Recognizing breakthrough products and technologies that redefine beauty, health, and well-being.
An annual awards program celebrating innovation at the intersection of beauty, wellness, and technology. Judged by industry experts, we spotlight products that push boundaries in effectiveness, sustainability, safety, and science-backed well-being.
Honors interventions that enhance mitochondrial efficiency to boost ATP production, combat fatigue, and restore youthful cellular function. Eligible entries include NAD+ precursors, CoQ10, metabolic activators, and technologies designed to restore cellular energy production.
Recognizes products that target cellular senescence through senolytics or senomorphics, enabling tissue rejuvenation and reducing inflammation. Entries may include supplements, topicals, or devices that modulate senescence pathways or eliminate dysfunctional cells.
Celebrates interventions that modify gene expression through epigenetic pathways to reverse biological aging. Solutions may include DNA methylation modulators, histone-targeting compounds, diagnostics, and age-resetting protocols inspired by reprogramming science.
Spotlights innovations that activate sirtuins—key longevity regulators—or increase NAD+ availability to support DNA repair, mitochondrial health, and inflammation control. Entries may include NMN, NR, resveratrol, or synergistic formulations backed by mechanistic science.
Recognizes science-backed products that reduce chronic, low-grade inflammation ("inflammaging") using immunomodulators, polyphenols, adaptogens, or devices that modulate stress and oxidative damage. Entries should address systemic or cellular inflammation pathways.
Honors interventions that address age-related hormonal changes in women, supporting vitality, bone density, skin health, mood balance, and cardiovascular resilience. Eligible entries include adaptogens, hormone modulators, phytoestrogens, and targeted therapeutics.
Focuses on innovations that improve fat oxidation, muscle retention, insulin sensitivity, and metabolic adaptation to promote healthy body composition and extended vitality. Includes supplements, programs, wearables, and diagnostics.
Celebrates interventions that support neuroplasticity, protect against neurodegeneration, and enhance mental clarity. Recognized entries include nootropics, neurofeedback tools, adaptogens, and cognitive training technologies.
Recognizes innovations targeting the oral microbiome and periodontal inflammation to influence systemic health. Eligible entries include oral probiotics, red light therapies, remineralization tools, and diagnostics linked to cardiovascular and brain aging.
Spotlights innovations that influence emotional states and cognitive function through olfactory, auditory, or sensory pathways. Eligible entries include functional fragrances, aroma-emitting tech, and sensory therapies that engage the brain’s emotional centers.
Honors interventions that support the body’s drainage and detoxification systems through physical, botanical, or energetic modalities. Entries may include microcurrent devices, herbal protocols, manual techniques, and AI-guided detox programs.
Celebrates science-based treatments and services that activate repair mechanisms, stimulate circulation, and optimize recovery. Includes cryotherapy, contrast therapy, lymphatic massage, and integrative protocols that support physical and biological resilience.
Recognizes wearable and diagnostic technologies that track biological age, recovery, metabolism, or circadian alignment in real time. Entries should provide actionable insights and support personalized health decisions through longitudinal data.
Celebrates formulations that optimize intracellular hydration, mineral transport, and osmoregulation for mitochondrial and cognitive performance. Entries include functional drinks, hydration systems, and electrolyte-enhanced products.
Spotlights technologies that modulate the biological environment to enhance sleep, recovery, and gene expression. Includes circadian lighting, air purification, infrared therapy, EMF mitigation, and sound/light-based therapies.
Recognizes ingredient innovation focused on bioavailability, molecular stability, and purity—backed by ethical sourcing, regenerative agriculture, and clean-label transparency. Entries must demonstrate superior absorption and systemic effect.
Honors formulations and manufacturing systems that improve absorption, stability, and targeting using liposomal encapsulation, microneedles, transdermal tech, AI-personalization, and cellular-scale innovations in biotech.
This category celebrates innovations that preserve strength, endurance, and physical resilience through the lifespan. Products may include amino acid complexes, creatine, protein blends, performance enhancers, or devices that support mobility and muscular function with age.
This category celebrates cutting-edge innovations in therapeutic and nutritional products designed to support long-term healthspan and resilience. Eligible entries may include ingestibles, topicals, or nutraceuticals—such as those based on cannabinoids, adaptogens, peptides, or other functional compounds—that demonstrate measurable benefits in areas such as inflammation reduction, improved sleep, neuroprotection, stress modulation, or cellular health. Submissions must include scientific rationale, evidence of bioavailability, and relevance to longevity-related biological pathways.
This category celebrates a brand demonstrating comprehensive integration of longevity science across its portfolio. The brand must showcase leadership in advancing innovations targeting hallmarks of aging, biological resilience, and personalized wellness—from cellular health to recovery systems and diagnostics. Entries may span multiple sectors such as supplements, skincare, devices, or services.
This category celebrates a brand demonstrating comprehensive integration of longevity science across its portfolio. The brand must showcase leadership in advancing innovations targeting hallmarks of aging, biological resilience, and personalized wellness—from cellular health to recovery systems and diagnostics. Entries may span multiple sectors such as supplements, skincare, devices, or services.
This category spotlights skin health solutions with regenerative science at the core — including stem cells, exosomes, peptides, red light therapy, and longevity-focused skincare devices. Products should address cellular repair, barrier function, and skin bio-age reversal.
Celebrating the next generation of metabolic health innovation — where the focus goes far beyond glucose. This category includes platforms, supplements, wearables, and protocols that support metabolic flexibility, hormonal balance, chronic inflammation reduction, and continuous, personalized optimization.
This category honors solutions that enhance cognitive performance, memory, and neuroplasticity while supporting long-term brain health. Includes nootropics, neuroprotective supplements, brainwave stimulation tools, and cognitive enhancement wearables.
This category recognizes technologies that provide real-time or deep diagnostics to guide proactive health. Includes multi-biomarker panels, full-body scans, CGMs, HRV trackers, sleep analytics, AI-generated biological age reports, and gut, hormone, or epigenetic test kits.
This category honors innovations in physical and mental recovery, hormone optimization, and resilience-building tools. Entries may include recovery devices, biohacking tools, cold/heat therapy, sleep tech, peptides, or hormonal support programs.
This category celebrates solutions that minimize toxic exposure and optimize indoor environments for longevity. Includes air and water filtration, detoxification support, EMF harmonizers, and home wellness technologies that target hidden stressors.
Celebrates innovations in hydration and functional beverage design. Entries may include adaptogen drinks, electrolyte powders, collagen beverages, probiotic tonics, or bioavailable water-enhancing technologies.
May 30, 2025
€295
July 30, 2025
€395
September 30, 2025
€595
November 30, 2025
February, 2026
Early Bird
Deadline:
May 30, 2025
€295
Regular
Deadline:
July 30, 2025
€395
Final
Deadline:
September 30,
€595
Finalists
Announced:
November 30,
2025
Winners
Announced:
February,
2026
1. Click “Apply Now”
2. Complete the form with category selection
3. Upload required materials
4. Submit payment (credit card only)
Agencies may apply on behalf of clients.
The Wellness & Longevity CHOICE Awards honor the most innovative, science-backed products and technologies shaping the future of healthspan, beauty, and well-being. We recognize brands that go beyond trends—tapping into mechanisms of aging, biological resilience, and measurable impact on long-term vitality.
