The mythology of beauty by Neil Gains, TapestryWorks

11.8.2014 - beauty20,innocos

9780749470012Nothing makes a woman more beautiful than the belief that she is beautiful.” – Sophia Loren

Cinderella is probably the best-liked and best-known fairy tale in the world. The story has origins at least as far back as the ninth century in China (where a tiny foot size was a mark of distinction and beauty) and is common across Asia – Bawang Merah, Bawang Putih (literally, “red onion, white onion”) is a version from South East Asia where I currently live. What can modern beauty brands learn from the origins and development of the Cinderella story?

Cinderella’s modern name comes from Charles Perrault’s sanitized version of the fairy tale from the 17th Century, meaning the girl who ‘lives among the ashes’. Cinderella’s status and name is a symbol of debasement in comparison with her sibling rivals in the original story (she is called Cendrillon in France and Aschenputtel in Germany).

Cinderella is an archetypal story of unjust oppression and triumphant reward, known as the “Rags to riches” story. This is a common archetypal story in today’s beauty industry, with its mythology of how women can and should be beautiful, but it’s not the only archetypal story associated with beauty. Rebirth (transformation) is often used as a metaphor for the “instant” effects of beauty treatments, and Tragedy is the story of those who don’t nurture their bodies.

Has the mythology of beauty evolved over time in the same way that the Cinderella story has adapted itself to each new generation? Charles Perrault’s 17th century version is really the one that the modern Disney version of Cinderella takes as its model. Earlier versions of the fairy tale were darker and grittier, and arguably more realistic while at the same time showing Cinderella to be a stronger character than in more saccharine sweet modern rewritings.

For example, although Cinderella is oppressed in the modern version, she chooses herself to sleep among the ashes (see the Disney take), whereas in early versions of she is forced to against her will. Therefore, Cinderella’s ultimate triumph is much less a result of her own character and tenacity in modern versions. Many aspects of the old stories have been cut, such as Cinderella being cast out by her father (a common trope in fairy tales and, for example, King Lear by Shakespeare), and the desperate behavior of her sisters and their ultimate punishment.

Should modern brands stick to the modern Disney version of this story, or go back to the grittier, more realistic mythology of the past? In the old version of Cinderella, her sisters are so desperate to be the ‘beautiful one’ whose foot fits the tiny glass slipper that they are prepared to take a sharp knife out to cut away the pieces that are ‘surplus to requirements’ (in the same way as Procrustes did with his hotel guests).

Although this sounds shocking, consider that rates of cosmetic surgery continue to rise around the world, including in Asia. Do modern Asian women feel the need for instant fixes to make them beautiful?

In research I conducted with ABN Impact in China and Thailand, women across both countries agree that you cannot be beautiful without first being confident. However, for Shanghai ladies, confidence comes first, while for Thai ladies the social pressure for them to be beautiful drives a greater need for using beauty products to provide that confidence. The emotional needs of these women might therefore be very different. Do they need confidence and transformation or nurture and care?

Much of the deeper meaning and symbolism of Cinderella is about the rivalry between siblings. Cinderella’s sisters are actively involved in her mistreatment in the earliest versions of the fairy tale, and are ultimately severely punished for that (each has one of their eyes pecked out by the pigeons who earlier helped Cinderella “for their wickedness and falsehood”). Deep down, the sisters lack the inner confidence that Cinderella has in her own self-worth, which is why they are prepared to seek quick fixes to appear more attractive.

Many modern beauty brands communicate transformative effects such as “skin perfectors” and “flawless white” which set a standard of beauty that is arguably difficult to achieve. Other brands take a different line, focusing on the confidence that is needed to feel beautiful. L’Oreal’s tagline “because I’m worth it” perhaps expresses the need for confidence as the trigger or start point for feeling beautiful.

However, I think the most interesting modern beauty myth is being communicated by Dove and their Real Beauty campaign, which goes back to the origins of the Cinderella story. The campaign is not about ‘transforming’ yourself through the use of beauty products, but rather about the beauty that comes from within.

