Nu Dao

Founder, ALLIES

Nu hails from San Francisco, CA and has been a long-time product leader for eCommerce and new retail venture-backed startups and big-box retailers (Macys.com), building next-gen retail products in digital technology. She was an early employee at a pioneering retailer in personalization, True&Co, which was acquired by Calvin Klein parent PVH in 2017.
She founded ALLIES in 2017 to bring personalization to beauty and moved to Hong Kong in 2018 to take the product to the China market. ALLIES works with emerging beauty brands as a seamless China market entry solution with technology and personalization powering the end user experience.

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