into a global cult brand with a dedicated celebrity following. A brand founder herself, Shannon created 4N21 Skincare and transformed it into a bestselling product line for ShopNBC and QVC UK. She enjoys spending every second she can with her husband and two children at their home in Connecticut.
The skincare world evolves fast, with new products constantly coming onto the market and new ‘wonder’ claims popping up everywhere – it can be hard to keep track. Everyone wants to look younger and so the industry is meeting this demand and constantly seeking to reach new heights. What is the future of anti-ageing skincare? […]