One of the great merits of Cinderella’s story, and why I believe children of all ages should go back to early versions of the story, is that, despite the magic help she receives, Cinderella ultimately succeeds because of her own efforts. She overcomes great obstacles because of who she is and through her own merit alone. Dove’s modern take on the “Rags to riches” story goes back to the heart of the Cinderella story. If you are a good person, believe in yourself and stick to your principles you can achieve your dreams.

Cinderella’s confidence can give children and adults who read the story self-confidence and belief in what they want to achieve. Surely this is a mythology that we should all believe in?

You can read more about the role of story archetypes in branding in Brand esSense: Using Sense, Symbol and Story to Design Brand Identity by Neil Gains, published by our partners Kogan Page.

 

Beauty 2.0 2013 Winners Announcement

11.8.2014 - beauty20,innocos

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From left to right: Agnes Debains, L’Occitane en Provence; Eric Goguey, Sephora; Mylene Thibault, Beyou(tiful) Blog; Aleksandra Frings, Nu Skin; Norma Taylor-Ladousse, Lancome; Kathleen Ryan, Unilever; Jamie Schott, Mary Kay.

Paris, 12 November, 2013.

For the very first time the consumer chose the winners of the Beauty 2.0 Awards – nominating and voting for the most inspiring cosmetics, personal care brands and retailers in digital marketing.

The event was held at the Paris Marriott Ambassador Opera Hotel and included an international audience with attendees from USA, France, Sweden, Switzerland, UK, Germany and Austria. Beauty executives heard keynote speeches given by Steffen Seifarth, Regional VP DACH & Eastern Europe Coty Prestige, Elizabeth Fagan, Marketing Director Boots Company and Nicole Ostoya Chief Executive Officer, President, Director Boldface. The event also included inspirational sessions by professional storyteller Lisa Lipkin ,StoryStrategies and Sean MacNiven (SAP) who introduced us to “Fungineering” – maximizing fun and playful customer engagement.

The Beauty 2.0 Awards was created to benchmark the companies who are most successful in connecting with consumers through digital technology.

6 month ago innoCos events had selected 10 of the most popular digital marketing platforms and asked both consumers and brands to place nominations.

Over 300 award entries were received. With much deliberation and critical review, our judges selected the top 5 brands from each of the 10 categories.

After collecting the results, we gave consumers a month to vote for their favorite beauty brand online. Over 15.000 consumers voted and below are the results with the winners highlighted in bold:

BEST BEAUTY BLOG
• Be(you)tiful blog
• Makeup Geek
• Pretty Proof
• The Beauty Department
• The Formula Blog

BEST BLOG BY A BEAUTY BRAND
• Socialise by Illamasqua
• Makeup by L’Oreal
• MyShowcase
• The Body Shop
• The Glossy by Sephora

BEST ONLINE VIDEO
Axe (Lynx) Rise Up: Stay Alert!
Dove Real Beauty Sketches
Five Million Rubles for the Transformation of Young Gymnasts from Pantene Pro-V
Re-Plasty – The Unexpected Project by Helena Rubinstein
Total Perfector – Irresistible Smoothness by Biotherm Homme

BEST MOBILE APP
L’Occitane
Make-up-for-ever
MatchMaker by True Match by L’Oreal
NYX Cosmetics Mobile
Thierry Mugler Angel

BEST FACEBOOK
• Nu Skin
• Playboy Parfumes France
• Rimmel London
• Studio Gear Cosmetics
• The Beauty Box

BEST PINTEREST
• Ciate
• Fresh
• FudgeHair
• L’Occitane
Sephora

BEST TWITTER
• @Avon UK
• @Clinique_us
• @Maybeline
• @OldSpice
• @benefitbeauty

BEST WEBSITE
• Benefit Cosmetics
• Dior
• Guerlain
Mary Kay
• Rimmel London

BEST E-COMMERCE WEBSITE
Bobby Brown
FeelUnique
Sephora
The Body Shop
Aveda

BEST BEAUTY BRAND ONLINE
Cover Girl
feelunique.com
Lancome
Rimmel London
Urban Decay

Mary Kay customers proved to be the most active in voting for their brand, their involvement showed the power of their network and followers.

