Senior Manager, Beauty Shopper Marketing, Henkel
Brand builder, corporate entrepreneur, and wellness advocate. Stacie Smith is a proven brand manager and passionate leader with a strong entrepreneurial spirit. With experience on Olay, Clairol, and Dial, Stacie has become known for using a unique blend of creativity and analytics, to develop innovative strategies that win the hearts and minds of consumers.
Stacie is currently the Senior Manager of Beauty Shopper Marketing at Henkel – a German consumer products company – where she is a pivotal lead in the strategic transformation of how Henkel‘s Hair Care and Body Care brands come to life at key retailers. In her role, she reinforces brand equity and drives profitable sales growth by using both traditional and new, digitally enabled tactics to motivate behavior change throughout the purchase journey. As a persuasive “intrapreneur,” Stacie uses digital and eCommerce to break down corporate barriers and build new businesses. Stacie was awarded by Henkel’s executive team for her ability to increase agility with smart simplicity and accelerate digitalization within the organization.
Her experience spans finance to career development, at Morgan Stanley, Viacom, Procter & Gamble, and her venture Clear Path Resources. Flourishing in a demanding career, Stacie invests in self-care and is an advocate for overall health & wellness. Stacie is the co-author of Harvard Business School case study, Beyoncé. She is a graduate of the University of Pennsylvania (BA) and Harvard Business School (MBA).