Wellness & Longevity CHOICE Awards
Wellness & Longevity Choice Awards
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What is Wellness & Longevity Choice Awards?
Wellness and Longevity Choice Awards is an annual awards program that celebrates the intersection of beauty, wellness, and technology. Our mission is to recognise the products and technology that are pushing the boundaries of innovation, sustainability, and effectiveness in the beauty and wellness industry. Our esteemed panel of judges evaluates each submission based on criteria such as effectiveness, innovation, sustainability, safety, user experience, and overall impact on health and wellbeing. We aim to showcase the best of what the beauty and wellness industry has to offer, and to inspire a new wave of innovation and progress in this exciting field.
Categories
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Skin health & Longevity product
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This category recognises innovative technologies, methods, and devices used for skin and skin-health-related analysis and diagnostics. It may include tools such as skin scanners, digital dermoscopes, or imaging systems that assess skin conditions, moisture levels, pigmentation, and other parameters or test methods that analyse the impact of products on skin health parameters. These technologies provide valuable insights for personalised skincare recommendations and treatments.
This category recognises innovative technologies, methods, and devices used for skin and skin-health-related analysis and diagnostics. It may include tools such as skin scanners, digital dermoscopes, or imaging systems that assess skin conditions, moisture levels, pigmentation, and other parameters or test methods that analyse the impact of products on skin health parameters. These technologies provide valuable insights for personalised skincare recommendations and treatments.
Best Skin Diagnostic Technology
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This category recognises innovative technologies, methods, and devices used for skin and skin-health-related analysis and diagnostics. It may include tools such as skin scanners, digital dermoscopes, or imaging systems that assess skin conditions, moisture levels, pigmentation, and other parameters or test methods that analyse the impact of products on skin health parameters. These technologies provide valuable insights for personalised skincare recommendations and treatments.
This category recognises innovative technologies, methods, and devices used for skin and skin-health-related analysis and diagnostics. It may include tools such as skin scanners, digital dermoscopes, or imaging systems that assess skin conditions, moisture levels, pigmentation, and other parameters or test methods that analyse the impact of products on skin health parameters. These technologies provide valuable insights for personalised skincare recommendations and treatments.
BEST SKIN REPAIR
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This category recognizes skincare products formulated to address specific skin concerns such as eczema, dark spots, blemishes, acne, and other dermatological conditions. These products are developed with medical-grade ingredients and formulations, often recommended by dermatologists for their effectiveness in treating problematic skin issues.
This category recognizes skincare products formulated to address specific skin concerns such as eczema, dark spots, blemishes, acne, and other dermatological conditions. These products are developed with medical-grade ingredients and formulations, often recommended by dermatologists for their effectiveness in treating problematic skin issues.
Best SPF Formulation
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This category recognises sunscreen formulations that provide effective sun protection while promoting skin health and beauty. Eligible products include sunscreens with innovative formulations that offer broad-spectrum protection against UVA and UVB rays and additional benefits such as hydration, antioxidant support, and anti-ageing properties. They should also consider diverse skin types and sensitivities, offering options suitable for sensitive skin, acne-prone skin, or specific environmental conditions.
This category recognises sunscreen formulations that provide effective sun protection while promoting skin health and beauty. Eligible products include sunscreens with innovative formulations that offer broad-spectrum protection against UVA and UVB rays and additional benefits such as hydration, antioxidant support, and anti-ageing properties. They should also consider diverse skin types and sensitivities, offering options suitable for sensitive skin, acne-prone skin, or specific environmental conditions.
BEST Beauty Tools
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This category would highlight products that utilise cutting-edge skincare technologies supported by scientific research to promote long-term skin health and vitality. This could include devices like LED therapy masks, ultrasound devices, or products incorporating advanced delivery systems for effective ingredient penetration and skin benefits.
