Dorian Morris

Founder/CEO, Undefined Beauty

A true champion of inclusive beauty, Dorian Morris is a beauty junkie with deep expertise across categories from cosmetics to haircare to skincare. She is the Founder/CEO of Undefined Beauty, a lifestyle beauty brand focused on changing the narrative around clean/nontoxic skincare, the democratization is beauty and infusing social impact into each collection. She wants to empower woman and men everywhere to explore, embrace and celebrate their own unique beauty while also giving back to the community: purposeful beauty unleashed.

With a diverse leadership background, she previously was US Marketing Director for Covergirl. Prior, she was Director of Prestige Innovation at Sundial Brands, where she led the launch of Madam CJ Walker Beauty Culture, a performance driven haircare brand exclusively at Sephora. Prior, Dorian worked at Kendo Brands, the innovative brand incubator owned by LVMH, where she launched Formula X, then Sephora’s #1 nail brand. Prior to beauty, she started her brand management career at General Mills, sharpening her general management and brand building skills on legacy brands such as Chex Mix and Yoplait and started her career in the Macy’s buying office, mastering merchandising and portfolio management. She graduated from UCLA summa cum laude and received her MBA from Harvard Business School. With an adventurous spirit, in her free time Dorian enjoys globetrotting (and has traveled to 50+ countries) and is a proud mother of a spunky Morkie pup.

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