30.8.2014 - Conferences


VIP Beauty Bloggers Team Needed

11.8.2014 - Conferences


The second Annual #beauty20 Awards are around the corner and Global Cosmetics Community is looking for beauty bloggers to present #beauty20 Awards in New York on September 30 on the stage of 404NYC during the evening awards ceremony during innoCos Digital Summit, where the most successful beauty brands and retailers will be awarded for the categories of best Twitter, Facebook, Pinterest and Instagram, best App, best online video, best e-commerce website, best beauty startup, best technology startup and best beauty brand online.

Bloggers who are interested in being selected for VIP tickets are expected to do the following: post a blog post (or Twitter message, Facebook, etc.) asking their followers to nominate their favourite beauty brand online at www.beauty20awards.com and promote it on social media networks using the hashtag #beauty20

There are only 10 places available for the VIP beauty bloggers who will also be honoured by presenting one of the 10 awards to the winning brands. The top 10 winners will be chosen based on the traffic they will generate by asking their followers to nominate their favourite beauty brand. All beauty bloggers are welcomed to join the contest and our selected VIP group of 10 bloggers will be announced on September 15.

A partial list of #beauty20 Awards nominees you can find here. (deadline August 15)

#beauty20 Awards provides a platform for people to showcase their unique innovations in digital marketing of beauty brands and takes place in different countries around the world. The first #beauty20 Awards ceremony was held in 2013 in Paris and this year’s event will be held in New York City

For media enquiries contact: Irina Kremin, Co-founder of Global Cosmetics Community: ikremin@globalcosmeticscommunity.com

Nominate your favorite beauty brands online to win #beauty20 Awards by Aug.15!

11.8.2014 - beauty20,innocos

Most of us have our favorite beauty websites, apps, videos, facebook pages, blogs, Twitter or Pinterest boards. In fact just this week I was asked at a event where I buy my beauty products and I recommended my favorite website.
With so many beauty brands active online and with the emergence of many new brands and blogs, now is the perfect time to have local and international brands compete for each of the 10 categories at the www.beauty20awards.com, isn’t it?
Do you have a favorite beauty brand or blog on the web? Nominate it now, let the battle begin!
Below you will find the first list of brands nominated, which we will be updating on a weekly basis.
And if your favorite brand or blog is not on the list, go now to www.beauty20awards.com – you have until August 15th!

Best Beauty Startup.

and more…

Best Technology Startup.

and more…

Best Online Video.


Best Twitter.

Best Facebook.

Best Pinterest.

Best App.

Best Instagram.

Best e-Commerce Website.

Best Beauty Brand Online.

We are looking forward to receive more nominations – deadline August 15 2014!



3 simple steps for beauty brands and retailers to win #beauty20 Awards

11.8.2014 - beauty20,innocos

Are you a Head of Digital Marketing/ eCommerce / Communication?

Would you like to get recognition for the all your hard work in 2014? Now you can! We offer you a chance to win the #beauty20 Award!

Here are 3 simple steps explaining how:

1. Choose one or more categories in which your brand is very successful:

  1. Best Twitter
  2. Best Facebook
  3. Best Pinterest
  4. Best Instagram
  5. Best App (Mobile or Tablet)
  6. Best Online Video
  7. Best e-Commerce Website
  8. Best Beauty Startup
  9. Best Technology Startup
  10. Best Beauty Brand Online

2. Go to #beauty20 Awards website and fill in the form(s)- you got until August 15!

3. If your brand will be announced in the final on September 1st, ask your followers and brand’s champions to vote for you in the period of September 1-15 on the same website: #beauty20 Awards

And dont forget to come to 404 venue in New York on September 30 to celebrate and network with the most successful digital marketing and e-Commerce decision makers! Places are limited and prices start at $265

See you in New York at innoCos Digital summit!

waiting for the right time

Second Annual Beauty 2.0 Awards Seeking Nominations

11.8.2014 - beauty20,innocos

(New York, July 23 2014) The second Annual Beauty 2.0 Awards are around the corner, and they are looking for nominations. There are two new categories this year: best technology startup and best beauty startup. Nominations can be self designated, or people can nominate their favorite beauty brand that they feel would quality. The categories of great technology startup and best beauty startup were not available last year and they are expected to be big hits at the conference. As technology improves each year, there are more and more beauty startups that are changing the future of the industry, so it is beneficial to give these startups a chance to shine in the spotlight.


For the best beauty startup nominations, people are asked to nominate their favorite beauty startup that is no more than three years old, with the most innovative and outstanding online presence. With the category of best technology startup, people are asked to nominate the most innovative technology product that connects the beauty industry with customers and support beauty brands. Other categories include best Twitter, Facebook, Pinterest, Instagram, best App, best online video, best e-commerce website and best beauty brand online.


