INNOCOS 2016: Does Beauty Industry Consider Multicultural Consumers’ Opinion?

A topic of multicultural consumer is covered by one of the main themes of this year’s INNOCOS – The World Beauty Innovation Summit to be held in Vienna on June 9-10.

Anna Dycheva-Smirnova, a Deputy Chairwoman of the Perfumery and Cosmetic Association of Russia, will deliver in Vienna her report called “Russian Beauty Market: Terra Incognito or Land of Opportunity?” She will consider trends and perspectives of Russian perfumery and cosmetic market development, Russian consumer preferences and major distribution channels.

Visit INNOCOS Vienna on June 9-10 and learn about specifics of Asian markets and consumer behaviour, successes and challenges through expansion from East to West and West to East, a story about fusion of French luxury and Korean natural cosmetics as well as launch of the first and only Swiss halal certified skin care and much more!

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Information about the speaker: Anna Dycheva-Smirnova is a well-known expert in the perfumery and cosmetic industry. She started to explore this industry in 2000; in 2008 she graduated MBA in strategic marketing from Stockholm school of economics. Now she is a Deputy Chairwoman of the Perfumery and Cosmetic Association of Russia and a Deputy General Manager of Reed Exhibitions, the organizer of Intercharm, the largest perfumery and cosmetic exhibition in Eastern and Central Europe.

The organizer of INNOCOS Summit 2016 is working hard to hold another professional conference dedicated to cosmetic innovations and new industry trends even better. In addition to beautiful venue, the conference attendees will enjoy the most interesting speakers having unique experience; the list of speakers will be updated. Follow the news and don’t miss this unique opportunity to visit the summit.

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