Evidence‑driven beauty and wellness innovations that genuinely advance healthspan, skinspan, and quality of life, not just trends or marketing claims.
The Beauty & Longevity CHOICE Awards spotlight brands, suppliers, and clinics that connect serious science with real‑world results. Each category is built around clear biological mechanisms, measurable impact, and outcomes people can feel and track in their daily lives. Together, they set a higher standard for what “longevity” should mean in beauty, wellness, and regenerative health.
Honors interventions that enhance mitochondrial efficiency to boost ATP production, combat fatigue, and restore youthful cellular function. Eligible entries include NAD+ precursors, CoQ10, metabolic activators, and technologies designed to restore cellular energy production.
Recognizes products that target cellular senescence through senolytics or senomorphics, enabling tissue rejuvenation and reducing inflammation. Entries may include supplements, topicals, or devices that modulate senescence pathways or eliminate dysfunctional cells.
Celebrates interventions that modify gene expression through epigenetic pathways to reverse biological aging. Solutions may include DNA methylation modulators, histone-targeting compounds, diagnostics, and age-resetting protocols inspired by reprogramming science.
Spotlights innovations that activate sirtuins—key longevity regulators—or increase NAD+ availability to support DNA repair, mitochondrial health, and inflammation control. Entries may include NMN, NR, resveratrol, or synergistic formulations backed by mechanistic science.
Recognizes science-backed products that reduce chronic, low-grade inflammation ("inflammaging") using immunomodulators, polyphenols, adaptogens, or devices that modulate stress and oxidative damage. Entries should address systemic or cellular inflammation pathways.
Honors interventions that address age-related hormonal changes in women, supporting vitality, bone density, skin health, mood balance, and cardiovascular resilience. Eligible entries include adaptogens, hormone modulators, phytoestrogens, and targeted therapeutics.
Focuses on innovations that improve fat oxidation, muscle retention, insulin sensitivity, and metabolic adaptation to promote healthy body composition and extended vitality. Includes supplements, programs, wearables, and diagnostics.
Celebrates interventions that support neuroplasticity, protect against neurodegeneration, and enhance mental clarity. Recognized entries include nootropics, neurofeedback tools, adaptogens, and cognitive training technologies.
Recognizes innovations targeting the oral microbiome and periodontal inflammation to influence systemic health. Eligible entries include oral probiotics, red light therapies, remineralization tools, and diagnostics linked to cardiovascular and brain aging.
Spotlights innovations that influence emotional states and cognitive function through olfactory, auditory, or sensory pathways. Eligible entries include functional fragrances, aroma-emitting tech, and sensory therapies that engage the brain’s emotional centers.
Honors interventions that support the body’s drainage and detoxification systems through physical, botanical, or energetic modalities. Entries may include microcurrent devices, herbal protocols, manual techniques, and AI-guided detox programs.
Celebrates science-based treatments and services that activate repair mechanisms, stimulate circulation, and optimize recovery. Includes cryotherapy, contrast therapy, lymphatic massage, and integrative protocols that support physical and biological resilience.
Recognizes wearable and diagnostic technologies that track biological age, recovery, metabolism, or circadian alignment in real time. Entries should provide actionable insights and support personalized health decisions through longitudinal data.
Celebrates formulations that optimize intracellular hydration, mineral transport, and osmoregulation for mitochondrial and cognitive performance. Entries include functional drinks, hydration systems, and electrolyte-enhanced products.
Spotlights technologies that modulate the biological environment to enhance sleep, recovery, and gene expression. Includes circadian lighting, air purification, infrared therapy, EMF mitigation, and sound/light-based therapies.
Recognizes ingredient innovation focused on bioavailability, molecular stability, and purity—backed by ethical sourcing, regenerative agriculture, and clean-label transparency. Entries must demonstrate superior absorption and systemic effect.
Honors formulations and manufacturing systems that improve absorption, stability, and targeting using liposomal encapsulation, microneedles, transdermal tech, AI-personalization, and cellular-scale innovations in biotech.
This category celebrates innovations that preserve strength, endurance, and physical resilience through the lifespan. Products may include amino acid complexes, creatine, protein blends, performance enhancers, or devices that support mobility and muscular function with age.
This category celebrates cutting-edge innovations in therapeutic and nutritional products designed to support long-term healthspan and resilience. Eligible entries may include ingestibles, topicals, or nutraceuticals—such as those based on cannabinoids, adaptogens, peptides, or other functional compounds—that demonstrate measurable benefits in areas such as inflammation reduction, improved sleep, neuroprotection, stress modulation, or cellular health. Submissions must include scientific rationale, evidence of bioavailability, and relevance to longevity-related biological pathways.
This category celebrates a brand demonstrating comprehensive integration of longevity science across its portfolio. The brand must showcase leadership in advancing innovations targeting hallmarks of aging, biological resilience, and personalized wellness—from cellular health to recovery systems and diagnostics. Entries may span multiple sectors such as supplements, skincare, devices, or services.
This is for you if…
• Your core promise is preventing new damage (UV, pollution, blue light, oxidative stress).