This category would highlight products that utilise cutting-edge skincare technologies supported by scientific research to promote long-term skin health and vitality. This could include devices like LED therapy masks, ultrasound devices, or products incorporating advanced delivery systems for effective ingredient penetration and skin benefits.
BEST Skincare Infused Makeup
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This category recognises a makeup brand that excels in the "skinification of makeup," emphasizing formulations that blend cosmetic and skincare benefits. It celebrates brands that prioritise skin health, innovate with ingredients beneficial for the skin, and contribute to enhancing both beauty and wellness through their makeup products.
This category recognises a makeup brand that excels in the "skinification of makeup," emphasizing formulations that blend cosmetic and skincare benefits. It celebrates brands that prioritise skin health, innovate with ingredients beneficial for the skin, and contribute to enhancing both beauty and wellness through their makeup products.
BEST REGENERATIVE SKINCARE TECH
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This category honours innovative products and technologies that promote skin regeneration and healing, supporting overall skin health and vitality. It includes advanced skincare formulations, non-invasive devices, and topical treatments that leverage cutting-edge technologies to enhance the skin’s natural regenerative processes. Eligible products should significantly improve skin health by addressing damage, boosting repair, and promoting rejuvenation. This category celebrates scientifically backed solutions contributing to the skin’s healing, regeneration, and overall wellness.
This category honours innovative products and technologies that promote skin regeneration and healing, supporting overall skin health and vitality. It includes advanced skincare formulations, non-invasive devices, and topical treatments that leverage cutting-edge technologies to enhance the skin’s natural regenerative processes. Eligible products should significantly improve skin health by addressing damage, boosting repair, and promoting rejuvenation. This category celebrates scientifically backed solutions contributing to the skin’s healing, regeneration, and overall wellness.
BEST HAIRCARE Health
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This category celebrates products and technologies designed to support all hair types’ complete health and vitality. Whether straight, wavy, curly, or coily, this category recognises innovations that enhance texture, nurture the scalp, and promote hair growth. Eligible products may include moisturising shampoos and conditioners, styling creams and gels, scalp treatments such as serums or devices that improve circulation and microbiome health, as well as hair growth solutions that stimulate follicles, strengthen roots, and prevent hair loss. From nurturing scalp health to promoting overall hair wellness, this category highlights comprehensive solutions for healthy, vibrant hair.
This category celebrates products and technologies designed to support all hair types’ complete health and vitality. Whether straight, wavy, curly, or coily, this category recognises innovations that enhance texture, nurture the scalp, and promote hair growth. Eligible products may include moisturising shampoos and conditioners, styling creams and gels, scalp treatments such as serums or devices that improve circulation and microbiome health, as well as hair growth solutions that stimulate follicles, strengthen roots, and prevent hair loss. From nurturing scalp health to promoting overall hair wellness, this category highlights comprehensive solutions for healthy, vibrant hair.
BEST textured hair product
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This category celebrates products and technologies specifically designed for textured hair, addressing unique needs in moisturising, styling, and maintaining hair health. Eligible products may include moisturising shampoos and conditioners, styling creams and gels, scalp treatments, or hair tools designed to enhance the natural texture and health of curly, coily, or kinky hair types.
This category celebrates products and technologies specifically designed for textured hair, addressing unique needs in moisturising, styling, and maintaining hair health. Eligible products may include moisturising shampoos and conditioners, styling creams and gels, scalp treatments, or hair tools designed to enhance the natural texture and health of curly, coily, or kinky hair types.
BEST INTIMATE CARE PRODUCT
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This category focuses on products designed explicitly for intimate hygiene, care, and overall sexual wellness. It includes cleansers, wipes, moisturisers, treatments, and accessories prioritising health, comfort, and pleasure. These products should be gentle, pH-balanced, and formulated to maintain the health of intimate areas while enhancing the user's overall well-being. Ingredients should be suitable for sensitive skin and intimate use, promoting cleanliness, freshness, and a holistic approach to intimate wellness and sexual satisfaction.
