Sam Mintz

Global Data Strategy Lead, Google

Global Data Strategy Lead, Beauty & Luxury, Google

Having worked in data and analytics for the past 10 years, Sam’s focus is primarily around helping Google’s largest, global marketers define a data strategy leveraging the power of Google technology across digital advertising and cloud computing. Sam is based in New York City.

Make your brand irreplaceable with the power of data

“In order to be irreplaceable one must always be different,” Coco Chanel. Learn how you can make your brand irreplaceable with the power of data. Access to data is sparse and at times, expensive. How can you make your brand more appealing to retailers to drive data co-op opportunities? To engage with your consumers, you need to be a better listener. How can you use data to follow consumer behavior and adapt in real-time?