Beauty & Longevity
CHOICE Awards 2026

Recognizing breakthrough products and technologies that redefine beauty, health, and well-being.

What are the CHOICE Awards?

An annual awards program celebrating innovation at the intersection of beauty, wellness, and technology. Judged by industry experts, we spotlight products that push boundaries in effectiveness, sustainability, safety, and science-backed well-being.

Why Apply

  • Boost visibility among influencers, investors, and media.
  • Validate your brand's innovation and efficacy.
  • Gain recognition within the global beauty and wellness community.
  • Showcase your achievements at the INNOCOS Longevity Summits.
  • Invitation to the Beauty Biohacks Podcast

Categories

Honors interventions that enhance mitochondrial efficiency to boost ATP production, combat fatigue, and restore youthful cellular function. Eligible entries include NAD+ precursors, CoQ10, metabolic activators, and technologies designed to restore cellular energy production.

Recognizes products that target cellular senescence through senolytics or senomorphics, enabling tissue rejuvenation and reducing inflammation. Entries may include supplements, topicals, or devices that modulate senescence pathways or eliminate dysfunctional cells.

Celebrates interventions that modify gene expression through epigenetic pathways to reverse biological aging. Solutions may include DNA methylation modulators, histone-targeting compounds, diagnostics, and age-resetting protocols inspired by reprogramming science.

Spotlights innovations that activate sirtuins—key longevity regulators—or increase NAD+ availability to support DNA repair, mitochondrial health, and inflammation control. Entries may include NMN, NR, resveratrol, or synergistic formulations backed by mechanistic science.

Recognizes science-backed products that reduce chronic, low-grade inflammation ("inflammaging") using immunomodulators, polyphenols, adaptogens, or devices that modulate stress and oxidative damage. Entries should address systemic or cellular inflammation pathways.

Honors interventions that address age-related hormonal changes in women, supporting vitality, bone density, skin health, mood balance, and cardiovascular resilience. Eligible entries include adaptogens, hormone modulators, phytoestrogens, and targeted therapeutics.

Focuses on innovations that improve fat oxidation, muscle retention, insulin sensitivity, and metabolic adaptation to promote healthy body composition and extended vitality. Includes supplements, programs, wearables, and diagnostics.

Celebrates interventions that support neuroplasticity, protect against neurodegeneration, and enhance mental clarity. Recognized entries include nootropics, neurofeedback tools, adaptogens, and cognitive training technologies.

Recognizes innovations targeting the oral microbiome and periodontal inflammation to influence systemic health. Eligible entries include oral probiotics, red light therapies, remineralization tools, and diagnostics linked to cardiovascular and brain aging.

Spotlights innovations that influence emotional states and cognitive function through olfactory, auditory, or sensory pathways. Eligible entries include functional fragrances, aroma-emitting tech, and sensory therapies that engage the brain’s emotional centers.

Honors interventions that support the body’s drainage and detoxification systems through physical, botanical, or energetic modalities. Entries may include microcurrent devices, herbal protocols, manual techniques, and AI-guided detox programs.

Celebrates science-based treatments and services that activate repair mechanisms, stimulate circulation, and optimize recovery. Includes cryotherapy, contrast therapy, lymphatic massage, and integrative protocols that support physical and biological resilience.

Recognizes wearable and diagnostic technologies that track biological age, recovery, metabolism, or circadian alignment in real time. Entries should provide actionable insights and support personalized health decisions through longitudinal data.

Celebrates formulations that optimize intracellular hydration, mineral transport, and osmoregulation for mitochondrial and cognitive performance. Entries include functional drinks, hydration systems, and electrolyte-enhanced products.

Spotlights technologies that modulate the biological environment to enhance sleep, recovery, and gene expression. Includes circadian lighting, air purification, infrared therapy, EMF mitigation, and sound/light-based therapies.

Recognizes ingredient innovation focused on bioavailability, molecular stability, and purity—backed by ethical sourcing, regenerative agriculture, and clean-label transparency. Entries must demonstrate superior absorption and systemic effect.