Sephora brought home the most trophies – winning 3 categories out of 10.

The winners, in addition to recognition from their customers and innoCos events, have received a beautiful custom made trophy. Only ten pieces were created in the shape of the innoCos logo and the letter C for Cosmetics – as Norma Taylor from Lancome said, “C can also stand for Customer or Consumer or Care,” which describes the nature of digital marketing. The beautiful trophy was designed and custom made by Fasten – an international company who share a passion for design, packaging and cosmetics.

The awards were presented by innoCos events and their judges. For the acceptance ceremony finalists were asked to prepare a “5 words or less” speech to keep it exciting and easy to share on social media networks.

To recall some of the acceptance speeches in 5 words or less:

Mylene for Beyou(tiful) blog: “Surprised, grateful, happy, very proud!”

Eric Goguey for Sephora “Sephora where beauty beats Digital”

Kathleen Ryan for Unilever “#WeAreBeautiful“

Alexandra Frings for Nu Skin “We are thrilled and thankful!“

Agnès Debains for L’Occitane “ Thanks to our digital team!”

Jamie Schoot for Mary Kay: “ Innovate. Inspire. Enrich women’s lives!”

Norma Taylor-Ladousse for Lancôme “ Lancôme, la Vie est Belle”

“The Beauty 2.0 Awards is an opportunity for the Beauty Industry to see which brands are staying closely in touch with their customers” says Irina Kremin, the Managing Director of innoCos events. “Those companies who participated, turned to their customers and asked for their support and the results were overwhelming! In the end the winning brands had tightened the connection with their customers who are both now celebrating their win.“

The Beauty 2.0 Awards by innoCos is the first digital marketing awards celebrating the best beauty brands online. This is an international event which started in the fashion and beauty capital – Paris and will be moving to New York, Rome, Shanghai and other cities around the world.

innoCos believe that this event will inspire some of the brands to join the competition next year in New York where some of this year winners will present their success stories and where we will discover new digital media stars in beauty.

Images by our partners VSN Network

More Photos of Winners Here!

A special thank you for your partners and sponsors

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Further Information
For additional information, please contact:
Ms. Irina Kremin
KGS B.V.
Tel: (31) 643001954
Email: ikremin@innocosevents.com

innoCos Rome 2014

1.7.2014 - Conferences

21-23 May 2014, Rome, Italy

Beauty Innovation Leaders Summit 2014

* Marketing Strategies * Innovation * Connecting with Consumers * New Product Development * Trends * Branding * Design * Packaging * The Beauty Retail Revolution

  • High profile international summit featuring case study presentations from leaders of the most innovative beauty brands and retailers.
  • Come to the event and stay for the EXCLUSIVE, one-of-a-kind experience: Leader of the Year Awards Ceremony & Dinner Reception by Global Cosmetics Community.




Who attends?

Cosmetics and Personal Care Industry executives including SVPs, VPs, Board Members, Directors, Senior Managers, Executives in charge of:

  • Marketing
  • Innovation
  • Online Marketing & Social Media
  • New Product Development
  • R&D
  • Branding
  • Consumer Insights / Market Research
  • Packaging (Innovation, Development, Design)
  • Business Development

Why attend?

  • Develop new business relationships face-to-face in an exclusive networking environment
  • Discuss business challenges and best practices with your peers
  • Attend “hands on” workshops where you will brainstorm in small groups and report your conclusions to the whole group
  • Gain valuable “take-aways” and learn from real life case studies from industry senior executives

New in 2014!

