Luxury is no longer defined by excess. It’s defined by time, biology, and optimisation. The INNOCOS Paris Summit brings together founders, executives, scientists, investors, and retailers to explore how longevity science is redefining premium positioning, product innovation, and long-term growth.
The definition of luxury is undergoing a structural shift.
Consumers are questioning inflated prices without scientific credibility. Investors are demanding defensible business models, not just strong storytelling. Retail partners are prioritising brands that align with health, longevity, and long-term value creation.
Longevity, prevention, and biological optimisation are becoming the new symbols of status and aspiration. Beauty is no longer separate from health — it is becoming one of its most visible expressions.
This summit is designed for leaders ready to move beyond surface-level innovation and build brands that are relevant for the next decade, not just the next launch cycle.
Why longevity, control, and optimisation are replacing excess as the new premium language.
Where luxury value is truly growing and how investors assess long-term brand potential.
How deep research, clinical relevance, and health positioning can enhance desirability rather than diminish it.
Why skin is becoming a biological interface influenced by lifestyle, environment, devices, and internal health.
Participate in interactive workshops, How different regions and age groups are redefining luxury through new expectations around transparency and optimisation.
Are exclusivity and flagships still strategic or legacy models? How luxury shows up on modern platforms without dilution.
What truly separates mass and luxury in formulation, sourcing, and process.
How executives must rethink strategy, responsibility, and long-term value creation.
INNOCOS is a global platform connecting the worlds of beauty, wellness, longevity, science, and technology. Our executive summits are curated for senior decision-makers and designed to spark real partnerships, strategic clarity, and long-term thinking.
This is not a trade show.
It’s a high-level, content-driven environment where meaningful connections happen.
Tickets are intentionally limited to maintain a senior, curated audience.
Early Bird tickets are limited and allocated on a first-come, first-served basis. This is the biggest discount available — once sold out, prices increase.
