Third annual #beauty20 Awards seeking nominations

18.11.2014 - Conferences

who will win

 

The third Annual #beauty20Awards are around the corner, and they are looking for nominations. Nominations can be self designated, or people can nominate their favorite beauty brand that they feel would qualify. Over 350 award entries were received this year and over 14.000 votes collected at the last event in New York.

Winners #beauty20 Awards 2014 in New York
Winners #beauty20 Awards 2013 in Paris

Who will win #beauty20 Awards in 2015?

The categories of Best Beauty Brand Online, Best Beauty Startup and Best Technology Startup expected to be big hits next year. As technology improves each year, there are more and more beauty startups that are changing the future of the industry, so it is beneficial to give these startups a chance to shine in the spotlight.

For the best beauty startup nominations, people are asked to nominate their favorite beauty startup that is no more than five years old, with the most innovative and outstanding online presence. With the category of best technology startup, people are asked to nominate the most innovative technology product that connects the beauty industry with customers and support beauty brands. Other categories include Best Twitter, Facebook, Pinterest, Instagram, Best App, Best Online Video, Best e-commerce website and Best Beauty Brand Online.

Irina Kremin, a member of the organisation says:” Beauty industry invests more and more in digital marketing with a main goal to get closer to the customer. They want us to Like & Love your brand. Thus why don’t we ask the customers who they love the most? Let’s give it a test! Such competition of global and local brands can be the reality check for beauty brands to show who they really like the most. Now who will receive the award in London on March 11 and Los Angeles on June 25 2015? The battle is on!”

Nominations for European event will be accepted from now until January 15! With much deliberation and critical review, our judges will select the top 5 brands from each of the 10 categories and public voting will be open for the all month of February, starting February 1st. Winners will be announced at the event in London on March 11 during the innoCos Digital half day summit.

Take an advantage now to register for the event in London with Super Early Bird Discount here!

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The #beauty20 Awards were initiated in Paris in 2013 by innoCos events to praise the most groundbreaking innovations in digital marketing among beauty brands. The second annual 2014 contest took place in New York on September 30. In 2015 we will have 2 events: innoCos Digital and #beauty20 Awards London March 11 & Los Angeles on June 25 2015 (nominations will be opened on March 1st. You can nominate, vote and subscribe to receive updates here.

For more information and nominate your favorite beauty brands online, visit www.beauty20awards.com.

What we have learned attending Cosmetics Innovation Forum in Shanghai this year

10.11.2014 - Conferences

This year for the first time we have attended Cosmetics Innovation Forum on 23-24 October in Shanghai. First day morning we heard presentations on Status Quo and Future, followed by Design Session with speakers from Style Vision, Swarovski, Lancome & Jahwa. On day two there were two streams: R&D Innovation and Marketing Innovation. There were 32 speakers presented and more than 180 attendees show up. We have published below 4 short interviews with 4 selected speakers and a short overview from the event, we hope you will be able to join us in 2015!

Cosmetics Innovation Forum CIF Shanghai overview

Some of these speakers agreed to share their presentation and you can contact us at ikremin@globalcosmeticscommunity.com regarding details.

If you are interested in speaking or participating in Cosmetics Innovation Forum 2015, you can contact Nathalie Shang at nathalie.zhang@simbaevents.cn

We hope to see you in Shanghai next year!

innoCos Digital 2014

30.9.2014 - Conferences

Future Proof your Digital Strategies

With online beauty sales set to outstrip bricks and mortar growth, rising nearly 30% over the next two years, getting your digital ducks in a row has become crucial to business success in both existing and emerging markets. And staying on top of new digital technologies, disruptive competitors and an increasingly complex consumer journey has never been more difficult, not to mention continuous content creation.

By bringing together a series of handpicked speakers, leaders in their field, ready to share their success stories and challenges, innoCos Digital Summit 2014 will inspire and enable you to create world class digital initiatives.

