Pullman Hotel Paris Montparnasse
For leaders building science-led, longevity-driven premium brands, this summit delivers strategic insight, across keynotes, panels, retail, and investor sessions, on turning innovation into lasting growth and relevance.
Welcome drinks for all participants
The New Face of Luxury: From Beatuy to Longevity Kick off with purposeful networking and curated introductions among senior executives, founders, scientists, tech innovators, investors and wellness leaders.
A highly curated, intimate exhibition featuring a limited number of next-generation beauty, wellness, and longevity brands. From biotech-driven skincare and advanced supplements to diagnostic tools and science-backed premium concepts, each brand will host a dedicated tabletop presentation designed for focused, high-level conversations.
The exhibition opens at 8:00 AM and is accessible during networking breaks and lunch. This is not a large-scale trade show. It is a selective showcase of innovation, designed for meaningful dialogue and strategic discovery.
Explore the future of science and luxury.
Different generations decode luxury through very different lenses – from heritage to transparency to self-optimisation. This session explores how brands adapt without losing coherence.
This session clearly signals cross-tier innovation:
Skin longevity strategies now include: supplements, wearables, fragrance, textiles, devices.
Luxury brands integrate them to enhance mystique.
Premium brands integrate them to enhance performance credibility.
Different storytelling. Same biology.
This conversation expands beyond luxury.
The real tension:
For prestige brands, science builds aspiration. For premium brands, science builds authority.
Different starting points. Same battlefield.
A data-led look at where luxury spending is accelerating, where it’s slowing, and what categories are redefining value globally. Signals over hype, numbers over narratives.
Luxury beauty is no longer defined by excess. It is defined by control, optimisation, and time.
Longevity is not a segment. It is a structural repositioning of beauty.
Co-presented with Prof. Tim Zhe Wang, PhD, Professor, Shanghai Cancer Research Center and Director, Innovative Cancer Vaccine & Immunotherapy Research Center
While most skincare brands validate perception, very few validate biology. As longevity science enters the beauty space, the shift is moving toward what we choose to measure, from oxidative protein damage to collagen preservation. This talk explores how formulation and brand philosophy change when skin is treated as biology rather than just a surface. Susie Willis, Founder and CEO of The Biology of Beauty, by Romilly Wilde, goes beyond traditional rules of engagement and dives into evidence-based claims.
Longevity clinics, personalised nutrition, diagnostics. What used to sit in ultra-high-net-worth environments is now influencing:
The clinic model is no longer exclusive; it’s becoming a blueprint for distribution.
Luxury is no longer defined by a single age group or a single capital. From Gen Z biohackers in Asia to health-optimising consumers aged 60+ in Europe and the Middle East, longevity is being interpreted and valued very differently across markets. This session explores who is truly building authority in this new landscape, and how brands can command prestige across generations without losing cultural relevance.
If longevity becomes the new prestige signal:
Premium brands are challenging luxury not with marble floors, but with measurable proof.
How Octane AI and groa° turned a DTC brand’s quiz into a compounding revenue engine
Investors are no longer asking: “Is it luxury?”
They’re asking: Is it defensible? Is it clinically credible? Is it scalable across channels?
Premium science-backed brands are increasingly competing directly with luxury for capital, talent, and distribution.
As beauty moves closer to health, prevention, and longevity, the meaning of luxury is changing.
If skincare becomes a tool for biological maintenance, the question is no longer mass vs luxury,
it is whether access to better science, better ingredients, and better information becomes the new privilege.
Consumers are more educated, more curious, and less willing to trust claims without understanding what is inside the jar.
Transparency, mechanisms, and measurable results are starting to matter as much as brand heritage.
This panel explores how longevity science, diagnostics, and ingredient transparency are redefining value in skincare.
We will discuss:
• Can skincare still be luxury when it becomes part of health?
• Is the new luxury access to better science -K sooner than others?
• How transparency is changing consumer expectations
• The difference between real innovation and storytelling
• Why emotion and desirability still matter in a science-driven market
• How brands protect their positioning as biology begins to define value
In a world where knowledge is no longer reserved for scientists, the brands that win will not only inspire desire, they will
earn trust.
Most companies know they need AI, but few know how to turn ideas into real, in-market results. In this workshop, Chaz Giles (Co-Founder & CEO, Alida Labs) and Dr. Troels Marstrand (Co-Founder & CTO, Alida Labs) guide participants through a practical, founder-style approach to identifying high-impact AI use cases, prioritising them, and building an execution roadmap that works inside real business constraints. Expect a highly interactive session with practical examples, mini case studies, and a step-by-step breakdown of how any brand can unlock meaningful value from AI within months, not years.