This category focuses on products designed explicitly for intimate hygiene, care, and overall sexual wellness. It includes cleansers, wipes, moisturisers, treatments, and accessories prioritising health, comfort, and pleasure. These products should be gentle, pH-balanced, and formulated to maintain the health of intimate areas while enhancing the user's overall well-being. Ingredients should be suitable for sensitive skin and intimate use, promoting cleanliness, freshness, and a holistic approach to intimate wellness and sexual satisfaction.
Best Menopause support
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This category recognises supplements and products specifically designed to comprehensively support women during menopause, addressing symptoms and promoting skin health and overall well-being. Products eligible for this award include formulations that target common menopausal symptoms such as hot flashes, mood swings, hormonal balance, and bone health while also providing benefits for skin elasticity, hydration, and overall complexion.
This category recognises supplements and products specifically designed to comprehensively support women during menopause, addressing symptoms and promoting skin health and overall well-being. Products eligible for this award include formulations that target common menopausal symptoms such as hot flashes, mood swings, hormonal balance, and bone health while also providing benefits for skin elasticity, hydration, and overall complexion.
BEST beauty from m within
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This category focuses on ingestible beauty supplements in drink or powder form that promote skin, hair, and nail health from within. Products could include collagen drinks or powders, beauty elixirs enriched with vitamins, minerals, and antioxidants and supplements designed to enhance overall skin radiance and vitality.
This category focuses on ingestible beauty supplements in drink or powder form that promote skin, hair, and nail health from within. Products could include collagen drinks or powders, beauty elixirs enriched with vitamins, minerals, and antioxidants and supplements designed to enhance overall skin radiance and vitality.
Best Metabolism booster
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This category would recognise supplements that support metabolic function, energy production, and weight management. Products could include formulations containing green tea extract, caffeine, L-carnitine, or other metabolism-boosting compounds.
This category would recognise supplements that support metabolic function, energy production, and weight management. Products could include formulations containing green tea extract, caffeine, L-carnitine, or other metabolism-boosting compounds.
mind & brain fitness booster
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This category celebrates products and technologies that enhance cognitive health, activate neuroplasticity, and improve overall mental well-being. It includes tools that support brain fitness, stress management, sleep quality, focus, memory enhancement, and holistic lifestyle improvements. Mind & Brain Fitness products foster mental resilience, helping individuals unlock their full cognitive potential through innovative approaches such as guided visualisations, sensory engagement, neurotechnology, and other therapeutic modalities. It is ideal for those seeking optimised mental performance, balanced stress response, and a mindful approach to everyday challenges.
This category celebrates products and technologies that enhance cognitive health, activate neuroplasticity, and improve overall mental well-being. It includes tools that support brain fitness, stress management, sleep quality, focus, memory enhancement, and holistic lifestyle improvements. Mind & Brain Fitness products foster mental resilience, helping individuals unlock their full cognitive potential through innovative approaches such as guided visualisations, sensory engagement, neurotechnology, and other therapeutic modalities. It is ideal for those seeking optimised mental performance, balanced stress response, and a mindful approach to everyday challenges.
Best PERSONALISED PRODUCT
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This category recognises products designed to meet individual health and wellness needs through personalised solutions. Products in this category leverage data-driven insights, genetic information, or user preferences to create customised wellness experiences. Eligible products include personalised supplements, skincare formulations, nutrition plans, and fitness programs. These tailored solutions aim to optimise health and well-being on a personal level, offering targeted benefits based on each user’s unique characteristics and goals.
This category recognises products designed to meet individual health and wellness needs through personalised solutions. Products in this category leverage data-driven insights, genetic information, or user preferences to create customised wellness experiences. Eligible products include personalised supplements, skincare formulations, nutrition plans, and fitness programs. These tailored solutions aim to optimise health and well-being on a personal level, offering targeted benefits based on each user’s unique characteristics and goals.