Come to the conference, stay for the lavish cocktail reception & Beauty 2.0 Awards ceremony.

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At innoCos Digital Summit 2014, you’ll hear dynamic presentations from industry experts on how to:

  • Use in-depth Consumer Insight for future  Content Creation
  • Next generation Social Networking:  jump on emerging platforms
  • Harness inspirational ideas from innovative start-ups
  • Create a brand in a digital world
  • Measure Campaign ROI through Digital Analytics and close the Loyalty Loop
  •  Follow the cookie crumbs: digital fingerprinting for world-class CRM
  • From geo-fencing to in-store apps, are you exploit the M-Commerce opportunity?
  • From cement to cyberspace and back again, the only way is omnichannel

innoCos Digital Summit  2014 is the only show dedicated to bringing together all the key movers and shakers in the fast-moving business of beauty, including beauty brands, digital agencies, content creators, retailers and e-commerce disrupters.

This meeting of minds is a must for those responsible for the digital success of their brand – and those who help them get there:

  • Chief Marketing Officers
  • Chief Marketing Technologists
  • Chief Design Officers
  • VPs, Directors and Heads of
  • E-Commerce
  • Digital Marketing
  • Digital Analytics
  • Social Media
  • Digital Strategy
  • Consumer Insights
  • Website strategy
  • Branding
  • Business Development
  • Content
  • New Media

VIP Beauty Bloggers Team Needed

11.8.2014 - Conferences

 

The second Annual #beauty20 Awards are around the corner and Global Cosmetics Community is looking for beauty bloggers to present #beauty20 Awards in New York on September 30 on the stage of 404NYC during the evening awards ceremony during innoCos Digital Summit, where the most successful beauty brands and retailers will be awarded for the categories of best Twitter, Facebook, Pinterest and Instagram, best App, best online video, best e-commerce website, best beauty startup, best technology startup and best beauty brand online.

Bloggers who are interested in being selected for VIP tickets are expected to do the following: post a blog post (or Twitter message, Facebook, etc.) asking their followers to nominate their favourite beauty brand online at www.beauty20awards.com and promote it on social media networks using the hashtag #beauty20

There are only 10 places available for the VIP beauty bloggers who will also be honoured by presenting one of the 10 awards to the winning brands. The top 10 winners will be chosen based on the traffic they will generate by asking their followers to nominate their favourite beauty brand. All beauty bloggers are welcomed to join the contest and our selected VIP group of 10 bloggers will be announced on September 15.

A partial list of #beauty20 Awards nominees you can find here. (deadline August 15)

#beauty20 Awards provides a platform for people to showcase their unique innovations in digital marketing of beauty brands and takes place in different countries around the world. The first #beauty20 Awards ceremony was held in 2013 in Paris and this year’s event will be held in New York City

For media enquiries contact: Irina Kremin, Co-founder of Global Cosmetics Community: ikremin@globalcosmeticscommunity.com

Nominate your favorite beauty brands online to win #beauty20 Awards by Aug.15!

11.8.2014 - beauty20,innocos

Most of us have our favorite beauty websites, apps, videos, facebook pages, blogs, Twitter or Pinterest boards. In fact just this week I was asked at a event where I buy my beauty products and I recommended my favorite website.
With so many beauty brands active online and with the emergence of many new brands and blogs, now is the perfect time to have local and international brands compete for each of the 10 categories at the www.beauty20awards.com, isn’t it?
Do you have a favorite beauty brand or blog on the web? Nominate it now, let the battle begin!
Below you will find the first list of brands nominated, which we will be updating on a weekly basis.
And if your favorite brand or blog is not on the list, go now to www.beauty20awards.com – you have until August 15th!

Best Beauty Startup.

and more…

Best Technology Startup.

and more…

Best Online Video.

 

Best Twitter.

Best Facebook.

Best Pinterest.

Best App.

Best Instagram.

