Finalists of the #beauty20 Awards Miami have been selected.

After hundreds of exceptional submissions, hours of judging and weeks of waiting, we can finally announce the consumer choice #beauty20 Awards 2018 shortlist.

Best use of Instagram

Hynt Beauty

La Mer

Oribe Hair Care

OUAI Haircare

Soap & Glory USA

Best use of Facebook


Mary Kay


Wet n Wild


Brand with Best E-Commerce Website




Face Halo

Mary Kay

Best overall use of social media-beauty startup



Made in Youthland



Best overall use of social media-beauty brand

Annmarie Skin Care


Mary Kay

OFRA Cosmetics



Irina Kremin, conference director of INNOCOS said: “The #beauty20 Awards are extremely competitive and the quality of the entries this year was very high. I would like to congratulate the people and organizations who have made it this far”

Starting today, you can view the finalists and vote for the best beauty brand online at Every vote counts! You have until January 20, 2018

After the voting period ends, we’d love you to join us at this year’s extra-special awards ceremony for a celebration of beauty brands and retailers that exceed in various social media channels and online.

We want to mix business and fun. Picture a mix of brands, agencies and influencers discussing the top ways of successful collaboration and the pitfalls to avoid. Add to this a glorious venue, SLS South Beach Hotel in Miami, food, soulful music and hours of networking with the winners.


The awards ceremony will take place alongside the international beauty innovation summit, INNOCOS, on February 4, 2018, supported by:

The lead sponsor MODIFACE,  the virtual makeover technology leader with unique anti-aging, skin care, cosmetics and hair color try-on technology across all platforms. A special thanks to our Gold Sponsors: Automat, Beauty Barrage and Cargill Beauty


It’s the perfect opportunity to treat your clients, network and celebrate your team’s great work. It will be an extraordinary party this year with the theme and dress code: “Super Bowl Glam”

The future of beauty is the main theme of INNOCOS summit, which will follow two days after the awards. More details on the event and seat reservation can be found here:


Don’t forget to vote! Every vote counts! You have until January 20th, 2018.


We hope to see you there!


ABOUT THE #beauty20 AWARDS: The #beauty20 awards were initiated in Paris in 2013 by INNOCOS events to praise the most groundbreaking innovations in digital




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