  • Downtown Rome Trend Walk: inspirational objects and spaces
  • Leader of the Year Awards Dinner by Global Cosmetics Community

The Leader of the Year Award  by Global Cosmetics Community has been created to recognize and honor managers and leaders in the Cosmetics and Personal Care Industry who have significantly contributed to the success of their company by developing, enhancing and expanding the practice of innovation.  Innovations can include marketing, product development, packaging and retailing initiatives that have delivered business value.

“We have met many amazing leaders at our events who drive innovation in their companies, some of which have been featured on our Wall of Fame “- states Irina Kremin, Business Development Director of innoCos, “Our goal is to give them more recognition by introducing the innoCos Leader of the Year Awards. We have the support of our jury that consists of industry leaders, consults and academics and are very excited to see the first winners in 2014!”

The Award draws applicants from a wide diversity of companies in the cosmetics and personal care industry: beauty brands and retailers, packaging, raw material suppliers and other organisations involved in innovating or retailing new beauty products. Leaders and their organisations will receive broad recognition for their accomplishments through both press and media publications around the world.

Join the dinner

Announcing Leader of the Year 2014 Winners

27.5.2014 - Uncategorized

22nd of May 2014 in Rome at the inaugural Leader of the Year Awards ceremony, Global Cosmetics Community honored three leaders who are making their mark on the cosmetics, personal and oral care industries. Selected by the Global Cosmetics Community Advisory Board, these Honorees are recognized for their impressive performance, leadership ability and the impact they are making on their organization as well as the industry.

The innoCos Leader of the Year Award was established to recognize and honor managers and leaders in the Cosmetics, Personal and Oral Care Industry who have significantly contributed to the success of their company and led their teams to successful innovation. Irina Kremin, co-founder of the Global Cosmetics Community says, “Our goal is to give these innovation leaders recognition by introducing the Leader of the Year Awards. We have the support of our distinguished jury that consists of experts from the industry, professional services and academia and we are excited to announce the first winners for 2014”.

Categories & finalists below (alphabetic order by name)

Product:

  • Isabella de Oliveira Vianna Cavalcanti Wanderley, Marketing Director, Grupo Boticário
  • Mark Edwards, Research and Development Director, GlaxoSmithKline
  • Ralph Macchio, CSO, SVP Global R&D, Coty Inc

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Leader of the Year category Product winner: Mark Edwards, R&D Director at GlaxoSmithKline, established a new category of toothpaste and developed a new method of visualizing claims.

Packaging:

  • Alexander Kwapis, Creative Director, Fusion Packaging
  • Joy Chen, Chief Executive Officer, Yes To Inc
  • Lars Fasten, CEO, Fasten

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Leader of the Year category Packaging winner: Joy Chen – As a newly appointed CEO, Joy laid the groundwork for the turnaround to successfully reposition the brand and achieve double digit growth.

Marketing:

  • Charles von Abercron, GLOBAL CEO & FOUNDER, GLOSSYBOX
  • Jamie Kern Lima, Founder and CEO of IT Cosmetics, IT Cosmetics
  • Valerie  Hoecke, SVP, Global Digital, Benefit Cosmetics

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Leader of the Year category Marketing winner: Charles von Abercron,  global CEO and Founder of GlossyBox, bridged the communication between consumers and cosmetic companies to the benefit of both. (Britta Fleck, Vice President Global Brand Relations accepting the award).

Awards were presented on May 22nd at the Aldrovandi Villa Borghese hotel in Rome during the 5th annual innoCos summit

The event is a high-profile international summit featuring case study presentations by brands and retailers such as Coty, Johnson & Johnson, L’Oreal, Unilever, P&G, Elizabeth Arden, Sephora, Yves Rocher, Benefit Cosmetics and takes place in different cities in Europe and USA every year.

To learn more about the innoCos Summit and Leader of the Year, contact Irina Kremin, ikremin@globalcosmeticscommunity.com, tel. +31 64 300 1954

Introducing: innoCos “Eat To Meet” dinner reservation system!

