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K-Beauty Business Tour 2026

  • Seoul, South Korea
  • November 4-7

In Seoul, clinics, scientists, and skincare brands are redefining beauty through longevity science and aesthetic innovation. The INNOCOS Seoul Longevity Tour is a four-day immersive experience exploring how Korea's aesthetic ecosystem is shaping the future of global beauty.

  • Operationalising the K-Beauty Edge

    We decode the operational "invisible engine", specifically the MSO model, to understand how Korean clinics achieve scalable, high-volume consistency without sacrificing premium patient experiences

  • The Convergence of Aesthetics and Longevity

    This theme explores the integration of medical diagnostics and preventative care, demonstrating how to evolve from simple aesthetic services into comprehensive longevity ecosystems.

  • A Live Innovation Lab: From Insight to Action

    We turn the tour into an active workspace where participants learn how K-brands test, pitch, scale, and defend real-world ideas, from retail to consumer integration and leave with a practical “Seoul Playbook” of actionable strategies.

Seoul city skyline at dusk

  1. Curated group of senior leaders, founders, and decision-makers
  2. First-hand access to Seoul’s leading clinics, retailers, and beauty innovation
  3. Expert-led insights and real business learning — not sales pitches
  4. Intimate networking designed for real conversations and partnerships
  5. Curated dinners and shared experiences with the group
  6. Cross-sector exchange between beauty, aesthetics, wellness, science, retail, and investors

  • Brands & Clinics

    • Founders & CEOs
    • Chief Innovation / R&D Officers
    • Brand & Strategy Leaders
    • Longevity & Wellness Clinic Directors
  • Retail & Distribution

    • Luxury retail executives
    • Concept store and experiential retail leaders
    • Global distribution strategists
  • Investors & Advisors

    • Beauty, wellness & longevity investors
    • Family offices & private equity
    • Strategic advisors and board members
  • Solution Providers & Partners

    • Ingredient and biotech innovators
    • Clinical and diagnostic technology providers
    • Data, AI, personalization and martech partners
Sulwhasoo flagship store
Lotus lanterns at a Seoul temple
Gyeongbokgung Palace, Seoul
Sulwashoo shop
CHAUM clinic
CHAUM spa
Korean skincare
Seoul street life by night
Olive Better Shop
INNOCOS Seoul
INNOCOS Seoul summit
INNOCOS summit

Tickets are intentionally limited to maintain a senior, curated audience. Early-bird tickets are limited and allocated on a first-come, first-served basis. This is the biggest discount available; once sold out, prices increase.

Get your ticket

Questions about registration? Or would you like to pay by invoice instead? Email registration@innocosevents.com

The partners behind the Seoul Summit: three days of keynotes, panels, and dinners with the companies shaping what's next in beauty, wellness, and longevity.

Tier 1

Head Sponsors

1 Partner
  • In partnership with IgniteXL

Supported by

1 Partner
  • Supported by