Izzy Finnegan

Head of eCommerce and Digital Marketing, Peach and Lily

Izzy Finnegan is an experienced e-commerce pundit, with a demonstrated history of working in the retail & tech industry. Izzy began her career as one of the early originators and employees of the Jet.com business- singlehandedly building out the health and beauty category on one of the largest e-commerce websites in the United States. As the business grew, Izzy began segmenting the categories with a heavy focus on premium beauty and premium skincare. Scaling that business to a multi-million dollar a year category in just a few short months, Izzy focused on national and exclusive brand launches, 360 marketing activations, and go to market strategies for brands that were entirely new to the US customer base (with heavy emphasis on Korean beauty brands).


Izzy joined Walmart e-commerce after the company acquired e-commerce giant Jet.com in a $3.3 billion deal. Managing the entirety of the premium skincare vertical on both Jet.com & Walmart.com, Izzy continued to scale the category with the highest growth rate across all categories on both platforms. After accepting an opportunity to run all of e-commerce at Peach & Lily, a premium Korean skincare platform, Izzy focuses on personalized marketing activations, launching the Peach & Lily namesake skincare collection, and fostering strategic partnerships with brands and other retailers in the United States.


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