Zurich Agenda - INNOCOS

INNOCOS SUMMIT ZURICH 2026
Longevity in Beauty, Wellness
& Across Consumer Brands

Five Zurich Hotel • September 9–11, 2026

Day 1 – Welcome & First Connections

The opening evening is designed for one purpose: to create the conditions for everything that follows.

18:00 – 19:30 - Welcome Drinks: The Longevity Edition

Welcome Reception · Hosted by INNOCOS

Functional cocktails, adaptogenic mocktails and low-alcohol options designed for energy and focus
Ingredient stations featuring Swiss biotech formulations, nootropics and recovery compounds
Curated introductions and first conversations — no lanyards, no lectures
Exhibition preview: early access to tabletop brands and innovation partners

Day 2 – Brand Strategy, Commercial Models, Experience & The Future Consumer

MORNING ACTIVATION & EXHIBITION OPEN

07:00 – 07:30 Morning Reset: Movement, Mobility & Breath

Movement Session · Optional

Guided mobility, posture and breath-led movement to activate body and mind
Designed for those who want to arrive energised, not caffeinated

08:00 – 18:30 Innovation Showcase: Curated Tabletop Exhibition

Why Korea’s headspa culture is a window into the next global wellness trend
Hands-on experience of professional scalp diagnostics and ritual treatments
Understanding how scalp health is becoming the foundation of hair and skin longevity
A sensory experience that encodes the cultural intelligence behind K-Beauty’s success

THE NEW LONGEVITY ECONOMY

09:00 – 09:20 The New Rules of Longevity in Consumer Brands

Opening Remarks · INNOCOS Founder

Why longevity has crossed from trend to infrastructure
Why Switzerland and Europe are uniquely positioned to lead this shift
The summit’s central questions: proof, trust, diagnostics, channel, and the art of building desire without diluting biology

09:20 – 09:40 Sponsored Session

Evelab Insights Speaker

TBC

09:40 – 10:20 Longevity Across the Categories

Opening Keynote · Irina Barbalova — Global Lead, Beauty and Wellness — Euromonitor

A macro view of how longevity is reshaping beauty, wellness, supplements, diagnostics and devices — and what the numbers actually say.

Where category convergence is real vs where it is narrative
The consumer segments driving growth, and where they live
The commercial implications for every subsequent session

10:00 – 10:30 Morning Break & Exhibition Access · 30 minutes

BRAND EQUITY BUILDING & CONSUMER FOCUS

10:30 – 10:50 Longevity vs Anti-Ageing: A Semantic Shift or a Strategic Reset?

Presentation · Invited: Amanda Baldwin, CEO, Olaplex

Who is doing real biology versus rebranding older positioning with a new word, and why the distinction now shows up in valuations.

10:50 – 11:10 The Longevity Consumer: Biohacker, Beauty User, or Patient?

Presentation · Invited: P&G

The blurring of categories — and what it means for segmentation, messaging and channel selection.

11:10 – 11:30 Building a Longevity Brand Without Becoming a Science Project

Presentation · Carrie Gross — Co-Founder & Chief Creative Officer — Dr Dennis Gross Skincare™

Determining the right balance of science and investment.
Establishing credibility and making safe claims.
Collaborating with clinics and avoiding inauthentic branding.
Advisory boards, clinical studies, and regulatory realities.
Proof vs. storytelling and product architecture.
Identifying where founders overspend and what consumers actually understand.

11:30 – 11:50 The Trust Gap: How to Build Honest Longevity Brands in a Market Full of Noise

Panel · Invited: Jasmin Goller — Vice President Marketing Europe & North America — Beiersdorf

Honesty as a growth strategy. Label accuracy, ingredient transparency, and claim discipline under European regulation, and how to communicate real science without sounding clinical or cold.

11:50 – 12:10 From Product to Experiences

Presentation · Invited: Estee Lauder

Experience as a major brand-building tool — why the next generation of longevity brands is judged on moments, rituals and environments, not just SKUs.

12:10 – 13:40 Hosted Lunch & Exhibition Access · 1 hour 20 minutes

DESIGNING THE NEXT LONGEVITY BRAND

13:40 – 15:10 If You Were Building a Longevity Brand for Europe Today, Where Would You Play?

Interactive Brainstorming Session · Facilitated by Anthony Saniger, Founder and CEO, Act Second · All attendees participate.

Structured roundtable workshop. Participants break into groups around real market-entry routes.