Irina Kremin, a member of the organisation says:” Beauty industry invests more and more in digital marketing with a main goal to get closer to the customer. They want us to Like & Love your brand. Thus why don’t we ask the customers who they love the most? Let’s give it a test! Such competition of global and local brands can be the reality check for beauty brands to show who they really like the most. Now who will receive the award in New York this year? The battle is on!”


Nominations will be accepted from now until August 15, and between August 16 and August 31, there will be a nomination pre-selection. Public voting will be open for fifteen days, starting September 1. Winners will be announced at the conference, which will feature senior executive speakers from brands including Bobbi Brown, Benefit Cosmetics, Maybelline, Matrix, Coty, Net-A-Porter, Estee, DollarShaveCLub.com, Preen.Me, Aveda, Comptoir des Cotonniers and more. They will share their strategies and give advice to those who are interested in taking their startups to the next level.


The Beauty 2.0 dAwars were initiated in Paris in 2013 by innoCos events to praise the most groundbreaking innovations in digital marketing among beauty brands. The second annual 2014 contest will take place in New York on September 30.


Awards Celebration Ceremony will take place at innoCos Digital Summit on September 30 2014 in New York, USA




For more information, visit www.beauty20awards.com.

2013 Beauty 2.0 Awards Entrees

11.8.2014 - beauty20,innocos

Most of us have our favorite beauty websites, apps, videos, facebook pages, blogs, Twitter or Pinterest boards. In fact just this week I was asked at a event where I buy my beauty products and I recommended my favorite website.
With so many beauty brands active online and with the emergence of many new brands and blogs, now is the perfect time to have local and international brands compete for each of the 10 categories at the www.beauty20awards.com, isn’t it?
Do you have a favorite beauty brand or blog on the web? Nominate it now, let the battle begin!
Below you will find the first list of brands nominated, which we will be updating on a weekly basis.
And if your favorite brand or blog is not on the list, go now to www.beauty20awards.com – you have until 30 September!

Best Online Video.

Best Twitter.

Herra Protect Hair Perfume

Old Spice

Clinique UK

Benefit Cosmetics


Maybelline New York

Parfums Givenchy

L’Oreal Paris FR

L’Occitane FR

Essie DE

Oriflame Russia

The Lynx Effect


Bobby Brown

Beauty Blog _ es

It Cosmetics Beauty

Avon UK

Physicans Formula


& more…

Best Facebook.

Nu Skin


ARTDECO cosmetics

MAC Cosmetics




Benefit Cosmetics



Bare Minerals France


Makeup Geek


The Beauty Blog

Tiande Cosmetics Galway

Studio Gear Cosmetics

Skin MD Natural

NuSkin France


Burts Bees

Porcelain, The Face Spa


NuSkin United Kingdom

and more…

Best Pinterest.


Herra Protect Hair Perfume

Lush cosmetics

Too Faced Cosmetics

Pop Beauty

ULTA Beauty


OPI Products



GlossyBox USA

Physicans Formula

and more…

Best Beauty Blogger.




The RAEviewer


The Beauty Blog

The Formula Blog


The Beauty Brains

Pretty Proof

Les paillettes d’Adelinehttp

and more…

Best Blog by a Beauty Brand.

The Sephora Glossy


Lifestyle & More


My Showcase



and more…

Best Mobile App.

HAYARI Parfums Paris

Thierry Mugler Angel

NYX Cosmetics Mobile



Oriflame Beauty Partner

The Clinique Forecast for Beauty

Schwarzkopf ESSENSITY

and more…

Best Website.


Herra Protect Hair Perfume

Indeed Labs – Nanoblur



PUPA Milano

Benefit Cosmetics


Burt’s Bees

Chanel Fragrance Beauty Makeup

Mama Mio


YSL Beauty

Makeup Geek

Mary Kay

Chanel Fragrance Beauty

Studio Gear Cosmetics





and more…

Best e-Commerce Website.

Escentual Aromas, Inc. – Monteil Paris

The Body Shop UK

Liz Earle

Dr.Pierre Ricaud

Benefit Cosmetics

Burt’s Bees

Urban Decay

Bobby Brown


Mama Mio


YSL Beauty

Chanel Fragrance Beauty


It cosmetics


Coquette Univers

and more…

Best Beauty Brand Online.


Priti NYC

Escentual Aromas, Inc. – Monteil Paris

Herra Protect Hair Perfume

SKIN&CO Roma – Truffle


Doborah Milano

Rimmel London


Urban Decay

Mama Mio


Makeup Geek Cosmetics

Boots Match Made



Skin MD Natural

and more…

How to talk to mums and the battle is on!

