INNOCOS Longevity Summit Dubai, October 29–30, 2025

Elevating Beauty, Health, and Wellness Marketing with Data, AI, Trends, Innovations, E-commerce, Supply Chain Strategies, Scaling Techniques, and Investment Opportunities

Visionary Kickoff: Defining The Global Longevity Agenda

Longevity Clinics & Health Ecosystem Of The Future

Shaping the future of longevity, wellness & aesthetics

DAY 1 – October 29, 2025

08:45 – 09:00 – Opening Remarks from the Chair

The Skin as the Window to Looking and Staying Young In this session, Dr. Slawin reveals how this dual-pathway innovation bridges medicine and beauty– ushering in a new generation of health-focused skincare designed not just to make you look younger, but to help your skin function like it’s younger.

Dr. Kevin Slawin, Chairman, Founder & CEO, SENOTHERAPEUTIX

The Longevity Economy in the GCC: Evidence, Innovation, and the Business of Healthspan
Dr. Mishkat Shehata, Vice President of the Emirates Lifestyle & Longevity Medicine Society, Chief Longevity Officer at OMICS and Chief Medical Officer at ConnectedLife.

From Treatment to Optimization: Redesigning Healthcare for the 120-Year Life Operational strategies, scientific protocols, and patient experience innovations from global best-in-class clinics.
Dr. Sajid Burud, Chief Medical Officer, SuperiorMed Healthcare- Middle East

The Science of Female Longevity

Dr. Vanessa Emslie, Chief Medical Officer, Willbe.

A curated space for investors, founders, and policymakers to connect, explore partnerships, and initiate strategic collaborations.

Decoding the Immune System for Healthspan: osLifetime, a Cellular Age Model for Personalized Gerotherapeutics Why Immune Age Matters and How New Single-Cell Platforms Make It Measurable and Actionable. Real-world examples include lowering chronic inflammation with lifestyle shifts, tracking elite athletes, and advancing immune-cell engineering—showing how clinics and brands can personalise interventions today.
Vijay Vaswani, Co-Founder & CEO, Omniscope

From Biotech to Bedside: Translating Breakthrough Science into Patient Care
How AI, biomarkers, and genetic testing are shaping precision protocols. Overcoming adoption barriers in advanced diagnostics. Integrating biotech and pharma innovation into longevity treatment plans.
Dr. Ebenezer Abel Paul, Founder & Medical Director, Vervé Wellness

Longevity Interventions through Genomics, Epigenetics, and the Microbiome
This presentation introduces a comprehensive approach to longevity that combines whole genome sequencing, epigenetic profiling, and microbiome analysis. These tools move beyond traditional health checks by uncovering how our genes, gene regulation, and gut bacteria interact to shape the pace of aging.
Maria Antonela Axinte, Founder & Genetic Counselor, DNA Longevity

Decoding Longevity Through Multi-OMICS: From Microbiome to Human Health
We will explore how integrating microbiome and human genomic data offers actionable insights for clinicians, wellness operators, and brands. Attendees will learn how multi-layered data can guide precision longevity strategies, from diagnostics to personalised interventions.
Prof. Mohamed El Hadidi, Ph.D., Associate Professor & Director of Bioinformatics Program, University of Birmingham Dubai

Live demos from top companies in biotech, diagnostics, supplementation, and regenerative medicine.

Innovation Lab & Deal Flow

14:00 – 15:20 | Brainstorming Session

AI in Longevity Diagnostics, Vervé Wellness; Host: Dr. Ebenezer Abel Paul, Founder & Medical Director, Vervé Wellness Cell & Gene Therapy – Opportunities & Risks; Host TBC Longevity & National Economic Strategy; Host TBC

How beauty and wellness companies can translate biotech and diagnostics into products and experiences that consumers actually buy.

What elements of longevity science are most “consumer-ready”?
Supplements vs. Topicals vs. Devices – Where Is the Market Traction?
How brands can partner with clinics, labs, and biotech to scale credibility.
What investors look for when funding consumer longevity brands.
Confirmed: Yulia Mintchin, Founder & CEO, Willbe
Anna Teal, CEO, Growth Alchemist
Ewelina Aiossa, Founder, Topical Skin Facilitator: John Cafarelli, CEO, BeautyMatter

Celebrating the most influential scientists, innovators, investors, and policymakers shaping the future of healthspan.

DAY 2 – October 30, 2025

Scaling Science-Backed Beauty And Longevity Brands In The Region

09:00 – 09:10 | Opening Remarks from the Chair

Cracking the Code: How Beauty, Wellness & Longevity Brands Can Win in the Middle East
In this fast-paced session, Dr Eli Abirached shares essential cultural insights, consumer buying behaviours, regulatory nuances, and real-world examples that every brand must understand before entering the Middle Eastern market—from what resonates with local consumers to how government policies shape product success.