Tracks: diagnostics-first | clinic-led | premium retail | women’s healthspan | metabolic beauty | microbiome / inflammation | devices & compliance | professional / therapist education
Each table defines: one high-potential opportunity, one major risk, and one “don’t do this” mistake
Results synthesised live and shared with all attendees

15:10 – 15:40 Afternoon Break & Exhibition Access · 30 minutes

COMMERCIAL STRATEGY, GLOBAL GROWTH & INVESTMENT FLOW

15:40 – 16:00 Speed vs Precision: How Fast Should You Scale?

Presentation · Invited: Unilever

The real founder question: where speed wins markets and where it destroys margin, credibility or clinical integrity.

16:00 – 16:30 The New Media Playbook for Beauty

Presentation · Dr Sophie Florian, Industry Head Beauty & Sports, Google

A deep dive into the new media playbook and latest innovations to adapt and integrate into culture in order to pursue beauty purchasers. We will unveil our company’s newest proprietary insights and showcase the actual AI-driven solutions we are deploying to target and delight modern beauty consumers.

16:30 – 17:00 Retail, E-commerce, or Ecosystems: Where Does Growth Actually Come From?

Panel · TBC

The honest channel audit — where profitable growth actually originates once you strip out paid acquisition noise.

17:00 – 17:30 Exit Reality Check: What Makes a Longevity Brand Worth Buying

Panel · Nicholas A.Gnan, Peers Studio, Arnaud Autret, Investment Director Europe, L’Oreal BOLD, Max Gottschalk, Founding Partner, Vedra Partners

What signals make you lean in immediately? What kills a deal, even if growth looks good? Longevity: real value driver or just a narrative today?

17:30 – 18:30 Startup Case · 1 Hour

Awards Ceremony · 45 minutes · Presented by INNOCOS

Innovation of the Year
Scientific Translation Award
Rising Founder Recognition
Most Promising Clinic / Device / Formulation Platform
Audience Choice Award

18:30 – 19:30 Networking Reception

Day 3 – Longevity Science · Women's Health · Clinics · Diagnostics

LONGEVITY SCIENCE

09:00 – 09:10 Opening remarks from the chair

Welcome Adress ·

09:10 – 09:30 Hormones, Inflammaging & Skin: The Biology Brands Can No Longer Ignore

Presentation · Natalia Trpchevska MD, PhD, Medical Doctor & Scientist , AYUN

How hormones, chronic inflammation, stress, and metabolic health influence visible skin ageing
Why menopause, cortisol, sleep disruption, and gut health are becoming major beauty business opportunities
The ingredients, diagnostics, and treatment approaches gaining traction in longevity-focused clinics
How brands can address systemic ageing drivers without overstepping scientific or regulatory boundaries

09:30 – 09:50 Clinical Proof in Beauty: Gold Standard or Marketing Tool?

Presentation ·

Translating biology into product strategy. Which hallmarks are actionable in consumer formats and which remain lab-only.

09:50 – 10:20 Can Longevity in Beauty Actually Be Measured?

Panel/Presentation · Inviting: Chenot · Clinic La Prairie

The rise of epigenetic clocks, biomarkers, and AI skin diagnostics
What can realistically be measured today — and what is still hype
How diagnostics are changing personalisation, claims, and consumer trust
The future of measurable outcomes in longevity-focused beauty and wellness

10:20 – 10:40 From Anti-Aging to Age Reversal: Where Are We Actually Today?

Presentation · Kevin Slawin, Founder, Ponce Aurora – YUUTH skincare

What serious clinical substantiation now looks like — and where studies are doing work for the marketing deck, not the consumer.

10:40 – 11:10 Morning Break & Exhibition Access · 30 minutes

WOMEN'S HEALTH AND CLINICAL LONGEVITY

11:10 – 11:30 The Female Healthspan Playbook: Where the Commercial White Space Is in Women's Health and What Nestlé Did About It

Presentation · Invited: Renata Batal — Global Marketing for Materna & Women’s Health — Nestlé

Where the commercial white space sits across the female life-stage map and which life stages are already overcrowded.
How to translate female-physiology science into product architecture, dosing and claims that hold up under European regulation.
What clinical evidence women’s health brands actually need to win pharmacist, gynaecologist and clinic recommendations, versus what marketing teams typically ask for.
Channel reality: pharmacy, OTC, clinic, prestige retail, DTC , what works at which life stage, and what does not.
The honest gap between the “femtech” investor narrative and what female consumers buy, repurchase and recommend.

11:30 – 11:50 The Rise of Hybrid Models: Clinic x Brand Ecosystems

Panell Invited: ALASTIN, Pierre Fabre Laboratories, Olivia Schmid, Founder, Beauty Rep

Co-created protocols where clinic and brand share outcomes, data and margin — and where the model breaks.

11:50 – 12:20 From Aesthetic Medicine to Longevity Medicine: Why Clinics Are Becoming the New Source of Trust