Director Global Digital, Analytics & Insights, Benefits Cosmetics
Sylvia leads Global Digital Analytics & Insights at Benefit Cosmetics (a LVMH company). She and her team play a critical role in measuring performance and producing actionable insights to drive brand’s global digital initiatives and innovations in 40+ markets.
Before Benefit and LVMH, Sylvia gained her digital analytics experience from some top global consumer brands—including Procter & Gamble, Pfizer Consumer Healthcare, and ASOS.com. Throughout her career on both client and agency sides, Sylvia has led analytics across paid, earned, and owned channels to for some of the best-in-class campaigns, including Emmy Award Winner Always #LikeAGirl and Cannes Lions Winner Vicks #TouchofCare. She managed various analytics initiatives from quantifying consumer journey with Multi-Touch Attribution insights, automating customized metric to evaluate influencer content, to measuring media strategy for new product launches with retailers from Amazon, Sephora, Tmall, to JD.com.
Sylvia attended Columbia Business School for MBA, NYU for M.S., and Indiana University for B.S. She also has a highly international profile having lived and worked in the US, UK, China, and France.