Earning the consumers’ trust is hot on the agenda of companies today. The power of social media cuts both ways make a misstep, and it has the potential to go viral but win the loyalty of consumers, and you build an army of brand evangelists.
Don’t miss the fireside chat with Christopher Gavigan at INNOCOS Scottsdale on March 2 www.innocosevents.com
“Anything is pseudo-science until we have the reproducible data & the vocabulary to precisely describe the mechanics inside the body. Right now, this is so evident with the Endocannabinoid System and cannabinoid science – clinical research is rapidly validating the body engagement and physiological mechanisms. That’s why I founded PRIMA – to do credible research, translate the data, and unlock the immeasurable therapeutic benefits of these botanical molecules.” Christopher Gavigan, Founder & CEO of Prima // Founder of The Honest Company