11.8.2014 - beauty20,innocos

Beauty industry is nowadays one of the most interesting things to watch how they engage and become more and more popular in the social media digital world.

The fixation on the celebrity culture and the influence of expensive advertising is still continuing to drive sales as many years ago, while social media brings “reality check” to this perfect world of Beauty. And beauty brands need to find a balance and satisfy both: appetite of women to be inspired by beautiful celebrities and models and at the same time keep it real.

Here what Carrie Longton, co-founder of Mumsnet says about what is the best way to talk to mums and what marketing would work for them.

So what the mums want? Yes they do want to be inspired and believe in miracles but at the same time they don’t want to be brainwashed, they want a honest conversation, they want to be treated like intelligent people. A fake lashes in the advertising of the new mascara will not work for them. Do they suppose to make you think that your lushes will look like fake when you use the mascara?

If this kind of marketing does not work, what would? What Carrie Longton says: “ a honest conversation”. “Moms are interested to find out more about new products.

  • When they see some specific measurement tools presented which measure wrinkles – they want to know how these tools work?
  • They want to hear the story about how the brand came up with an idea of this new face cream, perfume, hair product.
  • Who came up with the idea of this product?
  • How it has been created?
  • Where the brand sourced the ingredients?

Tell the story and get the customers involved or even better: make them help you to create a new product – “this is how you can create a customer for life.”- says Carrie Longton.

If you like to learn more about how to use storytelling to provide memorable experiences to your customers through storytelling, join us at Beauty 2.0 Summit in Paris on 12-13 November and attend the hear our top speaker Lisa Lipkin.

Lisa is the founder of Story Strategies, a consultant that uses her skills and knowledge of storytelling to help organizations identify their core stories and support them to communicate more effectively.

At the Beauty 2.0 Awards & Summit you can learn from Lisa Lipkin as well as many other great speakers from L’Oreal, Coty, Philips, Bold Face, Burberry and more and join the live ceremony honoring the best beauty brands online in 10 categories.

Irina Kremin, a member of the organisation says:

” Beauty industry invests more and more in digital marketing with a main goal to get closer to the customer. They want as to Like & Love your brand. Thus why don’t we ask the customers who they love the most? Let’s give it a test! Such competition of global and local brands can be the reality check for beauty brands to show who they really like the most. Now who will receive the award in Paris this year? The battle is on!”

You can see the finalist and vote for the best beauty brand online – 10 categories – starting from Monday 7th October at www.beauty20awards.com and if you like to join the celebration, you can register to attend at www.innocosevents.com

Download the Beauty 2.0 app and start networking now!

11.8.2014 - beauty20,innocos



If you are one of the beauty brands, mark your agenda! 12 & 13 November 2013, Paris Marriott Opera Ambassador Hotel we invite you to join the stars of digital media at the EXCLUSIVE, one-of-a-kind experience. Come to the conference, stay for the lavish cocktail reception & Beauty 2.0 Awards ceremony.

We have created with our partner Attendify, Beauty 2.0 app to help you start networking BEFORE the event and like-minded professionals.

index index5

This mobile app has following functionality:


Make your profile now, it will make it easy to break the ice and connect with others. Attendees can broadcast a personal objective such as “looking for business partnerships” to maximize their effectiveness.



Attendees can write messages and post them directly to the timeline. They can also send private message to setup meetings and connect one-on-one. Privacy settings are available to block unwanted messages.



Take photos directly from the app and post them to the timeline. Sharing photos is easy and fun way to connect.


Conference guide

See the event schedule, speaker & sponsor profiles, maps, follow the twitter hashtag and more.



Submit your vote from the preselected top 5 per category. The winner will be determined based on 100% consumer’s vote. I have until 4th of November!

vote Beauty 2.0


Have not registered for the event yet?

Go to Beauty 2.0 Awards and Summit website now!

The mythology of beauty by Neil Gains, TapestryWorks

11.8.2014 - beauty20,innocos

9780749470012Nothing makes a woman more beautiful than the belief that she is beautiful.” – Sophia Loren

Cinderella is probably the best-liked and best-known fairy tale in the world. The story has origins at least as far back as the ninth century in China (where a tiny foot size was a mark of distinction and beauty) and is common across Asia – Bawang Merah, Bawang Putih (literally, “red onion, white onion”) is a version from South East Asia where I currently live. What can modern beauty brands learn from the origins and development of the Cinderella story?