6.5.2014 - Uncategorized

 

Today we’re announcing something completely different and exciting for the innoCos summit this year. Introducing: innovative innoCos.EatToMeet.com diner reservation system!
Now you can register for Leader of the Year Award’s dinner and reserve your seat at the table of your choice!

 

The aim for the system is to create a social interaction of like-minded people at the event.

 

Login and make your profile at innoCos EatToMeet and choose the seat next to the person of your interest now! (you will be redirected to dinner registration page if you have not registered yet)

eattomeet

Announcing the 2014 Innovation Leader of the Year Finalists

6.5.2014 - Uncategorized

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The Global Cosmetics Community is thrilled to announce the finalists of the 2014 inaugural Leader of the Year Awards. The award recognizes outstanding leaders from the cosmetics, personal and oral care industry.

To evaluate the nominations, the Global Cosmetics Community has brought together an international panel of judges from academia and the industry. The judges are experts in the fields of Leadership, Strategy and Innovation.

Following a thorough evaluation of the nominations in their respective categories – Product, Packaging and Marketing – the top three finalist of each category were identified and will be brought to the next round.  In the next two weeks, the finalists will be interviewed by the judges to identify the winners per category.

 

Categories & finalists below (alphabetic order by name)

Product:

  • Isabella de Oliveira Vianna Cavalcanti Wanderley, Marketing Director, Grupo Boticário
  • Mark Edwards, Research and Development Director, GlaxoSmithKline
  • Ralph Macchio, CSO, SVP Global R&D, Coty Inc

Packaging:

  • Alexander Kwapis, Creative Director, Fusion Packaging
  • Joy Chen, Chief Executive Officer, Yes To Inc
  • Lars Fasten, CEO, Fasten

Marketing:

  • Charles von Abercron, GLOBAL CEO & FOUNDER, GLOSSYBOX
  • Jamie Kern Lima, Founder and CEO of IT Cosmetics, IT Cosmetics
  • Valerie  Hoecke, SVP, Global Digital, Benefit Cosmetics

 

The winners of each category will be announced on May 22nd, 2014 during the 5th Annual innoCos Summit in Rome. The event is a high-profile, international summit featuring case study presentations by brands and retailers such as Coty, L’Oreal, Unilever, P&G, Elizabeth Arden, Sephora, Johnson & Johnson, Benefit Cosmetics and many more.

You can tune in and sign up for the innoCos updates or purchase tickets here.

 

Press contact:

Irina Kremin,

Co-Founder of the Global Cosmetics Community ikremin@globalcosmeticscommunity.com

tel. +31 64 300 1954

Inaugural innoCos Leader of the Year Awards 2014

2.1.2014 - Uncategorized

irinakremin_Gold copy

The innoCos Leader of the Year Award has been created by the Global Cosmetics Community to recognize and honour managers and leaders in the Cosmetics and Personal Care Industry who have significantly contributed to the success of their company by developing, enhancing and expanding the practice of innovation.

The Award draws applicants from a wide diversity of companies within the cosmetics and personal care industry: beauty brands and retailers, packaging, raw material suppliers and other organisations involved in contributing to the value chain of bringing cosmetics to consumers.

Award Categories

  • Marketing
  • Product
  • Packaging

Eligibility & Requirements

This award will be presented to the most outstanding Innovation Leader who contributed to a culture of innovation and demonstrated uniqueness of approach, potential impact and stimulated members of the team to innovate.

  • Nominees must currently hold a leadership position in the organisation and lead the team, who have innovated a service / process, developed a product innovation or brought it to market.
  • Nominations are open for leaders in the cosmetics and personal care value chain, from raw material suppliers to retailers.
  • Applicants must present accomplishments related to the nominee’s current position.
  • You can nominate your manager, leader, colleague or even yourself, providing that at least one person (nominee / nominated person) is a Global Cosmetics Community member.

Application Timeline

The deadline to submit the nominations is 20th April 2014.

