SVP, Marketing and Product at mySkin Inc.
Everyone’s skin as unique as the individual. There is a constantly changing and evolving landscape around skincare and beauty. Matching the right product at the right time for the right duration to meet the key needs is the challenge for consumers. Consumer preferences as well as behaviors often guide product choices. Bridging this empirical evidence into more science-based evidence and technology driven choices provides a paradigm shift in personalized skin care. Millennials, unsurprisingly, show increasing engagement with the digital environment. While the social environment and peer opinions are key for driving purchase decisions in skincare, what’s equally important is the use and potential of digital tools which greatly enhance the knowledge of unique skin types as well sophisticated methodologies which allow for super-personalization of skincare and beauty rather that a 'one-size fits all' philosophy. This presentation will discuss the innovative implications of tech in skincare and how they are changing the skincare space, especially in the context of Asia-Pacific.