Geneva
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INNOCOS Seoul:
K-Beauty Longevity Tour

July 1-3

Register Here

Day 1 - Wenesday, July 1, 2026 - EXPO CURATED VISIT

MORNING SESSION

8:30 – Welcome briefing: Group meets at the venue.

The INNOCOS host team walks the cohort through the day’s curated route, the exhibitors to watch, and the introductions you’ll be making.

InterCHARM Korea Guided visits to pre-selected stands across InterCHARM’s hero categories – K-beauty brands, skincare innovation, retail concepts, indie houses and packaging. Each stop includes a 15–20-minute conversation with the founder, brand lead, or category director.

12:30 – Working Lunch

AFTERNOON — TOUR CONTINUING

  • In-cosmetics Korea Guided visits across in-cosmetics – actives, biotech, fermentation, sustainability and regulatory innovation. 
  • Pre-arranged introductions to R&D leadership at selected suppliers, plus hands-on time at the innovation zones.

Self-directed time for follow-ups, samples or one-on-ones with exhibitors you flagged earlier in the day.

Drinks and bites with the cohort, Day 2 hosts, speakers and selected partners. The first night sets the tone for the rest of the trip

Day 2 - Thursday, July 2, 2026 - THE K-BEAUTY FIELD EXPERIENCE

MORNING — CLINIC IMMERSION

  • Clinic walkthroughs showing multimodal treatment protocols in action
  • Direct conversations with doctors and practitioners
  • Patient journeys, pricing structures, retail integration, and aftercare models
  • How Korean clinics build lifetime patients, not one-off clients
  • Why Korea’s headspa culture is a window into the next global wellness trend
  • Hands-on experience of professional scalp diagnostics and ritual treatments
  • Understanding how scalp health is becoming the foundation of hair and skin longevity
  • A sensory experience that encodes the cultural intelligence behind K-Beauty’s success

Mojerim (Largest Hair Implant Clinic in Seoul)

  • The Korean scalp clinic model — what sets it apart from any other market

  • How practitioners diagnose early signs of hair ageing

  • How aesthetics + rituals + tech merge in scalp longevity

  • Treatment trends in scalp and hair that are going global

16:30 – Coffee Break

AFTERNOON — RETAIL & CULTURAL EXPERIENCE

APR (Medicube)  ·  Amore Pacific  ·  Olive Young / Olive Better  ·  LGHH

  • APR / Medicube flagship: science-backed derm brand meets device ecosystem

  • Amore Pacific flagship: luxury K-Beauty and sensory design at its finest

  • Olive Young / Olive Better: how Korea’s biggest beauty-wellness retailer is reinventing the store experience

  • LGHH showcase: next-gen longevity and regenerative skincare retail

  • Digital beauty showroom visit: innovation lab or device clinic

Sulwhasoo House  ·  Hanjeungmak (Korean Sauna)  ·  Red-Light Wellness Rooms

  • Understanding the cultural codes and emotional intelligence behind K-Beauty’s global success
  • How Korean wellness rituals translate into product and protocol design
  • A lived experience of the longevity philosophy that underpins the K-Beauty movement

Day 3 - Friday, July 3, 2026 - LONGEVITY & AESTHETICS FORUM

MORNING SESSION

Opening Keynote Speaker (TBC)

  • Why global consumers now fly to Seoul for 5–7 treatments in one session
  • What makes Korea the fastest aesthetic innovation hub in the world
  • The shift from beauty products to beauty protocols
  • How K-Beauty 2.0 blends tech, treatments, and longevity thinking

Shiseido

  • How Korean brands are shifting from cosmetic perfection to cellular resilience
  • What this means for global product development, marketing, and clinical integration
  • The J-Beauty / K-Beauty convergence: what legacy brands are learning and adopting
  • How Korean clinics build multi-step protocols for face, scalp, and body
  • What “stacking treatments” means in Korea — and why patients love it
  • Non-invasive tech Korean clinics adopt far ahead of the West
  • Treatment philosophies unique to Korea: subtle, structural, long-game rejuvenation

Faiza Hussain, Co-Founder, NEX Skincare

  • How GLP-1 therapies are reshaping the aesthetics landscape
  • New challenges: facial volume changes, skin quality shifts, metabolic effects
  • Integrated protocols combining devices, injectables, nutrition, and skincare

Eve Lab  ·  MSc Cosmetic Scientist, Co-founder

  • The technical innovation behind next-gen K-Beauty formulations
  • Bioactive delivery systems, skin microbiome science, and efficacy benchmarking
  • What is possible when rigorous cosmetic science drives product architecture

11:30 – Networking Break

MID-DAY SESSIONS

  • The rise of bio- and cell-signalling aesthetics: peptide-based therapies, energy devices, regenerative facials
  • Exosomes, biostimulators, skin boosters, and combination protocols
  • How Korean clinics evaluate what works: patient expectations and outcome metrics
  • The aesthetic trends that will globalise next

Rejuran (Hugel)

  • Where exosome treatments sit in the aesthetic protocol ecosystem
  • What is clinically promising vs. what is still hype
  • Managing patient expectations and global regulatory considerations
  • What ‘exosome-like’ means in treatments vs. topicals

13:15 – Lunch

AFTERNOON SESSIONS

AIREMex

  • The rapid growth of professional-grade home beauty devices: LED, RF, microcurrent
  • AI-powered skin diagnostics and how technology is enabling hyper-personalisation
  • How device ecosystems are reshaping the relationship between topicals and devices
  • Korea’s role as the device innovation epicentre — what’s coming for global markets

Amazon

  • Real-time marketplace data on K-Beauty’s global acceleration
  • Why Korean consumers understand the technical side of beauty better than most markets
  • The rise of emotional wellness, sensory experience, and neuro-beauty
  • How the demand for fast, visible, but natural results is shaping global aesthetics
  • Why Middle Eastern buyers are now turning to K-Beauty

Jingzhi Media  ·  Florasis

  • Chinese consumer KPIs for Korean beauty brands: what’s working on Douyin and RED
  • Social commerce and KOL strategy in China vs. Korea: key differences
  • Florasis’s model: heritage Chinese aesthetics meets science-backed beauty — lessons for the market
  • What Chinese consumers want from K-Beauty that other markets don’t

Allies

  • The convergence of beauty and wellness: ingestible beauty, collagen, and nutricosmetics
  • Why Korean innovation in this category is 3 years ahead of the West
  • How brands are building cross-category products that bridge supplement and skincare
  • The rise of Olive Young and Olive Better: new mega beauty-wellness retail formats in Korea

16:25 – Networking Break

  • Why the next frontier of beauty is the nervous system
  • How sensory cues accelerate perceived results in aesthetic treatments
  • Why scalp & hair longevity is exploding in Korea
  • How emotional well-being is embedded in K-Beauty rituals

 Ignite XL

  • What early-stage beauty and wellness brands need to know right now
  • The categories attracting the most investment: longevity, devices, biotech-beauty
  • How Korean market insights are influencing global venture strategy

Skincare & Cosmetics Private Label

  • How private label manufacturing is enabling agile brand creation
  • The rise of science-backed white-label formulations from Korean labs
  • What brands and clinic operators need to know about supply chain and co-development

Suski  ·  Ignite XL  ·  Florasis  ·  Shiseido

  • The new aesthetic modalities Korean clinics are testing now
  • What patients request most — and what surprises even experienced practitioners
  • Where they believe the aesthetic market is heading in 2–3 years
  • What international markets will adopt from Korea next

18:45 – Networking Reception

19:30 – End of Tour · Longevity Dinner for Executive Tickets

+31643001954
registration@innocosevents.com

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