Application Process

Please complete the online form to submit your final application.  Upon completion you will be sent a confirmation message.

Confidentiality

All award content, including the identity of applicants, will be held in strict confidence and used only by the award judges in the judging process.

Steering Committee / Judges

Applications will be reviewed by an international panel of experts from complementary industries with a specialisation in Leadership, Strategy & Innovation who have experience working with/in the cosmetics and/or personal care industry.

1. Andrea Prencipe – Professor of Economics and Management of Innovation at LUISS Guido Carli University of Rome.

2. Mick Broekhof- Founding Partner of Kalypso Europe, consulting firm specialized in innovation

3. Graham Cross – Director of Innovation Acceleration and Commercial Alliances at Unilever

4. Committee support: Tiffany Le Brun, Manager, Kalypso.

Judging Process

The judging process will be conducted in two phases by our judges.

Phase 1: Finalist Selection: 20th of April – 1st May

A team of judges will read each application,  rank the order based on detailed evaluation criteria and select a set of 3 finalists from each category for the next phase.

Phase 2: Interviews: 1st May – 15th May

A team of  judges will interview the finalists and then meet (online/offline) to pick the winner. Finalists will be notified in advance so that they can prepare for the interviews. They will also be invited to attend the innoCos Leader of the Year Awards Dinner on May 22 in Rome.

Publicity

The finalists will be officially announced in a press release in April. The winners will be officially announced in a press release on the day of the innoCos Europe Summit 2014 in Rome.

Finalists will be formally recognized at an Awards Dinner at the end of the first day of innoCos Europe Summit. Press interviews of the finalists will be arranged during the day.

Please fill in the Awards Nomination Form below and submit before April 20th 2014

clickhere

Submissions will be reviewed by an international steering advisory committee who will select the top finalists and winners in each category.

For award-related questions

We wish you the best of luck and look forward to your application.

If you have any questions, please contact Irina Kremin at

ikremin@globalcosmeticscommunity.com

innoCos. Call for Synopsis

17.12.2013 - Uncategorized

rome-featured

The 5th annual innoCos Europe conference will be held on the 21st-23rd May 2014 in Rome, Italy. The agenda focuses on transforming business performance through innovation and marketing to secure growth and achieve leadership for brands whilst meeting/shaping future consumer needs.

Some of topics we are looking to have covered include:

  • Creating innovative branding campaigns for luxury beauty products
  • Turning valuable consumer insights into new innovative strategies, campaigns and initiatives
  • Maximising innovation and new product development
  • Utilizing social media and digital campaigns to build relationships and facilitate crowdsourcing
  • Connecting emotionally with your consumers through packaging design, experiential marketing and in-store
  • Developing relationships with suppliers, academics and customers to propel innovation
  • Savvy initiatives and campaigns for luxury brands
  • Connecting consumers and building stronger relationships through retail outlets

We will start with the cocktail reception on Wednesday evening, followed by a full day of case study presentations from the most innovative beauty brands on Thursday, finishing the day with the innoCos Leader of the Year Awards celebration.  On Friday morning there will be more presentations and we will end the event with a Trend Walk to various inspiring places in Rome on Friday afternoon.

We are looking for passionate leaders from the most innovative cosmetics and personal care brand’s owners and retailers who can share their stories (case study, campaign, project, initiative)

Requirements:

  • You work for an innovative beauty, cosmetics or personal care brand owner / retailer
  • You have an interesting case study to share; including processes, successes and problems incurredYou are senior level: SVP, VP, Director, Head, General Manager
  • You are passionate to facilitate an interactive workshop session or panel discussion

The deadline for entries is ***Monday 13 January 2014***

Interested?
Please contact Lisanne Vos +31 70 4400051 (lisanne@innocosevents.com/Old) with a short presentation abstract (maximum 500 words), add your Linkedin profile or bio.

