Allie Rooke

Brand Strategist, Luxury and Clean Beauty Asia

Allie Rooke has over 12 years of experience in the beauty industry, driving local, regional and global strategies for Chanel, L’Oreal and Burberry. Asia has been central to this experience and her consultancy now provides support to Indie Beauty brands who want to enter and expand in Asia. Her key areas of focus are Clean & Natural brands, Cruelty free Cross border e-commerce into China, and most of all helping to ensure brands maintain their integrity and long term strategic alignment by finding the right local approach and partners.

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