Cellular Energy& vitality
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This category scelebrates products that enhance cellular health and support the body’s natural production of NAD+ (nicotinamide adenine dinucleotide), a crucial molecule for energy metabolism, immune resilience, DNA repair, and cellular rejuvenation. Products in this category may include supplements and compounds such as NMN, NAD+ boosters, and other innovative ingredients that optimise mitochondrial function, improve metabolic efficiency, strengthen the immune system, and promote overall vitality and longevity. Entrants should highlight scientific advancements, clinical research, and ingredient innovation, delivering measurable benefits in enhancing cellular energy, immune health, and supporting healthy aging.
This category scelebrates products that enhance cellular health and support the body’s natural production of NAD+ (nicotinamide adenine dinucleotide), a crucial molecule for energy metabolism, immune resilience, DNA repair, and cellular rejuvenation. Products in this category may include supplements and compounds such as NMN, NAD+ boosters, and other innovative ingredients that optimise mitochondrial function, improve metabolic efficiency, strengthen the immune system, and promote overall vitality and longevity. Entrants should highlight scientific advancements, clinical research, and ingredient innovation, delivering measurable benefits in enhancing cellular energy, immune health, and supporting healthy aging.
Best Oral Care
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This category recognises supplements and products specifically designed to comprehensively support women during menopause, addressing not only symptoms but also promoting skin health and overall well-being. Products eligible for this award include formulations that target common menopausal symptoms such as hot flashes, mood swings, hormonal balance, and bone health, while also providing benefits for skin elasticity, hydration, and overall complexion.
This category recognises supplements and products specifically designed to comprehensively support women during menopause, addressing not only symptoms but also promoting skin health and overall well-being. Products eligible for this award include formulations that target common menopausal symptoms such as hot flashes, mood swings, hormonal balance, and bone health, while also providing benefits for skin elasticity, hydration, and overall complexion.
Best Longevity ingredient
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This category recognises innovative ingredients used in beauty and wellness products that deliver significant longevity and overall well-being benefits. Eligible entries can come from ingredient suppliers or brands. They may include antioxidants, peptides, botanical extracts, vitamins, minerals, or other bioactive compounds known for their anti-ageing, rejuvenating, or health-promoting properties.
This category recognises innovative ingredients used in beauty and wellness products that deliver significant longevity and overall well-being benefits. Eligible entries can come from ingredient suppliers or brands. They may include antioxidants, peptides, botanical extracts, vitamins, minerals, or other bioactive compounds known for their anti-ageing, rejuvenating, or health-promoting properties.
Best mental wellness product
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This category focuses on products that support cognitive health and well-being through innovative approaches. It includes supplements, apps, devices, or tools to promote relaxation, stress reduction, mood improvement, or cognitive function. Additionally, this category recognises products that foster holistic wellness, helping to harmonise the body, mind, and emotions. Whether through physical tools or advanced digital solutions, products in this category should be backed by research or testimonials demonstrating their effectiveness in enhancing mental wellness.
This category focuses on products that support cognitive health and well-being through innovative approaches. It includes supplements, apps, devices, or tools to promote relaxation, stress reduction, mood improvement, or cognitive function. Additionally, this category recognises products that foster holistic wellness, helping to harmonise the body, mind, and emotions. Whether through physical tools or advanced digital solutions, products in this category should be backed by research or testimonials demonstrating their effectiveness in enhancing mental wellness.
Physical recovery & Performance
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This category recognises innovative products and solutions that enhance fitness, exercise routines, and athletic performance while supporting post-exercise recovery. Eligible products may include pre- and post-workout supplements, protein powders, recovery-enhancing wearables, fitness trackers, home gym equipment, workout apps, digital fitness programs, and specialied tools that aid in muscle recovery, tension release, body alignment, and performance optimisation. Products that promote muscular health, reduce fatigue, improve flexibility, and support overall physical well-being for athletes and fitness enthusiasts are encouraged to apply.
