VP, Head of Brands, Amorepacific US
Julien Bouzitat is the VP, General Manager of Innisfree USA – the leading Korean Beauty brand which launched stateside in September 2017. Part of the Amore Pacific group, innisfree offers reasonably priced responsibly-sourced naturally derived beauty solutions in unique retail experiences. In the US the brand has progressively deployed following an omnichannel model of free standing stores, e-commerce and more recently Sephora. With over 20 years experience in beauty across categories and distribution channels, Julien has a consistent record in building brands and generating growth.
Prior to joining innisfree, Julien spent 16 years at L’Oreal – 14 of them in the US – alternating marketing, communication, digital and e-commerce responsibilities between operational domestic roles and international development on brands like Vichy, Redken, Kerastase or Kiehl’s. In 2016 he further solidified his retail acumen by joining Fresh, owned by LVMH.
Originally from Paris, France, Julien owns a BA in marketing and business development from Paris Graduate School of Management.