Cinderella’s modern name comes from Charles Perrault’s sanitized version of the fairy tale from the 17th Century, meaning the girl who ‘lives among the ashes’. Cinderella’s status and name is a symbol of debasement in comparison with her sibling rivals in the original story (she is called Cendrillon in France and Aschenputtel in Germany).

Cinderella is an archetypal story of unjust oppression and triumphant reward, known as the “Rags to riches” story. This is a common archetypal story in today’s beauty industry, with its mythology of how women can and should be beautiful, but it’s not the only archetypal story associated with beauty. Rebirth (transformation) is often used as a metaphor for the “instant” effects of beauty treatments, and Tragedy is the story of those who don’t nurture their bodies.

Has the mythology of beauty evolved over time in the same way that the Cinderella story has adapted itself to each new generation? Charles Perrault’s 17th century version is really the one that the modern Disney version of Cinderella takes as its model. Earlier versions of the fairy tale were darker and grittier, and arguably more realistic while at the same time showing Cinderella to be a stronger character than in more saccharine sweet modern rewritings.

For example, although Cinderella is oppressed in the modern version, she chooses herself to sleep among the ashes (see the Disney take), whereas in early versions of she is forced to against her will. Therefore, Cinderella’s ultimate triumph is much less a result of her own character and tenacity in modern versions. Many aspects of the old stories have been cut, such as Cinderella being cast out by her father (a common trope in fairy tales and, for example, King Lear by Shakespeare), and the desperate behavior of her sisters and their ultimate punishment.

Should modern brands stick to the modern Disney version of this story, or go back to the grittier, more realistic mythology of the past? In the old version of Cinderella, her sisters are so desperate to be the ‘beautiful one’ whose foot fits the tiny glass slipper that they are prepared to take a sharp knife out to cut away the pieces that are ‘surplus to requirements’ (in the same way as Procrustes did with his hotel guests).

Although this sounds shocking, consider that rates of cosmetic surgery continue to rise around the world, including in Asia. Do modern Asian women feel the need for instant fixes to make them beautiful?

In research I conducted with ABN Impact in China and Thailand, women across both countries agree that you cannot be beautiful without first being confident. However, for Shanghai ladies, confidence comes first, while for Thai ladies the social pressure for them to be beautiful drives a greater need for using beauty products to provide that confidence. The emotional needs of these women might therefore be very different. Do they need confidence and transformation or nurture and care?

Much of the deeper meaning and symbolism of Cinderella is about the rivalry between siblings. Cinderella’s sisters are actively involved in her mistreatment in the earliest versions of the fairy tale, and are ultimately severely punished for that (each has one of their eyes pecked out by the pigeons who earlier helped Cinderella “for their wickedness and falsehood”). Deep down, the sisters lack the inner confidence that Cinderella has in her own self-worth, which is why they are prepared to seek quick fixes to appear more attractive.

Many modern beauty brands communicate transformative effects such as “skin perfectors” and “flawless white” which set a standard of beauty that is arguably difficult to achieve. Other brands take a different line, focusing on the confidence that is needed to feel beautiful. L’Oreal’s tagline “because I’m worth it” perhaps expresses the need for confidence as the trigger or start point for feeling beautiful.

However, I think the most interesting modern beauty myth is being communicated by Dove and their Real Beauty campaign, which goes back to the origins of the Cinderella story. The campaign is not about ‘transforming’ yourself through the use of beauty products, but rather about the beauty that comes from within.

One of the great merits of Cinderella’s story, and why I believe children of all ages should go back to early versions of the story, is that, despite the magic help she receives, Cinderella ultimately succeeds because of her own efforts. She overcomes great obstacles because of who she is and through her own merit alone. Dove’s modern take on the “Rags to riches” story goes back to the heart of the Cinderella story. If you are a good person, believe in yourself and stick to your principles you can achieve your dreams.

Cinderella’s confidence can give children and adults who read the story self-confidence and belief in what they want to achieve. Surely this is a mythology that we should all believe in?

You can read more about the role of story archetypes in branding in Brand esSense: Using Sense, Symbol and Story to Design Brand Identity by Neil Gains, published by our partners Kogan Page.


Beauty 2.0 2013 Winners Announcement

11.8.2014 - beauty20,innocos

people black

From left to right: Agnes Debains, L’Occitane en Provence; Eric Goguey, Sephora; Mylene Thibault, Beyou(tiful) Blog; Aleksandra Frings, Nu Skin; Norma Taylor-Ladousse, Lancome; Kathleen Ryan, Unilever; Jamie Schott, Mary Kay.

Paris, 12 November, 2013.

For the very first time the consumer chose the winners of the Beauty 2.0 Awards – nominating and voting for the most inspiring cosmetics, personal care brands and retailers in digital marketing.