Take advantage of this unique opportunity to discuss best practices with your peers face-to-face in a friendly, fun and productive networking environment in a luxury venue in Rome. Join our speakers panel to be featured on the InnoCos Wall of Fame

As this is a single-stream conference, speaker slots are limited. We encourage you to submit your abstracts as soon as possible as places are filling up quickly.

Sponsorship Opportunities.
This event provides the perfect opportunity for consultants and vendors to network, create brand awareness and showcase your company’s products and services. For more information on our sponsorship packages, please contact Irina Kremin on: ikremin@kgsglobal.com or +31 643 00 19 54.

 

Beauty 2.0 2013 Winners Announcement

13.11.2013 - Uncategorized

beauty 2.0 winners 2013

From left to right: Agnes Debains, L’Occitane en Provence; Eric Goguey, Sephora; Mylene Thibault, Beyou(tiful) Blog; Aleksandra Frings, Nu Skin; Norma Taylor-Ladousse, Lancome; Kathleen Ryan, Unilever; Jamie Schott, Mary Kay.

Paris, 12 November, 2013.

For the very first time the consumer chose the winners of the Beauty 2.0 Awards – nominating and voting for the most inspiring cosmetics, personal care brands and retailers in digital marketing.

The event was held at the Paris Marriott Ambassador Opera Hotel and included an international audience with attendees from USA, France, Sweden, Switzerland, UK, Germany and Austria. Beauty executives heard keynote speeches given by Steffen Seifarth, Regional VP DACH & Eastern Europe Coty Prestige, Elizabeth Fagan, Marketing Director Boots Company and Nicole Ostoya Chief Executive Officer, President, Director Boldface. The event also included inspirational sessions by professional storyteller Lisa Lipkin ,StoryStrategies and Sean MacNiven (SAP) who introduced us to “Fungineering” – maximizing fun and playful customer engagement.

The Beauty 2.0 Awards was created to benchmark the companies who are most successful in connecting with consumers through digital technology.

6 month ago innoCos events had selected 10 of the most popular digital marketing platforms and asked both consumers and brands to place nominations.

Over 300 award entries were received. With much deliberation and critical review, our judges selected the top 5 brands from each of the 10 categories.

After collecting the results, we gave consumers a month to vote for their favorite beauty brand online. Over 15.000 consumers voted and below are the results with the winners highlighted in bold:

BEST BEAUTY BLOG
Be(you)tiful blog
Makeup Geek
Pretty Proof
The Beauty Department
The Formula Blog

BEST BLOG BY A BEAUTY BRAND
Socialise by Illamasqua
Makeup by L’Oreal
MyShowcase
The Body Shop
The Glossy by Sephora

BEST ONLINE VIDEO
Axe (Lynx) Rise Up: Stay Alert!
Dove Real Beauty Sketches
Five Million Rubles for the Transformation of Young Gymnasts from Pantene Pro-V
Re-Plasty – The Unexpected Project by Helena Rubinstein
Total Perfector – Irresistible Smoothness by Biotherm Homme

BEST MOBILE APP
L’Occitane
Make-up-for-ever
MatchMaker by True Match by L’Oreal
NYX Cosmetics Mobile
Thierry Mugler Angel

BEST FACEBOOK
Nu Skin
Playboy Parfumes France
Rimmel London
Studio Gear Cosmetics
The Beauty Box

BEST PINTEREST
Ciate
Fresh
FudgeHair
L’Occitane
Sephora

BEST TWITTER
@Avon UK
@Clinique_us
@Maybeline
@OldSpice
@benefitbeauty

BEST WEBSITE
Benefit Cosmetics
Dior
Guerlain
Mary Kay
Rimmel London

BEST E-COMMERCE WEBSITE
Bobby Brown
FeelUnique
Sephora
The Body Shop
Aveda 

BEST BEAUTY BRAND ONLINE
Cover Girl
feelunique.com
Lancome
Rimmel London
Urban Decay

Mary Kay customers proved to be the most active in voting for their brand, their involvement showed the power of their network and followers.