Honors formulations and manufacturing systems that improve absorption, stability, and targeting using liposomal encapsulation, microneedles, transdermal tech, AI-personalization, and cellular-scale innovations in biotech.

This category celebrates innovations that preserve strength, endurance, and physical resilience through the lifespan. Products may include amino acid complexes, creatine, protein blends, performance enhancers, or devices that support mobility and muscular function with age.

This category celebrates cutting-edge innovations in therapeutic and nutritional products designed to support long-term healthspan and resilience. Eligible entries may include ingestibles, topicals, or nutraceuticals—such as those based on cannabinoids, adaptogens, peptides, or other functional compounds—that demonstrate measurable benefits in areas such as inflammation reduction, improved sleep, neuroprotection, stress modulation, or cellular health. Submissions must include scientific rationale, evidence of bioavailability, and relevance to longevity-related biological pathways.

This category celebrates a brand demonstrating comprehensive integration of longevity science across its portfolio. The brand must showcase leadership in advancing innovations targeting hallmarks of aging, biological resilience, and personalized wellness—from cellular health to recovery systems and diagnostics. Entries may span multiple sectors such as supplements, skincare, devices, or services.

Categories

Regenerative Biotech Skincare

This category celebrates topical innovations powered by cell-signaling molecules, exosomes, peptides, autophagy activators, telomere-supporting actives, and other biotech mechanisms driving measurable skin regeneration. These products sit at the intersection of longevity science and skincare, where cellular repair—not clinical procedures—leads the transformation.

Skin Longevity and Advanced Clinical Beauty

Honoring skincare that targets the biological drivers of aging through clinically validated actives, advanced delivery systems, and long-term skin resilience strategies. These products elevate traditional beauty into the realm of measurable skin health and performance.

Cellular Longevity From Within

This category recognizes ingestible innovations designed to support cognition, metabolic vitality, mood balance, and all-day resilience. From adaptogenic blends to brain drinks, these products work with the body’s system, not against them, to fuel healthier aging.

Longevity Foods & Functional Nutrition

Celebrating foods formulated using longevity science, hallmarks of aging research, or targeted nutrient ratios. This category highlights edible innovations that make healthy aging more accessible, enjoyable, and scientifically grounded.

Hormonal & Vitality Optimization

This category honors products and programs that support hormonal balance, stress resilience, sexual wellness, and metabolic vitality across all life stages. From menopause support to men’s hormonal health, these entries prioritize whole-body balance over quick fixes.

Longevity-Inspired Aesthetics & Personalized Regeneration

This category celebrates future-facing innovations that personalize beauty and aging through cell banking, regenerative biologics, diagnostics, and individualized treatment pathways. These solutions turn a person’s own biology into the protocol — redefining longevity aesthetics beyond traditional skincare and unlocking the next era of personalized regeneration.

Precision Recovery & Performance

This category celebrates tools, protocols, and technologies designed to boost recovery, resilience, and physical performance. From targeted recovery programs to tech-enabled optimization, these solutions help the body bounce back faster and function better.

Brain Health Functional Beverage

Celebrates functional drinks that enhance focus, mood, and cognitive resilience through natural, science-backed ingredients. These formulations bridge neuroscience, adaptogens, and longevity nutrition to support brain performance across all ages.

Lifestyle & Rituals for Longevity

Highlighting products and experiences that elevate daily routines into longevity-supporting rituals. These entries merge emotional well being, sensory science, and stress regulation to promote healthier living across every age and life stage.

AI Diagnostics & Personalized Beauty Intelligence

This category recognizes breakthrough technologies that use AI, biometrics, and advanced analytics to deliver personalized skin insights, predictive recommendations, and evidence-based product matching. These platforms transform beauty from guesswork to precision, empowering brands and consumers with data-driven, longevity-aligned decisions.

Longevity Clinic Innovation & Business Model Excellence

This category recognizes pioneers who combine diagnostics, membership models, technology, and brand partnerships to create scalable, profitable longevity ecosystems. Entries may include hybrid longevity–aesthetic clinics, data-driven wellness networks, or digital platforms that expand access to personalized, preventive care.

