CEO, Fur You
C O – F O U N D E R & C E O
In 2014, when Laura googled “pubic hair”, the only autofill was “removal.” She realized available body hair products were only focused on removal, with harsh ingredients and unsophisticated packaging. Hair as a problem. Laura wanted options to care for her hair and skin no matter her grooming ritual. Not only did she want Fur products as a consumer, but as a business person, she realized that the potential market was huge: every adult person has pubic hair. She started calling chemists that day.
Prior to Fur, Laura was a management consultant at Bain and Company. Interested in starting her own business since graduate school, she honed her skills while waiting for the right idea and the right team to launch a new venture. Fur seemed like the perfect opportunity to create an entirely new beauty category.
Laura grew up in the Riverdale section of the Bronx in New York City. Lillian is her best friend from seventh grade. She graduated with a BA magna cum laude with highest honors from Harvard University, and an MBA with distinction from Columbia University. When she’s not discussing people’s most intimate grooming rituals, she enjoys travel, sailing, opera, and chasing her toddler!