Geneva
Dubai

INNOCOS Seoul:
K-Beauty Longevity Tour

October 14-15

Register Here

Day 1 - THE K-BEAUTY FIELD EXPERIENCE

MORNING — CLINIC IMMERSION

  • Clinic walkthroughs showing multimodal treatment protocols in action
  • Direct conversations with doctors and practitioners
  • Patient journeys, pricing structures, retail integration, and aftercare models
  • How Korean clinics build lifetime patients, not one-off clients
  • Why Korea’s headspa culture is a window into the next global wellness trend
  • Hands-on experience of professional scalp diagnostics and ritual treatments
  • Understanding how scalp health is becoming the foundation of hair and skin longevity
  • A sensory experience that encodes the cultural intelligence behind K-Beauty’s success

Mojerim (Largest Hair Implant Clinic in Seoul)

  • The Korean scalp clinic model — what sets it apart from any other market

  • How practitioners diagnose early signs of hair ageing

  • How aesthetics + rituals + tech merge in scalp longevity

  • Treatment trends in scalp and hair that are going global

16:30 – Coffee Break

AFTERNOON — RETAIL & CULTURAL EXPERIENCE

APR (Medicube)  ·  Amore Pacific  ·  Olive Young / Olive Better  ·  LGHH

  • APR / Medicube flagship: science-backed derm brand meets device ecosystem

  • Amore Pacific flagship: luxury K-Beauty and sensory design at its finest

  • Olive Young / Olive Better: how Korea’s biggest beauty-wellness retailer is reinventing the store experience

  • LGHH showcase: next-gen longevity and regenerative skincare retail

  • Digital beauty showroom visit: innovation lab or device clinic

Sulwhasoo House  ·  Hanjeungmak (Korean Sauna)  ·  Red-Light Wellness Rooms

  • Understanding the cultural codes and emotional intelligence behind K-Beauty’s global success
  • How Korean wellness rituals translate into product and protocol design
  • A lived experience of the longevity philosophy that underpins the K-Beauty movement

Day 2 - LONGEVITY & AESTHETICS FORUM

MORNING SESSION

Opening Keynote Speaker (TBC)

  • Why global consumers now fly to Seoul for 5–7 treatments in one session
  • What makes Korea the fastest aesthetic innovation hub in the world
  • The shift from beauty products to beauty protocols
  • How K-Beauty 2.0 blends tech, treatments, and longevity thinking

Shiseido

  • How Korean brands are shifting from cosmetic perfection to cellular resilience
  • What this means for global product development, marketing, and clinical integration
  • The J-Beauty / K-Beauty convergence: what legacy brands are learning and adopting
  • How Korean clinics build multi-step protocols for face, scalp, and body
  • What “stacking treatments” means in Korea — and why patients love it
  • Non-invasive tech Korean clinics adopt far ahead of the West
  • Treatment philosophies unique to Korea: subtle, structural, long-game rejuvenation

Faiza Hussain, Co-Founder, NEX Skincare

  • How GLP-1 therapies are reshaping the aesthetics landscape
  • New challenges: facial volume changes, skin quality shifts, metabolic effects
  • Integrated protocols combining devices, injectables, nutrition, and skincare

Eve Lab  ·  MSc Cosmetic Scientist, Co-founder

  • The technical innovation behind next-gen K-Beauty formulations
  • Bioactive delivery systems, skin microbiome science, and efficacy benchmarking
  • What is possible when rigorous cosmetic science drives product architecture

11:30 – Networking Break

MID-DAY SESSIONS

  • The rise of bio- and cell-signalling aesthetics: peptide-based therapies, energy devices, regenerative facials
  • Exosomes, biostimulators, skin boosters, and combination protocols
  • How Korean clinics evaluate what works: patient expectations and outcome metrics
  • The aesthetic trends that will globalise next

Rejuran (Hugel)

  • Where exosome treatments sit in the aesthetic protocol ecosystem
  • What is clinically promising vs. what is still hype
  • Managing patient expectations and global regulatory considerations
  • What ‘exosome-like’ means in treatments vs. topicals

13:15 – Lunch

AFTERNOON SESSIONS

AIREMex

  • The rapid growth of professional-grade home beauty devices: LED, RF, microcurrent
  • AI-powered skin diagnostics and how technology is enabling hyper-personalisation
  • How device ecosystems are reshaping the relationship between topicals and devices
  • Korea’s role as the device innovation epicentre — what’s coming for global markets

Amazon

  • Real-time marketplace data on K-Beauty’s global acceleration
  • Why Korean consumers understand the technical side of beauty better than most markets
  • The rise of emotional wellness, sensory experience, and neuro-beauty
  • How the demand for fast, visible, but natural results is shaping global aesthetics
  • Why Middle Eastern buyers are now turning to K-Beauty

Jingzhi Media  ·  Florasis

  • Chinese consumer KPIs for Korean beauty brands: what’s working on Douyin and RED
  • Social commerce and KOL strategy in China vs. Korea: key differences
  • Florasis’s model: heritage Chinese aesthetics meets science-backed beauty — lessons for the market
  • What Chinese consumers want from K-Beauty that other markets don’t

Allies

  • The convergence of beauty and wellness: ingestible beauty, collagen, and nutricosmetics
  • Why Korean innovation in this category is 3 years ahead of the West
  • How brands are building cross-category products that bridge supplement and skincare
  • The rise of Olive Young and Olive Better: new mega beauty-wellness retail formats in Korea

16:25 – Networking Break

  • Why the next frontier of beauty is the nervous system
  • How sensory cues accelerate perceived results in aesthetic treatments
  • Why scalp & hair longevity is exploding in Korea
  • How emotional well-being is embedded in K-Beauty rituals

 Ignite XL

  • What early-stage beauty and wellness brands need to know right now
  • The categories attracting the most investment: longevity, devices, biotech-beauty
  • How Korean market insights are influencing global venture strategy

Skincare & Cosmetics Private Label

  • How private label manufacturing is enabling agile brand creation
  • The rise of science-backed white-label formulations from Korean labs
  • What brands and clinic operators need to know about supply chain and co-development

Suski  ·  Ignite XL  ·  Florasis  ·  Shiseido

  • The new aesthetic modalities Korean clinics are testing now
  • What patients request most — and what surprises even experienced practitioners
  • Where they believe the aesthetic market is heading in 2–3 years
  • What international markets will adopt from Korea next

18:45 – Networking Reception

19:30 – End of Tour · Longevity Dinner for Executive Tickets

+31643001954
registration@innocosevents.com

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