• You can show some evidence of reduced redness, oxidative markers, or improved tolerance to sun/environmental exposure.
• You are an SPF, antioxidant shield, pollution/blue‑light defense, or oral photoprotector.
This is for you if…
• Your main story is strengthening the barrier and reducing everyday irritation or sensitivity.
• You can show barrier metrics (TEWL, NMF, lipids) or visible reductions in redness and discomfort.
• You are a ceramide/filaggrin/hydration or sensitive‑skin/micro‑inflammation solution.
This is for you if…
• Your focus is long‑term structure: collagen organization, elastin quality, matrix protection, not only “instant glow.”
• You can show changes in firmness, elasticity, density, or ECM markers, with or without devices/aesthetics.
• You use peptides, retinoids, regenerative aesthetics, or ECM‑targeted actives/devices.
This is for you if…
• You talk about NAD⁺, mitochondrial function, DNA repair, or cellular energy as your core mechanism.
• You have biomarker or mechanistic data (e.g., erythema thresholds, energy markers, DNA repair assays).
• You are a topical or ingestible built around B3/NAD⁺, mitochondrial support, or DNA repair actives.
This is for you if…
• You position as a hero longevity supplement, not just a single‑benefit vitamin.
• Your formulation targets biological age, cellular repair, or systemic inflammation with good ingredient logic and some outcomes data.
• You can show adherence, user‑reported benefits, or biomarker trends over time.
This is for you if…
• You focus on glucose, insulin, glycation, or healthy weight management over quick fixes.
• You can share metrics such as glucose, lipids, body composition, or glycation markers.
• You integrate coaching, tracking, or behavior tools for sustainable change.
This is for you if…
• Your primary promise is better brain performance, mood, stress, or sleep as part of longevity.
• You draw on neuroprotective or neuro‑supportive mechanisms (adaptogens, nootropics, nervous‑system rituals).
• You track outcomes using validated scales, sleep/stress metrics, or user‑reported changes.
This is for you if…
• You are clearly designed for menopause, peri‑menopause, andropause, or another hormonal phase.
• You have a clinical rationale and real‑life outcomes for this group (symptoms, quality of life, skin/hair changes).
• You focus on respectful language, inclusivity, and usable formats.
This is for you if…
• You offer a joined‑up ecosystem (e.g., skincare + supplements + lifestyle/app) rather than a standalone product.
• Internal and external elements share common mechanisms and outcomes.
• You can describe a clear user journey where the parts work better together than alone.
This is for you if…
• You provide epigenetic clocks, biomarker panels, or wearables with a longevity focus.
• Your metrics and algorithms have documented validity or strong scientific rationale.
• You help users or practitioners act on the data, not just collect it.
This is for you if…
• You are a consumer device designed for regular at‑home use.
• Your modality is supported by evidence for skin, recovery, or systemic benefits.
• You can show usability, safety, and adherence over months (not just novelty use).
This is for you if…
• You use AI/ML or data‑driven engines to personalize recommendations or products.
• Your logic and inputs are scientifically grounded and transparent enough for users to trust.
• You demonstrably reduce confusion, improve adherence, or enhance outcomes vs. generic solutions.
This is for you if…
• You work with regenerative or biotech tools beyond conventional cosmetics.
• You have credible safety data, expert oversight, and mechanistic validation.
• You aim for functional tissue improvement, not just temporary cosmetic masking.
This is for you if…
• You primarily serve other brands with ingredients or tech, not end consumers.
• You offer robust R&D, data, and implementation support.
• Your platform enables more effective, safer, or more differentiated longevity products at scale.
This is for you if…
• You offer a multi‑day or ongoing longevity program combining diagnostics, interventions, and lifestyle.
• You have medical/scientific oversight and track meaningful outcomes (biomarkers, performance, QoL).
• You create a coherent guest/patient journey, beyond “a menu of services.”
This is for you if…
• You are a systemized routine or range, not just a single hero product.
• You prioritize barrier, simplicity, and education about realistic skin longevity.
• Your users can follow the routine easily and see medium/long‑term improvements.
May 30, 2025
€295
July 30, 2025
€395
September 30, 2025
€595
November 30, 2025
February, 2026
Early Bird
Deadline:
April 25, 2026
€395
Regular
Deadline:
June 5, 2026
€495
Final
Deadline:
July 15, 2026
€595
Finalists
Announced:
September 10 10,
2026
Winners
Announced:
February,
2027
1. Choose the entry that best represents your innovation.
2. Complete a short online form, where a simple routing question will guide you into the right category in under a minute.
3. Upload supporting information on mechanisms, data, and user experience; where relevant, arrange shipment of products or provide demo access.
4. Select any meta‑awards you’d also like to be considered for.
5. Submit before the final deadline to benefit from lower fees and allow enough time for judging in two rounds.
Agencies may apply on behalf of clients.
Director, Regenerative Dermatology and Skin Longevity Laboratory
They are global awards celebrating evidence‑based beauty, wellness, and longevity innovations that connect real biology, measurable impact, and outcomes people can actually feel and track.
