Leena Sukumar

SVP, Marketing and Product at mySkin Inc.

Leena holds a Masters in Electrical Engineering from Rose-Hulman Institute of Technology and an MBA from the University of Chicago, Booth School of Business. She started her career at Motorola and was responsible for launching mobile phones worldwide. After a successful stint at Motorola and post-MBA, Leena followed her passion at the intersection of skincare and health-tech to bring creative solution-based products to market. She joined mySkin Inc. as Head of Marketing and Product. Successful innovative products need to factor in customer insights and needs in order to be transformative. At mySkin, Leena led development of diagnostic products/ services for skincare and market research/ market access using digital and traditional marketing methodologies. She is currently an independent expert consultant in pioneering digital and innovative technologies in the skincare tech space.

Personalization of Skincare based on Scientific Measurements of Skin

Everyone’s skin as unique as the individual. There is a constantly changing and evolving landscape around skincare and beauty. Matching the right product at the right time for the right duration to meet the key needs is the challenge for consumers. Consumer preferences as well as behaviors often guide product choices. Bridging this empirical evidence into more science-based evidence and technology driven choices provides a paradigm shift in personalized skin care. Millennials, unsurprisingly, show increasing engagement with the digital environment. While the social environment and peer opinions are key for driving purchase decisions in skincare, what’s equally important is the use and potential of digital tools which greatly enhance the knowledge of unique skin types as well sophisticated methodologies which allow for super-personalization of skincare and beauty rather that a 'one-size fits all' philosophy. This presentation will discuss the innovative implications of tech in skincare and how they are changing the skincare space, especially in the context of Asia-Pacific.