Best e-Commerce Website.

Best Beauty Brand Online.

We are looking forward to receive more nominations – deadline August 15 2014!

 

NOMINATENOW

3 simple steps for beauty brands and retailers to win #beauty20 Awards

11.8.2014 - beauty20,innocos

Are you a Head of Digital Marketing/ eCommerce / Communication?

Would you like to get recognition for the all your hard work in 2014? Now you can! We offer you a chance to win the #beauty20 Award!

Here are 3 simple steps explaining how:

1. Choose one or more categories in which your brand is very successful:

  1. Best Twitter
  2. Best Facebook
  3. Best Pinterest
  4. Best Instagram
  5. Best App (Mobile or Tablet)
  6. Best Online Video
  7. Best e-Commerce Website
  8. Best Beauty Startup
  9. Best Technology Startup
  10. Best Beauty Brand Online

2. Go to #beauty20 Awards website and fill in the form(s)- you got until August 15!

3. If your brand will be announced in the final on September 1st, ask your followers and brand’s champions to vote for you in the period of September 1-15 on the same website: #beauty20 Awards

And dont forget to come to 404 venue in New York on September 30 to celebrate and network with the most successful digital marketing and e-Commerce decision makers! Places are limited and prices start at $265

See you in New York at innoCos Digital summit!

waiting for the right time

Second Annual Beauty 2.0 Awards Seeking Nominations

11.8.2014 - beauty20,innocos

(New York, July 23 2014) The second Annual Beauty 2.0 Awards are around the corner, and they are looking for nominations. There are two new categories this year: best technology startup and best beauty startup. Nominations can be self designated, or people can nominate their favorite beauty brand that they feel would quality. The categories of great technology startup and best beauty startup were not available last year and they are expected to be big hits at the conference. As technology improves each year, there are more and more beauty startups that are changing the future of the industry, so it is beneficial to give these startups a chance to shine in the spotlight.

 

For the best beauty startup nominations, people are asked to nominate their favorite beauty startup that is no more than three years old, with the most innovative and outstanding online presence. With the category of best technology startup, people are asked to nominate the most innovative technology product that connects the beauty industry with customers and support beauty brands. Other categories include best Twitter, Facebook, Pinterest, Instagram, best App, best online video, best e-commerce website and best beauty brand online.

 

Irina Kremin, a member of the organisation says:” Beauty industry invests more and more in digital marketing with a main goal to get closer to the customer. They want us to Like & Love your brand. Thus why don’t we ask the customers who they love the most? Let’s give it a test! Such competition of global and local brands can be the reality check for beauty brands to show who they really like the most. Now who will receive the award in New York this year? The battle is on!”

 

Nominations will be accepted from now until August 15, and between August 16 and August 31, there will be a nomination pre-selection. Public voting will be open for fifteen days, starting September 1. Winners will be announced at the conference, which will feature senior executive speakers from brands including Bobbi Brown, Benefit Cosmetics, Maybelline, Matrix, Coty, Net-A-Porter, Estee, DollarShaveCLub.com, Preen.Me, Aveda, Comptoir des Cotonniers and more. They will share their strategies and give advice to those who are interested in taking their startups to the next level.

 

The Beauty 2.0 dAwars were initiated in Paris in 2013 by innoCos events to praise the most groundbreaking innovations in digital marketing among beauty brands. The second annual 2014 contest will take place in New York on September 30.

 

Awards Celebration Ceremony will take place at innoCos Digital Summit on September 30 2014 in New York, USA

 

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For more information, visit www.beauty20awards.com.