This category recognises innovative products and solutions that enhance fitness, exercise routines, and athletic performance while supporting post-exercise recovery. Eligible products may include pre- and post-workout supplements, protein powders, recovery-enhancing wearables, fitness trackers, home gym equipment, workout apps, digital fitness programs, and specialied tools that aid in muscle recovery, tension release, body alignment, and performance optimisation. Products that promote muscular health, reduce fatigue, improve flexibility, and support overall physical well-being for athletes and fitness enthusiasts are encouraged to apply.
Best sleep support
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This category focuses on products that support better sleep quality and overall sleep health. It could include sleep supplements, herbal remedies, sleep trackers, white noise machines, smart sleep masks, aromatherapy diffusers, or apps designed to improve sleep hygiene and relaxation techniques.
This category focuses on products that support better sleep quality and overall sleep health. It could include sleep supplements, herbal remedies, sleep trackers, white noise machines, smart sleep masks, aromatherapy diffusers, or apps designed to improve sleep hygiene and relaxation techniques.
Gut brain Axis
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This category celebrates brands at the forefront of innovations designed to optimise the gut-brain-skin connection, recognising this axis’s pivotal role in overall health, well-being, and beauty. Eligible products may include advanced technologies like red-light systems and formulations enriched with probiotics, prebiotics, and other gut-supportive ingredients. These solutions aim to enhance skin vitality and mental wellness by addressing underlying factors such as digestion, inflammation, and cellular health, offering a holistic approach to beauty and wellness.
This category celebrates brands at the forefront of innovations designed to optimise the gut-brain-skin connection, recognising this axis’s pivotal role in overall health, well-being, and beauty. Eligible products may include advanced technologies like red-light systems and formulations enriched with probiotics, prebiotics, and other gut-supportive ingredients. These solutions aim to enhance skin vitality and mental wellness by addressing underlying factors such as digestion, inflammation, and cellular health, offering a holistic approach to beauty and wellness.
Best Home test kits
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This category recognises innovative at-home testing kits designed to empower individuals to monitor and manage their health and longevity from the comfort of their homes. Eligible kits may include tests for various health markers such as hormone levels, vitamin deficiencies, genetic predispositions, metabolic health, or specific conditions like allergies or intolerances. This category also includes kits that comprehensively look at baseline ageing metrics and in-depth analysis of age-related biomarkers. These kits provide personalised, actionable insights to optimise wellness, longevity, and health, helping individuals take proactive steps toward a healthier and longer life based on their unique genetic profiles.
This category recognises innovative at-home testing kits designed to empower individuals to monitor and manage their health and longevity from the comfort of their homes. Eligible kits may include tests for various health markers such as hormone levels, vitamin deficiencies, genetic predispositions, metabolic health, or specific conditions like allergies or intolerances. This category also includes kits that comprehensively look at baseline ageing metrics and in-depth analysis of age-related biomarkers. These kits provide personalised, actionable insights to optimise wellness, longevity, and health, helping individuals take proactive steps toward a healthier and longer life based on their unique genetic profiles.
Best WEllness clubs and services
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This category recognises wellness clubs and centres that excel in offering innovative treatments and services designed to promote overall wellness and longevity. Eligible establishments may provide a range of advanced therapies, including healthy ageing treatments, holistic wellness programs, nutritional guidance, personalised health assessments, and fitness plans tailored to enhance physical and mental well-being. These wellness clubs foster a comprehensive approach to health, integrating cutting-edge science with a focus on long-term vitality and personal care
This category recognises wellness clubs and centres that excel in offering innovative treatments and services designed to promote overall wellness and longevity. Eligible establishments may provide a range of advanced therapies, including healthy ageing treatments, holistic wellness programs, nutritional guidance, personalised health assessments, and fitness plans tailored to enhance physical and mental well-being. These wellness clubs foster a comprehensive approach to health, integrating cutting-edge science with a focus on long-term vitality and personal care
Criteria
Effectiveness
Does the product deliver on its promises?