Dr. Elie Abirached, Founder & CEO, Restore Fitness & Limitless Human

From Soil to Shelf: Crafting Spa-Ready Beauty with Local Ingredients for Global Appeal
In this session, Muzon Ashgar explores how Middle Eastern spas can lead the global wellness market by transforming locally sourced ingredients into high-performance beauty products—backed by powerful storytelling that connects tradition, innovation, and consumer desire.

Muzon Ashgar, Founder & CEO, MNZ Bodycare

From Guesswork to Precision: Personalized Prescription Skincare for Skin Longevity
Consumers are shifting away from generic routines toward targeted, dermatologist-led solutions. In this session, Dina Sidani demonstrates how personalised prescription skincare streamlines routines, ensures clinical efficacy, and unlocks new opportunities for brands and clinics to merge science with daily beauty.

Dina Sidani, Founder, ilik Health

Retail Meets Regeneration – Bringing Longevity & Aesthetics to Market
How Gulf retailers and global beauty groups are curating science-backed brands and services for the next wave of consumers.
  • How to educate consumers about regenerative beauty.
  • What retail buyers look for in science-backed aesthetics brands.
  • Blending luxury positioning with credible science.
  • Opportunities for collaborations between clinics, brands, and retailers.
Inviting speakers: Isabell Hendrichs, Chalhoub Group (TBC)
Brooke Berge, Head of Distribution, Beauty & Wellness Division, Ali Bin Ali
Facilitator: Kelly Kovack, Founder & CEO, BeautyMatter

10:40 – 11:10 | Coffee & Networking Tables

Longevity with exosomes from Biotechnology Skin Care
Exploring how exosome biotechnology can unlock new pathways in skin longevity and what beauty brands can learn from it to drive product innovation, differentiation, and long-term growth

Smitha Rao, Scientist, Founder & CEO, Parëva™ Beauty

Formulated for the Future: Enhancing Longevity Through Smart Delivery
Cutting-edge bioactive delivery and formulation technologies that improve efficacy and personalisation.

Faiza Hussain, MSc, Cosmetic Scientist & Co-founder, The Skin Shrink

Mood, Scent & Skin
Mind-body and scent rituals as tools for emotional well-being, stress resilience, and even skin health.

Laura Gamboa, Director of Corporate Education & Spa Development, Natura Bissé

The Business of Regenerative Aesthetics
Focus: Pricing models, medical tourism, and strategic partnerships for growth in the Gulf.
where you can share:
  • How luxury distribution is evolving with wellness/beauty/longevity crossovers.
  • Insights on which new luxury brands and categories (tools, activewear, hybrid spa products) are gaining traction with Gulf consumers.
  • How consumer demand from social media communities influences distribution choices.

    Soraya Jouzy, Founder, Pearl Tree;
    Facilitator: Zsolt Farkas,
    Founder, Evolut

12:40 – 14:00 | Networking Lunch

Inside the GCC Wellness Boom: What’s Next for Spa, Fitness & Longevity
A solo session sharing your perspective on trends shaping spa and recreation in the region—what’s growing, what’s evolving, and how operators can stay ahead.

Mirza Ibracevic, Complex Director of Recreation & Spa, Le Méridien Dubai Hotels

The New Playbook for Beauty & Longevity Marketing
This discussion will explore how brands can earn consumer trust in a market that is increasingly focused on science rather than aspiration. We'll cover what marketing needs to look like when the value proposition is efficacy, longevity, and wellness. Leaders will share strategies for bridging R&D and marketing, from storytelling to scientific credibility, to effectively reach today’s beauty consumer.

Invited: Jessica Hanson, Global President, KAYALI, Maram Aoudi, VP Consumer Engagement at VEGAMOUR; Lavinia Popescu, Chief Scientist and Research Officer, Olaplex Facilitator: Shari Jafari, Founder, One Eleven GmbH

14:50 – 15:30 | Networking Coffee Break

The Adherence Advantage
How Hugh & Grace built a 10,000-strong advocate network to improve adherence and patient loyalty. Sara

Jensen, Co-Founder & Co-CEO, Hugh & Grace

Wellness Tourism 2.0: Designing Longevity Retreats for Global Travellers
How luxury resorts and wellness destinations in the Gulf are embedding diagnostics, recovery suites, and medical concierge services to transform hospitality into a driver of healthspan. Case studies from pioneering retreats demonstrate how data-driven wellness can enhance the guest experience and generate new revenue streams.

Invited: Christian Kiefer, Founder, Rayya Wellness at The Retreat Palm Dubai by Sofitel

16:20 | Event Ends

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