The Wellness & Longevity CHOICE Awards, presented at the prestigious INNOCOS Longevity Summit, have officially recognized the most groundbreaking innovations at the intersection of beauty, wellness, and technology. These awards celebrate pioneering brands that are transforming the industry by integrating cutting-edge science, sustainability, and user experience—empowering consumers to lead healthier, happier, and longer lives.

“The Wellness & Longevity CHOICE Awards aim to spotlight the most innovative and impactful products that push boundaries in this exciting space,” said Iryna Kremin, Founder of INNOCOS. “These winners represent the very best in beauty, wellness, and technology—delivering real results and setting new industry standards.”

Evaluation Criteria

An esteemed panel of industry experts meticulously evaluated each entry based on:

  • Effectiveness
  • Innovation
  • Sustainability
  • Safety
  • User Experience
  • Overall Impact on Health and Wellbeing

Read more: Top Wellness and Longevity Trends for 2025

Meet the 2025 Winners

The following trailblazing brands and products stood out for their exceptional contributions to longevity, holistic health, and next-generation beauty:

  • Skin Diagnostic Technology: Evelab Insight – Eve V

Evelab Insight’s Eve V is an AI-powered skin diagnostic tool that delivers hyper-personalized skincare insights. By leveraging advanced skin analysis technology, it provides users with precise recommendations tailored to their individual needs, elevating skincare personalization to new heights.

  • Skin Repair: Dr. Diamond’s Metacine – InstaFacial® Collection

The InstaFacial® Collection activates the skin’s natural regenerative abilities using bioengineered human-identical growth factors and bioactive ingredients. Clinical trials show a 94% improvement in crow’s feet and a 57% increase in skin firmness, positioning it as a leading innovation in skin repair.

  • Regenerative Technology: System Skin – ALL-IN-ONE MULTI-ACTION NIGHT SOLUTION

System Skin’s revolutionary Omniverse® Technology addresses 10 functional skin health levels, delivering unmatched rejuvenation. With an advanced delivery system multiplying ingredient efficacy by 12 times, this night solution is a game-changer in regenerative skincare.

  • Skin Health & Longevity: Natura Cosmetics – Natura Chronos Crema Antiseñales Fortalecimiento y Nutrición 80+

Specifically formulated for individuals aged 80+, this nourishing cream combats lipid loss, inflammation, and barrier dysfunction. Infused with Amazonian Cupuaçu butter and ceramides, it restores skin health and longevity for mature skin.

  • SPF Formulation: Ayuna – Velo [C]

Velo [C] is a revolutionary 7-in-1 powdered balm that offers multifunctional skincare benefits, including UV protection, skin nourishment, and exposome defense. Its water-free formula and scientific backing make it a standout in sun care innovation.

  • Women’s Health: LYMA – THE LYMA SUPPLEMENT

LYMA Supplement provides targeted support for women’s health, particularly for menopause-related concerns. With over 200 peer-reviewed studies validating its effectiveness, it improves sleep, cognitive function, and overall well-being.

Read more: Biohackers Choice Beauty Awards Announces Inaugural-Year Winners

  • Metabolism Booster – Veracity Metabolism Ignite

Veracity Metabolism Ignite recognized for its clinically backed efficacy, groundbreaking innovation, and potential to transform metabolic health. With nine independent clinical studies supporting an average 9-pound weight loss in 90 days and a proprietary Metabolaid™ formula that is 3x more potent than existing polyphenol blends, Veracity sets a new standard in metabolic health solutions, addressing the needs of the 93% of Americans who are metabolically unhealthy.

  • Beauty from Within: NOVOS – NOVOS Core

NOVOS Core optimizes cellular function to slow biological aging, utilizing cutting-edge ingredients that enhance longevity at a molecular level. It is clinically proven to support skin, energy, and overall well-being.

  • Cellular Energy & Vitality: Wonderfeel Biosciences – Wonderfeel Youngr™ NMN

This NMN supplement enhances cellular metabolism, boosting energy levels and longevity. Developed by scientists, it supports healthy aging by improving mitochondrial function and cellular repair.

  • Longevity Ingredient: dsm-firmenich – ETERWELL™ YOUTH

ETERWELL™ YOUTH is a breakthrough longevity ingredient designed to combat aging at a cellular level. It integrates seamlessly into beauty and wellness formulations, delivering scientifically validated anti-aging benefits.

Peter Hess’s sound therapy set uses scientifically tuned frequencies to reduce stress and enhance relaxation. This award-winning set empowers individuals to achieve deep mental wellness through sound healing.

  • Sleep Support: Biow – Biow Antiox Pro

Biow Antiox Pro is a next-generation sleep support formula that improves sleep quality through antioxidant and adaptogenic ingredients. Its clinically backed formula promotes deep, restorative rest and overall well-being.

  • Home Test Kits: Nomige – DNA-based Personalised Skincare Routine

Nomige’s personalized skincare solutions are powered by genetic testing, ensuring users receive customized treatments based on their unique DNA. This precision approach redefines skincare personalization.

Read more: Call for Cutting-Edge Products to Elevate Beauty and Health

  • Physical Recovery & Performance: Lumaflex – Lumaflex Body Pro

Lumaflex Body Pro employs cutting-edge red light therapy to enhance muscle recovery, reduce pain, and improve athletic performance. Its FDA-approved technology delivers clinical-grade results.

  • Gut-Brain Axis: CeraThrive – The CERA System

CeraThrive’s innovative formula supports the gut-brain connection, optimizing cognitive function and digestive health with scientifically validated probiotic and prebiotic compounds.

  • Oral Care: OSSA Oral Care – Citrus Blossom DUO

OSSA Oral Care combines natural ingredients and microbiome-friendly technology to promote oral health while offering a luxurious sensory experience. Its holistic approach sets new standards in clean oral care.

  • Beauty Tools: TEMPRASTONES – TEMPRASTONES | EYE

TEMPRASTONES’ cooling eye stones provide an innovative solution for puffiness, inflammation, and relaxation, utilizing temperature-responsive technology for an enhanced beauty ritual.

  • Care Makeup: M2U NYC – Everyday Volumizing + Lengthening Tubing Mascara

M2U NYC’s tubing mascara delivers long-lasting, smudge-proof volume while nourishing lashes with conditioning ingredients. It’s an accessible and high-performance beauty essential.

  • Advanced Nutraceuticals: Auro Wellness – Glutaryl

Auro Wellness leads the industry with Glutaryl, a highly bioavailable antioxidant formula designed to support detoxification, cellular health, and longevity. Its scientific rigor and efficacy make it a standout nutraceutical.

  • Intimate Care: CO2Lift – CO2LiftV Vulva Vaginal Regeneration Gel

CO2LiftV is a breakthrough in intimate wellness, utilizing CO2-based technology to rejuvenate and hydrate the vaginal area. Clinically proven to enhance elasticity and hydration, it sets new standards in intimate care.

The Wellness & Longevity CHOICE Awards honor the most forward-thinking brands shaping the future of well-being. These winners exemplify excellence in longevity-focused innovation, pushing boundaries in beauty, health, and wellness.

Nominations are open for additional categories 2025, nominate here: https://innocos.wufoo.com/forms/qs8kk6s0kkykw6/

Media Contact:
Renata Fuentes at renata@innocosevents.com