Sephora brought home the most trophies – winning 3 categories out of 10.

The winners, in addition to recognition from their customers and innoCos events, have received a beautiful custom made trophy. Only ten pieces were created in the shape of the innoCos logo and the letter C for Cosmetics – as Norma Taylor from Lancome said, “C can also stand for Customer or Consumer or Care,” which describes the nature of digital marketing. The beautiful trophy was designed and custom made by Fasten – an international company who share a passion for design, packaging and cosmetics.

The awards were presented by innoCos events and their judges. For the acceptance ceremony finalists were asked to prepare a “5 words or less” speech to keep it exciting and easy to share on social media networks.

To recall some of the acceptance speeches in 5 words or less:

Mylene for Beyou(tiful) blog: “Surprised, grateful, happy, very proud!”

Eric Goguey for Sephora “Sephora where beauty beats Digital”

Kathleen Ryan for Unilever#WeAreBeautiful

Alexandra Frings for Nu SkinWe are thrilled and thankful!

Agnès Debains for L’Occitane “ Thanks to our digital team!”

Jamie Schoot for Mary Kay: “ Innovate. Inspire. Enrich women’s lives!”

Norma Taylor-Ladousse for Lancôme “ Lancôme, la Vie est Belle”

“The Beauty 2.0 Awards is an opportunity for the Beauty Industry to see which brands are staying closely in touch with their customers” says Irina Kremin, the Managing Director of innoCos events. “Those companies who participated, turned to their customers and asked for their support and the results were overwhelming! In the end the winning brands had tightened the connection with their customers who are both now celebrating their win.“

The Beauty 2.0 Awards by innoCos is the first digital marketing awards celebrating the best beauty brands online. This is an international event which started in the fashion and beauty capital – Paris and will be moving to New York, Rome, Shanghai and other cities around the world.

innoCos believe that this event will inspire some of the brands to join the competition next year in New York where some of this year winners will present their success stories and where we will discover new digital media stars in beauty.

Images by our partners VSN Network

More Photos of Winners Here!

 

A special thank you for your partners and sponsors

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innoCos Beauty 2.0

12.11.2013 - Conferences

Mark your agenda! 12 & 13 November 2013 – Paris Marriott Opera Ambassador  Hotel
innoCos events invites you to join the stars of digital media at the EXCLUSIVE, one-of-a-kind experience:

The 1st International Beauty 2.0 Awards & Summit, celebrating Innovation in Online Marketing.

Come to the conference, stay for the lavish cocktail reception & Beauty 2.0 Awards ceremony.

Hear from and discuss how to maximise digital initiatives with your peers from leading beauty brands.
InnoCos20 big bannerNEW click

Topics to be covered include:

  • Maximising connections and engagement with consumers through social media
  • Creating customer loyalty through digital initiatives
  • Benefitting from mobile campaigns
  • Growing sales through e-commerce and m-commerce channels
  • Uncovering valuable consumer insights online
  • Understanding your customers digital fingerprint

Who should attend?

SVPs, VPs, Board Members, Directors, Senior Managers, Executives in charge of:

  • Marketing
  • Social Media
  • Online / Digital / eMarketing
  • eBusiness
  • eCommerce
  • Branding
  • Consumer Insights / Market Research
  • Marketing Innovations
  • Business Development

Why should you attend?

  • Develop new business relationships face-to-face in an exclusive networking environment
  • Discuss business challenges and best practices with your peers
  • Attend “hands on” workshops where you will brainstorm in small groups and report your conclusions to the whole group
  • Learn from real life case studies from industry executives who will discuss new trends, new online initiatives and new e-marketing campaigns for the cosmetics and personal care industry
  • Take part in the 1st International Beauty Awards celebrating online marketing and innovative digital campaigns

Would you like to speak, sponsor or attend?

Contact Irina Kremin

Phone: +31 64 300 19 54

Email: ikremin@innocosevents.com/Old

Official Twitter hashtag: #innocos

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