Key Dates & Fees

Early Bird
Deadline:

May 30, 2025
€295

Regular
Deadline:

July 30, 2025
€395

Final
Deadline:

September 30, 2025
€595

Finalists
Announced:

November 30, 2025

Winners
Announced:

February, 2026

APR 2025
FEB 2026

Early Bird
Deadline:

July 30, 2025
€395

Regular
Deadline:

October 20, 2025
€495

Final
Deadline:

November 30,
€595

Finalists
Announced:

January 10,
2026

Winners
Announced:

February,
2026

*All fees are non-refundable.

How to Apply

1. Click “Apply Now”

2. Complete the form with category selection

3. Upload required materials

4. Submit payment (credit card only)

Agencies may apply on behalf of clients.

Judges

Global Beauty Executive. Leader. Mentor.

Global Lead Beauty and Wellness, Euromonitor International

Director, International Institute for Longevity Quality (IILQ)

Surgeon, Functional Medicine and Aesthetics Doctor

Clinical Herbalist

Member Board of Directors, Senior Advisor, Mentor, Angel Investor

Nomination
Criteria

Each submission will be evaluated based on the following pillars:
  • Scientific Backing & Innovation
  • Efficacy & Measurable Impact
  • Formulation & Delivery Innovation
  • Safety & Transparency
  • User Experience & Market Differentiation

Sponsors

Wellness & Longevity CHOICE Awards

The Beauty & Longevity CHOICE Awards honor the most innovative, science-backed products and technologies shaping the future of healthspan, beauty, and well-being. We recognize brands that go beyond trends—tapping into mechanisms of aging, biological resilience, and measurable impact on long-term vitality.

Unlike traditional awards focused on marketing or aesthetics, the CHOICE Awards are grounded in longevity science. Every category is based on a biological system, pathway, or mechanism of aging—such as mitochondrial health, senescence, or metabolic flexibility. Products are judged for their innovation, scientific credibility, and potential to improve quality of life over time.
Brands, startups, formulators, wellness practitioners, device developers, diagnostics labs, and service providers whose offerings align with science-driven wellness and longevity principles. Whether you're in supplements, skincare, wearables, oral care, hydration, or epigenetic diagnostics—there’s a category for you.
We accept entries across multiple formats:
  • Supplements & nutraceuticals
  • Skincare & topicals
  • Wearables & monitoring devices
  • Functional beverages & foods
  • Oral health products
  • Wellness services
  • Diagnostic & digital health tools
All entries must demonstrate a clear link to a longevity mechanism or show measurable outcomes supporting long-term well-being.
Each entry is evaluated across 5 core pillars:
  1. Scientific Evidence & Innovation
  2. Mechanism of Action Related to Longevity
  3. Efficacy & Measurable Outcomes
  4. Formulation Integrity & Bioavailability
  5. User Experience & Market Impact
Our panel includes scientists, longevity experts, wellness practitioners, and industry thought leaders.
While clinical data strengthens your entry, it is not mandatory. You may also provide:
  • In vitro or preclinical data
  • Mechanistic studies
  • Ingredient-specific research
  • Consumer trials or measurable before/after results
  • Expert testimonials or third-party validations
KEY DATES & FEES:
  • Early Bird Deadline: May 30, 2025 – €295
  • Regular Deadline: October 30, 2025 – €395
  • Final Deadline: November 30, 2025 – €595
  • Finalists Announced: January 10, 2025
  • Winners Announced: February 2026
Early submissions are encouraged, especially for products requiring category assessment or clarification.
You may submit the same product to multiple categories if it addresses more than one longevity mechanism. Each entry will be evaluated independently based on its relevance to the category science.
  • Official award recognition and media assets
  • Feature in our digital Winners Showcase
  • Promotion via our global community of longevity and wellness insiders
  • Inclusion in select press and podcast opportunities
  • Option to present at upcoming INNOCOS Longevity Executive Summits
Yes! We accept submissions from companies worldwide. The awards are globally inclusive and science-focused, wherever innovation in longevity happens.
Click HERE and complete the entry form. You’ll be asked to submit product details, supporting documentation, and the categories you apply for.
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