2013 Beauty 2.0 Awards Entrees

11.8.2014 - beauty20,innocos

Most of us have our favorite beauty websites, apps, videos, facebook pages, blogs, Twitter or Pinterest boards. In fact just this week I was asked at a event where I buy my beauty products and I recommended my favorite website.
With so many beauty brands active online and with the emergence of many new brands and blogs, now is the perfect time to have local and international brands compete for each of the 10 categories at the www.beauty20awards.com, isn’t it?
Do you have a favorite beauty brand or blog on the web? Nominate it now, let the battle begin!
Below you will find the first list of brands nominated, which we will be updating on a weekly basis.
And if your favorite brand or blog is not on the list, go now to www.beauty20awards.com – you have until 30 September!

Best Online Video.













Best Twitter.

Herra Protect Hair Perfume

Old Spice

Clinique UK

Benefit Cosmetics

Sephora

Maybelline New York

Parfums Givenchy

L’Oreal Paris FR

L’Occitane FR

Essie DE

Oriflame Russia

The Lynx Effect

Davines

Bobby Brown

Beauty Blog _ es

It Cosmetics Beauty

Avon UK

Physicans Formula

Clinique

& more…

Best Facebook.

Nu Skin

SANTE

ARTDECO cosmetics

MAC Cosmetics

Schwarzkopf

NIVEA UK

Illamasqua

Benefit Cosmetics

Kiehl’s

Schwarzkopf

Bare Minerals France

GlossyBox

Makeup Geek

NIVEA

The Beauty Blog

Tiande Cosmetics Galway

Studio Gear Cosmetics

Skin MD Natural

NuSkin France

Snowfire

Burts Bees

Porcelain, The Face Spa

Avon

NuSkin United Kingdom

and more…

Best Pinterest.

Fresh

Herra Protect Hair Perfume

Lush cosmetics

Too Faced Cosmetics

Pop Beauty

ULTA Beauty

Ciaté

OPI Products

L’Occitane

Sephora

GlossyBox USA

Physicans Formula

and more…

Best Beauty Blogger.

jabelchen.de

HibbyAloha

Unlike.girl

The RAEviewer

ThisThatBeauty

The Beauty Blog

The Formula Blog

SimplyMarlena

The Beauty Brains

Pretty Proof

Les paillettes d’Adelinehttp

and more…

Best Blog by a Beauty Brand.

The Sephora Glossy

Beauty2U

Lifestyle & More

SANTE

My Showcase

Absoluliss

TiandeCosmetics

and more…

Best Mobile App.

HAYARI Parfums Paris

Thierry Mugler Angel

NYX Cosmetics Mobile

L’Occitane

iPerfumer

Oriflame Beauty Partner

The Clinique Forecast for Beauty

Schwarzkopf ESSENSITY

and more…

Best Website.

beautypress

Herra Protect Hair Perfume

Indeed Labs – Nanoblur

Artdeco

Covergirl

PUPA Milano

Benefit Cosmetics

L’Oreal

Burt’s Bees

Chanel Fragrance Beauty Makeup

Mama Mio

GlobssyBox

YSL Beauty

Makeup Geek

Mary Kay

Chanel Fragrance Beauty

Studio Gear Cosmetics

Guerlain

Lancome

SK II

Olay

and more…

Best e-Commerce Website.

Escentual Aromas, Inc. – Monteil Paris

The Body Shop UK

Liz Earle

Dr.Pierre Ricaud

Benefit Cosmetics

Burt’s Bees

Urban Decay

Bobby Brown

Natura

Mama Mio

Lush

YSL Beauty

Chanel Fragrance Beauty

Rituals

It cosmetics

Clinique

Coquette Univers

and more…

Best Beauty Brand Online.

THE NEW BLACK

Priti NYC

Escentual Aromas, Inc. – Monteil Paris

Herra Protect Hair Perfume

SKIN&CO Roma – Truffle

Kiko

Doborah Milano

Rimmel London

Covergirl

Urban Decay

Mama Mio

Riiviva

Makeup Geek Cosmetics

Boots Match Made

Lush

NuSkin

Skin MD Natural

and more…

How to talk to mums and the battle is on!

