Daniel Langer

Founder and CEO, Équité

Dr. Daniel Langer is founder and CEO of Équité, a leading global branding and brand strategy firm that elevates brands to increase their revenue, profitability and brand valuation. Daniel is an authority on premium, luxury and beauty brands and serves clients in many sectors, also including fashion, luxury, accessories, hospitality and services (B2B, B2C). He holds a PhD in luxury marketing, is an author of several top-rated books on luxury management in English and Chinese. He held top management positions in the beauty industry in USA, Japan and Europe, where he developed several triple-digit million dollar brands from scratch and managed billion dollar businesses. He lives in USA, works all around the world, speaks seven languages and enjoys yoga. For more information visit equiteconsulting.com.



Daniel will facilitate a brainstorming session “The Future of Luxury” at 13:40 on June 14, as well host a post-conference workshop on Friday, June 15 at 15:30

How to lead the change in luxury?

In this workshop, you will learn how to lead the change in luxury and expand your leadership skills managing luxury and lifestyle brands.

Managing premium, prestige and luxury brands requires specific skills, strategies and tools. We have the pleasure to offer an exclusive luxury leadership seminar during the INNOCOS conference in Florence. It will be led by Dr. Daniel André Langer, CEO of the luxury, lifestyle and consumer brand development company Équité, is a global authority on luxury. Daniel published several top-rated books on luxury management, is a regular contributor to the Economist, a sought-after speaker and works with iconic brands like Ferrari. Building on more than 20 years of top management experience in Beauty in Europe, North America and Japan, he develops and elevates several prestige beauty brands at Équité all over the world.

The content of his seminar In content is based on his upcoming book “The Future of Luxury” –  you will be among the first to get an exclusive preview on the insights of the book with the ability to gain competitive advantage and lead the change.

The training will be in an exclusive setting, where you have the opportunity to directly interact with Daniel and gain additional insights in an extended Q&A.

He will share important study results on what drives the willingness to pay in luxury and how brands can benefit from those insights. He will address millennials, digital disruption and how to master the challenge.

(1) What drives the value of a luxury brand and how it can it be influenced

(2) Key trends in luxury and how they disrupt the status quo

(3) Strategies and tools to master the disruption

(4) Q&A


Book here

The Future Of Luxury

• Luxury consumers expect real innovation, memorable experiences and excellence • Good is no longer good enough • The beauty industry will be forced to leave its comfort zone due to disruptive influences, including millennials, digital and technology