The fifth consumer-choice awards in Miami: #beauty20, took place in the stylish SLS South Beach Hotel on February 4th, a kick off to INNOCOS summit, where beauty executives will be sharing their vision of the future of beauty and provide invaluable insights on the beauty industry’s hottest emerging trends and how they are reshaping the future of beauty as we know it. Areas of focus will include marketing and operational best practices, success stories, innovation strategies, and advice on how brands and retailers should respond to the ever-changing modern customer.
The #beauty20 awards were created to benchmark the companies who are the most successful in connecting with consumers through digital technology and social media.
INNOCOS’ team selected 5 of the most popular digital marketing platforms as categories of the awards. Beauty brands and their agencies were asked to place nominations. After that, with much deliberation and critical reviews, our team of judges, selected the top five brands from each of the 5 categories.
After collecting the results, we gave consumers a month to vote for their favourite beauty brand online. A total of 13,709 votes were received and following are the results of the winners:
Best Use of Facebook
Second runner-up: eSalon
First runner-up: Mary Kay
Best Use of Instagram
Second runner-up: Ouai
First runner-up: LaMer
Winner: Hynt Beauty
Best eCommerce Website
Second runner-up: FaceHalo
First runner-up: Beauty Kind
Winner: Mary Kay
Best Overall Social Media Presence-Startup
Second runner-up: Prismology
First runner-up: Foreo
Best Overall Social Media Presence
Second runner-up: Ofra
First runner-up: Ann Marie
Winner: Mary Kay
Wunder2, a high-tech beauty, whose mission is to translate coveted runway looks into everyday relatable beauty deserves a special attention for winning category best use of facebook.
One of the most popular categories every year is best overall social media presence-startup, which generates the highest nominations. This year, the majority of votes went to Cotarde, a startup based in Miami, which is created for people on-the-go and inspired by global jet-setting and future vision of it.
Another popular category that received many nominations was best use of instagram, which shows that this is still one of the most popular channels in the beauty industry. Well done Hynt Beauty, who got most of the votes here. They give you the best bang for your beauty budget and they must be doing something right by winning for their performance on such a popular platform!
And the Big Winner this year, like many times in the history of #beauty20 awards is Mary Kay, taking home the awards for best e-commerce website and best overall social media presence. The enthusiasm of their social media team is contagious. This year, we will have the chance to hear Paul Jones, VP brand & digital marketing, present on Mary Kay’s digital transformation.
The winners, in addition to recognition from their customers and Global Cosmetics Community, received a beautiful custom-made trophy. The trophy was custom made for these awards in the shape of the letter C for cosmetics, customer and care,” which describes the nature of digital marketing.
“The #beauty20 Award is an opportunity for the beauty industry to see which brands are staying closely in touch with their customers,” says Irina Kremin, the Founder of INNOCOS events. We would like to thank you our #beauty20 Awards Sponsor, MODIFACE, our PR partner Show and Tell and VSN Media , a multimedia company, targeting beauty, fashion and lifestyle, who helped to make this event successful.
#beauty20 Awards by INNOCOS is the digital marketing awards celebrating the best beauty brands online. The awards were launched in Paris in 2013, followed by events in New York, London, Los Angeles and now: Miami. INNOCOS believes that these events will inspire more brands to join the competition at different locations.
What’s next at INNOCOS? INNOCOS Florence, June 14-15 has an incredible line of speakers and you can sign up for special offers and updates here http://eepurl.com/tIjTf or visit www.innocosevents.com for more info.