Innovation
Does the product or app bring something new and exciting to the market?
User Experience
Is the product or app easy and enjoyable to use?
Overall Impact
Does the product or app have a positive impact on overall health and wellbeing?
Judges
DominNique Karetsos
Healthy Pleasure Group
Vasiliki Petrou
CEO Unilever Prestige
Lucia Hue-Fontaine
Endocrinologist
dr. Mayoni gooneratne
Human Health + skinfit
Corinne Briaud Manon
Former C-SUITE executive timeline
Raya Khanin
Co-founder, LifeNome
Kim-Davy Hoeu
Founder and Director, KDH Concepts
Victoria Ratmanova
Herbalist and founder, naturals cosmetics
Phil Newman
CEO, Longevity Technology
Xavier Ormancey
R&D Director
Ann Lannoye
Epigenics life
Dr László Puczkó
Consultant Wellbeing, Hospitality, Health
Dr. Ekta Yadav
MD MBA MS, CEO / Founder / Host, Skincare Anarchy Podcast
Nnenna Onuba
Founder, 100 Allies
Pascal Houdayer
beauty ceo
Angela Cretu
Board Member, Avon
Joel Palix
Founder, palix unlimited
Ewelina Aiossa
Founder, Topical Skin
Ella Davar RD
Founder of Gut-Brain Method
Barbara Geusens
Founder, Nomige
Dr. Jennette Kim
Founder, JBK Wellness Labs
Exposure
Grow Your business
Winners of the awards can expect to receive significant exposure through various channels, including social media and press coverage. Social media is a powerful tool for promoting content and can help winners to reach a wider audience. Additionally, press coverage from reputable media outlets can provide valuable exposure and credibility to the award winners. With this exposure, winners will have the opportunity to showcase their achievements and gain recognition within their industry or community.
Why apply?
Winning this award provides an incredible opportunity for exposure to a wide range of industry influencers, press, investors, and the public. The award highlights the winning brand's innovative and cutting-edge approach to beauty, health, and wellness, which can lead to increased brand recognition, customer loyalty, and sales. The award also serves as a validation of the brand's quality and efficacy, which can further enhance its reputation and credibility. By applying for this award, beauty, health, and wellness brands can gain invaluable exposure and recognition, helping them stand out in a crowded market and ultimately driving business success.
Past Winners
FAQ
What are the key deadlines and fees for 2025 Wellness & Longevity Choice Awards?
APPLICATION FEES, DISCOUNTS, AND REFUND POLICY
Early Bird Registration: September 25, 2024 ($435 per category)
Regular Registration: November 25, 2024 ($495 per category)
Last Call: December 15, 2024 ($545 per category)
The entry fee is per category, and will be used to cover the administrative and PR expenses.
Refund Policy: All sales are final and non-refundable once an application is submitted.
How Do I Apply?
To apply, click the APPLY NOW button. It is important that you submit and pay for your application by the applicable deadlines. To benefit from the various pricing tiers built into the Awards program. No applications will be accepted after the final deadline of December 15, 2024. No exceptions can be made. Entries may be submitted by agencies on behalf of clients.
Can I Apply for More Than One Category?
Yes, you can apply for more than one category. We encourage you to showcase your innovations and products in all relevant categories to maximize your chances of recognition. Each category application will be evaluated independently, so be sure to provide all necessary information for each submission.
What Type of Payment Is Accepted?
Payments can be made by credit card only. All major credit cards are accepted. Please visit the application page for details.
Eligibility Requirements
Entries will be accepted from anyone in the health, beauty and wellness industry. Businesses from around the world—including the largest multinational conglomerates and small-but-mighty companies—are encouraged to apply.
When will the winners be announced?
Finalists Announced: December 18, 2024. Winners Announced: February 24, 2025, at INNOCOS Miami
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