Susanne Jentsch

Head of consumer trends & scouting

Susanne Jentsch is head of consumer trends & scouting at BEIERSDORF, a leading global market player in skin care with worldwide known brands such as NIVEA, Eucerin, La Prairie, Labello and Hansaplast.

With a business degree in Germany and the US, she is an expert in consumer insight identification and trends, living her passion for consumer centric innovation. Bringing future consumer needs and technology together to create exciting new concepts is the key driver in her career. She started out with Elizabeth Arden in the US before moving on to Unilever and then Beiersdorf.

She lives in Hamburg, and enjoys all sorts of water sports.

Men - it is all about preparation

Discover the latest trends in male grooming ★ Ways to build consumer engagement ★Understanding male skin biology ★ Interpreting innovation to create relevant products for men