11.8.2014 - beauty20,innocos

Beauty industry is nowadays one of the most interesting things to watch how they engage and become more and more popular in the social media digital world.

The fixation on the celebrity culture and the influence of expensive advertising is still continuing to drive sales as many years ago, while social media brings “reality check” to this perfect world of Beauty. And beauty brands need to find a balance and satisfy both: appetite of women to be inspired by beautiful celebrities and models and at the same time keep it real.

Here what Carrie Longton, co-founder of Mumsnet says about what is the best way to talk to mums and what marketing would work for them.

So what the mums want? Yes they do want to be inspired and believe in miracles but at the same time they don’t want to be brainwashed, they want a honest conversation, they want to be treated like intelligent people. A fake lashes in the advertising of the new mascara will not work for them. Do they suppose to make you think that your lushes will look like fake when you use the mascara?

If this kind of marketing does not work, what would? What Carrie Longton says: “ a honest conversation”. “Moms are interested to find out more about new products.

  • When they see some specific measurement tools presented which measure wrinkles – they want to know how these tools work?
  • They want to hear the story about how the brand came up with an idea of this new face cream, perfume, hair product.
  • Who came up with the idea of this product?
  • How it has been created?
  • Where the brand sourced the ingredients?

Tell the story and get the customers involved or even better: make them help you to create a new product – “this is how you can create a customer for life.”- says Carrie Longton.

If you like to learn more about how to use storytelling to provide memorable experiences to your customers through storytelling, join us at Beauty 2.0 Summit in Paris on 12-13 November and attend the hear our top speaker Lisa Lipkin.

Lisa is the founder of Story Strategies, a consultant that uses her skills and knowledge of storytelling to help organizations identify their core stories and support them to communicate more effectively.

At the Beauty 2.0 Awards & Summit you can learn from Lisa Lipkin as well as many other great speakers from L’Oreal, Coty, Philips, Bold Face, Burberry and more and join the live ceremony honoring the best beauty brands online in 10 categories.

Irina Kremin, a member of the organisation says:

” Beauty industry invests more and more in digital marketing with a main goal to get closer to the customer. They want as to Like & Love your brand. Thus why don’t we ask the customers who they love the most? Let’s give it a test! Such competition of global and local brands can be the reality check for beauty brands to show who they really like the most. Now who will receive the award in Paris this year? The battle is on!”

You can see the finalist and vote for the best beauty brand online – 10 categories – starting from Monday 7th October at www.beauty20awards.com and if you like to join the celebration, you can register to attend at www.innocosevents.com

Download the Beauty 2.0 app and start networking now!

11.8.2014 - beauty20,innocos

voteConnect

 

If you are one of the beauty brands, mark your agenda! 12 & 13 November 2013, Paris Marriott Opera Ambassador Hotel we invite you to join the stars of digital media at the EXCLUSIVE, one-of-a-kind experience. Come to the conference, stay for the lavish cocktail reception & Beauty 2.0 Awards ceremony.

We have created with our partner Attendify, Beauty 2.0 app to help you start networking BEFORE the event and like-minded professionals.

index index5

This mobile app has following functionality:

Profiles

Make your profile now, it will make it easy to break the ice and connect with others. Attendees can broadcast a personal objective such as “looking for business partnerships” to maximize their effectiveness.

profiles

Messages

Attendees can write messages and post them directly to the timeline. They can also send private message to setup meetings and connect one-on-one. Privacy settings are available to block unwanted messages.

message

Photos

Take photos directly from the app and post them to the timeline. Sharing photos is easy and fun way to connect.

Photos

Conference guide

See the event schedule, speaker & sponsor profiles, maps, follow the twitter hashtag and more.

schedule

Vote

Submit your vote from the preselected top 5 per category. The winner will be determined based on 100% consumer’s vote. I have until 4th of November!

vote Beauty 2.0

 

Have not registered for the event yet?

Go to Beauty 2.0 Awards and Summit website now!

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