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K-Beauty Business Tour 2026

  • Seoul, South Korea
  • November 3-8

Step inside Seoul’s cutting-edge aesthetics ecosystem and discover the science, technology, and skincare innovations shaping the future of global beauty.

  • Operationalising the K-Beauty Edge

    We decode the operational "invisible engine", specifically the MSO model, to understand how Korean clinics achieve scalable, high-volume consistency without sacrificing premium patient experiences

  • The Convergence of Aesthetics and Longevity

    This theme explores the integration of medical diagnostics and preventative care, demonstrating how to evolve from simple aesthetic services into comprehensive longevity ecosystems.

  • A Live Innovation Lab: From Insight to Action

    We turn the tour into an active workspace where participants learn how K-brands test, pitch, scale, and defend real-world ideas, from retail to consumer integration and leave with a practical “Seoul Playbook” of actionable strategies.

Seoul city skyline at dusk

Join a curated group of senior leaders, founders, and decision-makers for an immersive K-Beauty experience in Seoul.

  1. First-hand access to leading clinics, retailers, manufacturers, and beauty innovators
  2. Expert-led insights and practical business learning
  3. Intimate networking designed to spark meaningful conversations and partnerships
  4. Curated dinners and shared experiences with the group
  5. Cross-sector exchange across beauty, aesthetics, wellness, science, retail, and investment
  6. One all-inclusive ticket covering accommodation, meals, and local transportation

Can’t attend in person? Order the Seoul K-Beauty Trend Report for key insights, expert perspectives, and actionable learnings from the tour.

  • Brands & Clinics

    • Founders & CEOs
    • Chief Innovation / R&D Officers
    • Brand & Strategy Leaders
    • Longevity & Wellness Clinic Directors
  • Retail & Distribution

    • Luxury retail executives
    • Concept store and experiential retail leaders
    • Global distribution strategists
  • Investors & Advisors

    • Beauty, wellness & longevity investors
    • Family offices & private equity
    • Strategic advisors and board members
  • Solution Providers & Partners

    • Ingredient and biotech innovators
    • Clinical and diagnostic technology providers
    • Data, AI, personalization and martech partners
Sulwhasoo flagship store
Lotus lanterns at a Seoul temple
Gyeongbokgung Palace, Seoul
Sulwashoo shop
CHAUM clinic
CHAUM spa
Korean skincare
Seoul street life by night
Olive Better Shop
INNOCOS Seoul
INNOCOS Seoul summit
INNOCOS summit

Tickets are intentionally limited to maintain a senior, curated audience. Early-bird tickets are limited and allocated on a first-come, first-served basis. This is the biggest discount available; once sold out, prices increase.

Get your ticket

Questions about registration? Or would you like to pay by invoice instead? Email registration@innocosevents.com

Meet the partners behind the Seoul Summit - leading aesthetics and longevity clinics, manufacturers, operators, retailers, and spas shaping the future of beauty and wellness.

Tier 1

Head Sponsors

1 Partner
  • In partnership with IgniteXL

Supported by

1 Partner
  • Supported by