The event was held at the Paris Marriott Ambassador Opera Hotel and included an international audience with attendees from USA, France, Sweden, Switzerland, UK, Germany and Austria. Beauty executives heard keynote speeches given by Steffen Seifarth, Regional VP DACH & Eastern Europe Coty Prestige, Elizabeth Fagan, Marketing Director Boots Company and Nicole Ostoya Chief Executive Officer, President, Director Boldface. The event also included inspirational sessions by professional storyteller Lisa Lipkin ,StoryStrategies and Sean MacNiven (SAP) who introduced us to “Fungineering” – maximizing fun and playful customer engagement.

The Beauty 2.0 Awards was created to benchmark the companies who are most successful in connecting with consumers through digital technology.

6 month ago innoCos events had selected 10 of the most popular digital marketing platforms and asked both consumers and brands to place nominations.

Over 300 award entries were received. With much deliberation and critical review, our judges selected the top 5 brands from each of the 10 categories.

After collecting the results, we gave consumers a month to vote for their favorite beauty brand online. Over 15.000 consumers voted and below are the results with the winners highlighted in bold:

• Be(you)tiful blog
• Makeup Geek
• Pretty Proof
• The Beauty Department
• The Formula Blog

• Socialise by Illamasqua
• Makeup by L’Oreal
• MyShowcase
• The Body Shop
• The Glossy by Sephora

Axe (Lynx) Rise Up: Stay Alert!
Dove Real Beauty Sketches
Five Million Rubles for the Transformation of Young Gymnasts from Pantene Pro-V
Re-Plasty – The Unexpected Project by Helena Rubinstein
Total Perfector – Irresistible Smoothness by Biotherm Homme

MatchMaker by True Match by L’Oreal
NYX Cosmetics Mobile
Thierry Mugler Angel

• Nu Skin
• Playboy Parfumes France
• Rimmel London
• Studio Gear Cosmetics
• The Beauty Box

• Ciate
• Fresh
• FudgeHair
• L’Occitane

• @Avon UK
• @Clinique_us
• @Maybeline
• @OldSpice
• @benefitbeauty

• Benefit Cosmetics
• Dior
• Guerlain
Mary Kay
• Rimmel London

Bobby Brown
The Body Shop

Cover Girl
Rimmel London
Urban Decay

Mary Kay customers proved to be the most active in voting for their brand, their involvement showed the power of their network and followers.

Sephora brought home the most trophies – winning 3 categories out of 10.

The winners, in addition to recognition from their customers and innoCos events, have received a beautiful custom made trophy. Only ten pieces were created in the shape of the innoCos logo and the letter C for Cosmetics – as Norma Taylor from Lancome said, “C can also stand for Customer or Consumer or Care,” which describes the nature of digital marketing. The beautiful trophy was designed and custom made by Fasten – an international company who share a passion for design, packaging and cosmetics.

The awards were presented by innoCos events and their judges. For the acceptance ceremony finalists were asked to prepare a “5 words or less” speech to keep it exciting and easy to share on social media networks.

To recall some of the acceptance speeches in 5 words or less:

Mylene for Beyou(tiful) blog: “Surprised, grateful, happy, very proud!”

Eric Goguey for Sephora “Sephora where beauty beats Digital”

Kathleen Ryan for Unilever “#WeAreBeautiful“

Alexandra Frings for Nu Skin “We are thrilled and thankful!“

Agnès Debains for L’Occitane “ Thanks to our digital team!”

Jamie Schoot for Mary Kay: “ Innovate. Inspire. Enrich women’s lives!”

Norma Taylor-Ladousse for Lancôme “ Lancôme, la Vie est Belle”

“The Beauty 2.0 Awards is an opportunity for the Beauty Industry to see which brands are staying closely in touch with their customers” says Irina Kremin, the Managing Director of innoCos events. “Those companies who participated, turned to their customers and asked for their support and the results were overwhelming! In the end the winning brands had tightened the connection with their customers who are both now celebrating their win.“

The Beauty 2.0 Awards by innoCos is the first digital marketing awards celebrating the best beauty brands online. This is an international event which started in the fashion and beauty capital – Paris and will be moving to New York, Rome, Shanghai and other cities around the world.

innoCos believe that this event will inspire some of the brands to join the competition next year in New York where some of this year winners will present their success stories and where we will discover new digital media stars in beauty.

Images by our partners VSN Network

More Photos of Winners Here!

A special thank you for your partners and sponsors

attendify 250

Further Information
For additional information, please contact:
Ms. Irina Kremin
Tel: (31) 643001954
Email: ikremin@innocosevents.com

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